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No-code low-code marketing perspective

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No-code / Low-code marketing perspective - Olivier Giraud

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No-code low-code marketing perspective

  1. 1. (No-, low-) code A marketing perspective June 26, 2019 Olivier Giraud www.linkedin.com/in/oliviergiraudnl  olivier.giraud@valid.nl 1 Digital Wednesday 26-6-2019
  2. 2. My first programming experience (1970’s) 2 Digital Wednesday 26-6-2019
  3. 3. My first Pocket Computer (1980’s) 3 Digital Wednesday 26-6-2019
  4. 4. My first code 4 Digital Wednesday 26-6-2019 IF number < 0 THEN PRINT "Number is negative“ ELSEIF number > 0 THEN PRINT "Number is positive" ELSE PRINT "Number is zero" END IF
  5. 5. My first IBM-compatible PC (late 1980’s) 5 Digital Wednesday 26-6-2019
  6. 6. My first pure marketing job (1990’s) 6 Digital Wednesday 26-6-2019
  7. 7. Today: Marketing & Communication @ Valid Microsoft-based Infrastructures, BI, Data Science, Application Development (C#)… 7 Digital Wednesday 26-6-2019 IT Consultants Managed Services Digital Business www.valid.nl
  8. 8. Valid’s Marketing Software (as a Service) world 8 Digital Wednesday 26-6-2019 Almost no IT Involved!
  9. 9. 9 Digital Wednesday 26-6-2019 Thousands of marketing tools
  10. 10. A lot has changed since the 1980’s 10 Digital Wednesday 26-6-2019 https://www.technologyreview.com/s/601441/moores-law-is-dead-now-what/
  11. 11. Cheap, ubiquitous computing and connectivity 11 Digital Wednesday 26-6-2019 THE CLOUD
  12. 12. 12 Digital Wednesday 26-6-2019
  13. 13. 1326-6-2019Digital Wednesday
  14. 14. Software developers very much in demand https://www.matchcare.nl/wp-content/uploads/2019/06/Arbeidsmarktrapportage2019Q1.pdf  26-6-2019Digital Wednesday14
  15. 15. Software everywhere, even as a service A perfect storm in the making 15 Digital Wednesday 26-6-2019 Companies want to differentiate with code Developers = scarce resourceMake or buy? Is there a choice?
  16. 16. Great opportunities for great entrepreneurs World of opportunities Ubiquitous computing Digital transformation As-a-service models 26-6-2019Digital Wednesday16
  17. 17. World of opportunities Ubiquitous computing Digital Transformation As-a-service models Great opportunities for great entrepreneurs 26-6-2019Digital Wednesday17
  18. 18. Great opportunities for great entrepreneurs Power Platform 26-6-2019 Digital Wednesday18
  19. 19. The promises of “no code” • Easy, fast development of new applications • Great UI/UX • Seamless integration • Ease of maintenance • No technology lock-in 26-6-2019Digital Wednesday19
  20. 20. ? So… what’s in it for my team and me? 26-6-2019Digital Wednesday20
  21. 21. Integrate our ‘best of breed’ applications? 21 Digital Wednesday 26-6-2019 ?
  22. 22. Develop more point solutions?... on top of… 22 Digital Wednesday 26-6-2019 Event mgt Mobile app for lead mgt Mobile campaign mgt
  23. 23. When I say “no code”, developer colleagues say… 23 Digital Wednesday 26-6-2019 .NET C#
  24. 24. What’s next? 24 Digital Wednesday 26-6-2019 • More than enough software tools • Plethora of low- and no-code options • Which one to use for what need?
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