1. Balasa Cristian Narcis
Address:
Mobile:
E-mail:
129 Giurgiului Road, Bucharest
0040726.022.741
c.balasa@gmail.com
Marketing & Creative Freelancer
Self-employed
02/2012 – present
Responsibilities:
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Marketing strategy
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Promotion strategy
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Social Media Strategy
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Copywriting
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Webdesigning
Achievements:
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Campaign for promoting their concert at B'Estfest. The ID Video reached 40.000 views on YouTube in the first 12
hours and the photos on facebook were seen by 500.000 people, with thousands of likes and shares.
Elements of the campaign:
ID Video, Posters 1, Poster 2, Poster 3.
•
Campaign for promoting new merchandise in B.U.G. Mafia’s online shop. The campaign was created for Facebook
and the sales increased with 200%.
Poster 1, Poster 2, Poster 3.
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Online shop for baby products. For this project I was in charge of the marketing strategy, structure of the website,
web design and copywriting. http://www.pjbaby.ro
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Visual identity and packaging for ILF FOODS after analyzing the market and competition. I created two brands for
this customer: Brizo and Frutas Martino.
Online marketing specialist
• Creating online campaigns
Institutul Eurocor
03/2012 – 06/2012
Chief creative team
Total Display Media
04/2011 –11/2011
Responsibilities:
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Creating and supervising the creative team
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Active participation in designing marketing strategies and negotiating tenders Planning Budgeting Project
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Administration and managing the accounts held by maintaining and developing relationships with suppliers and
negotiation of tenders
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Monitoring the entire process of creation and production
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Creating displays and mini display, floor and countertop, POS (posters, hangers, shelf-liners, stoppers, wobblers,
trays)
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The materials were printed using offset, digital print, flexography and rotogravure
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Supervising the creation of packages from the brief to the „good for print” in typography
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I have worked with clients like Pepsi, Strauss, Kandia Dulce, Titan, Vel Pitar, Atifco and Dolce Amon
Achievements:
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Creating and supervising the creative team
•
Active participation in designing marketing strategies and negotiating tenders
•
Planning Budgeting Project
•
Administration and managing the accounts held by maintaining and developing relationships with suppliers and
negotiation of tenders

2. •
Monitoring the entire process of creation and production
Chief creative team
Inovative Marketing Solutions
12/2009 – 04/2011
Responsibilities:
•
Creating and supervising the creative team
•
Active participation in designing marketing strategies and negotiating tenders Planning Budgeting Project
•
Administration and managing the accounts held by maintaining and developing relationships with suppliers and
negotiation of tenders
•
Monitoring the entire process of creation and production
•
Creating displays and mini display, floor and countertop, POS (posters, hangers, shelf-liners, stoppers, wobblers,
trays)
•
The materials were printed using offset, digital print, flexography and rotogravure
•
Supervising the creation of packages from the brief to the „good for print” in typography
Achievements:
•
Creating and supervising the creative team
•
Active participation in designing marketing strategies and negotiating tenders
•
Planning Budgeting Project
•
Administration and managing the accounts held by maintaining and developing relationships with suppliers and
negotiation of tenders
•
Monitoring the entire process of creation and production
Junior Brand Manager
Titan S.A. 05/2008 – 12/2009
Responsibilities:
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Analyzing the evolution of the products, through retail audit and through visiting the shops.
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Following and implementing the activities within the marketing plan
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Being the contact person for the partners and collaborators
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Developing new products
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Elaborating the strategy and media planning
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Creating displays and mini display, floor and countertop, POS (posters, hangers, shelf-liners, stoppers, wobblers,
trays)
•
The materials were printed using offset, digital print, flexography and rotogravure
•
Supervising the creation of packages from the brief to the „good for print” in typography; I created packages for
new-to-market products and for old products, either working with a repro agency or doing them myself
Achievements:
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Participating in the Belforno Toast re-branding
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Participating in the outdoor campaign for Easter 2008
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Coordinating the project of creating a shop chain that reunites shops that sell only products of Titan
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Coordinating the re-branding of the auto park
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Organizing the company's participation in the following events: Targul de Paine and Bucharest Food Festival
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Participated in the re-branding of the Belforno shops
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Participating in the developing the promotional strategy for the fresh products
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Creating different POSM
Graphic Designer
Titan S.A.
10/2006 - 05/2008
Responsibilities:
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Creation of the point of sale materials
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Creating displays and mini display, floor and countertop, POS (posters, hangers, shelf-liners, stoppers, wobblers,
trays)
•
The materials were printed using offset, digital print, flexography and rotogravure
•
Supervising the creation of packages from the brief to the „good for print” in typography; I created packages for
new-to-market products and for old products, either working with a repro agency or doing them myself

3. Graphic Designer
Foreigners in Europe
04/2006 - 10/2006
Responsibilities:
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DTP for newspapers
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Creation of the newspaper layout
Graphic Designer
Promo company
08/2005 – 04/2006
Responsibilities:
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Checking, modifying if necessary and printing the layout
Graphic Designer
Oscar Print
Responsibilities:
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Creation of posters, covers, leaflets etc
01/08/2003 - 01/08/2005
Education
M.A. Strategic Marketing at The Academy of Economics
The Economy of National and international tourism in the Romanian-American University (2003-2008), Bucharest
Bilingual High school George Cosbuc (1999-2003)
English - native
Skills:
• Team player
• Good coordinator
• Microsoft Office, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Quark, Corel Draw, Dreamwaver, Swish
Driving license.
Additional information
In 2008 I participated at an advertising contest in a section of the Golden Drum festival called "I feel Slovenia". My work was
selected on the shortlist. Golden Drum is the biggest advertising festival in Central and Eastern Europe and the second in
Europe after Cannes Lions.