1. Michal Kaffeman
Address: ​48 Rianes st. Tel Aviv ​Phone​: 052­6587112 ​Mail​: ​mikmak10@gmail.com
Professional experience:
2013­2015 Marketing category manager – kids and teens segment, Strauss Ice Cream
Unilever
● Managed a category which generates 130M nis a year
● Built long term marketing strategy, including sales goal, profitability, market share
● Business and financial results analysis
● Managed complexed innovation projects, from ideation, trough development to launch
phase
● Daily collaboration with multiple touch points such as R&D, sales, Planning, factory and
suppliers such as ad agency, digital, PR, BTL and research
● Digital expertise:​ led major projects and campaigns, working closely with partners and
agency
● Managed digital media, analyzed reports, establishing brand digitally and e­commerce
● Continues work with global team (Unilever)
● Specialized in kids and teens trends
2009­2013 Brand Manager – Tnuva cheese
● Took part in rebranding and major launches of cheese category
● Built annual plans for cheese and cottage cheese and executed
● Multiple touch points managements within the organization and suppliers: ad agency, PR,
BTL, Research, sales, dairy plant etc
● Establishing work plan for orthodox segment
● Responsible for product and pack development
2007­2008: Project manager IDC Herzelia.
Responsible of the internet site, project management, marketing.

2. 2004­2008: Intel Corp. – Jerusalem SCC Officer
Working in the command center, responsible for all aspects of Security and Safety in the
factory.
Team leader, managing a project related to security and emergency procedure, the project
required interaction with senior management and all the departments
Created and conducted trainings on different aspects of the system used in Intel.
Education:
MBA: ​Master of Business Administration in ​Marketing and Strategy​. The Hebrew University,
Jerusalem 2009
BA​: ​communication and sociology​. The Hebrew University, Jerusalem 2006
Military and other skills:
1999­2001:​ ​Israel Defense Force Education and Youth Corps
Serving as education officer in an officer education center. Created, coordinated and
executed education training for officers in the IDF. The role required high level of
responsibility, creativity and command
1996­1998: SPNI​ (Society for Protecting Nature In Israel) Instructor
Working voluntarily with a group (ages 10­12) Creating, coordinating and managing trips all
over Israel
Languages:​ Hebrew, English
High presentation skills