1. Carina Faradiyanthi
Jl. Hanglekir VIII No. 12, Jakarta 12120 Indonesia - +62 81808283208 - carina.faradyanthi@gmail.com
Summary of Qualifications
- Merchandising Manager of Moozee Bags Indonesia
- Marketing Executive of Moozee Bags Indonesia
- Jakarta Representative of Moozee Bags Indonesia
- Seven years of experience in developing & managing medium-size independent
fashion brand.
- Bachelor degree in Mass Communication.
Professional Experience
Moozee Bags Indonesia August 2008 – August 2015
Moozee Bags originates from Bandung and designs as well as produces its own
bags and accessories. Established in 2008, Moozee core product is their leather
bags. Today, Moozee products also cover a wide range of accessories such as
wallets, pouches, laptop sleeves, passport covers and keychains. New materials like
canvas, nylon and denim have been introduced to create more variety in designs and
price range. Moozee store is located in Bandung, West Java and also available in
Jakarta in The Goods Department, Debenhams, Aeon Mall, and Office 2000. Moozee
is also a regular participant at Inacraft, Brightspot Market and Indonesia Fashion
Week.
Merchandising Manager of Moozee Bags Indonesia August 2014 – August
2015

2. Focused on retail partnerships with The Goods Dept, Debenhams, Aeon Mall and
Office 2000 that included:
- Performed presentation of company profile and products preview in initial meeting
with stores management.
- Oversaw business contracts.
- Prepared the collection/articles for each store (i.e. style, color, quantity, barcoding)
- Goods delivery to designated warehouse or store.
- Supervised visual merchandising of the collection.
- Trained sales assistants on product knowledge.
- Coordinated promotional program with stores management.
- Sales assistants payroll (on stores that do not provide in-house sales assistants)
- Updated stock quantity and replenishment.
- Sales reports and invoices.
- Monthly and annual reports.
Managed key trade shows marketing in Jakarta.
Moozee owes its popularity and loyal followers through exhibitions before the social
media came along. Starting with small booth at malls and weekend markets, Moozee
since 2009 has been a regular participant in two very important exhibitions in
Indonesia and in Jakarta; Inacraft and Brightspot Market. Today, Moozee is also
becoming a regular on Indonesia Fashion Week and Jakarta Fashion Week. The role
in these exhibitions included:
- Registration process.
- Operational budget planning.

3. - Booth production planning and staging.
- Acquiring detail information on regulations, operation hours etc in technical meeting.
- Prepared articles/collection for display and stock.
- Prepared price list.
- Coordinated with store manager and sales assistants to organize shift and schedules
for the exhibition.
- Coordinated lodging, meals and transport for the sales assistants.
- Prepared online and social media promo materials.
- Supervised loading in and loading out process.
- Initial product display before finishing touch by the designer.
- Greeted as well as performed direct sales to customers.
- Reported daily and overall sales.
- Monthly and annual reports.
Managed Overseas Outright Partnership (Fashionland - Korea)
- Controlled production quantity and time management.
- Managed cash flow for production.
- Workers payroll.
- Weekly finance reports.
- Purchased production materials.
- Supervised quality control of finished products.
- Supervised packing and delivery pick-ups.

4. Marketing and production of Moozee Bags Indonesia January 2012 – August
2014
Aside from managed key trade shows and retail partnerships in Jakarta which are
also parts of this role, Moozee markets its products through a website.
Website Admin
- Managed daily sales (from PO to delivery, including seasonal sale program)
- Produced product shots/images.
- Created wording for each product and look book.
- Responded online inquiries from customers.
- Coordinated with web designer when technical difficulties occured.
- Domain renewal.
Production Officer
- Assisted designer in creating new designs (spotting new trends, designs, styles,
colors)
- Purchased materials for new collection.
- Organized new materials catalog.
- Communicated new designs to sample maker and work closely to create the first
sample.
- Calculated product costs.

5. - Managed cash flow.
- Weekly reports and budget proposals.
- Workers payroll.
- Supervised quality control of finished products.
Jakarta Representative of Moozee Bags Indonesia August 2008 – December
2011
In its early years, Moozee was largely based in Bandung. The role here was to focus
on introducing Moozee to Jakarta based customers and print media. The role
included:
- Media contact and product preview. Moozee has now been featured in multi number
of magazines, from the local such as Gogirl, Nylon, Juice and Cosmopolitan to
international publication like Monocle.
- Managed fortnightly exhibition at Cilandak Town Square.
The London School of Public Relations Jakarta 2003 - 2004
Marketing Officer
- Managed new students’ enrollment & data entry.
- Organized recruitment talks in high schools throughout greater Jakarta area.
- Part of the education exhibitions team.

6. Freelance Writer and Translator 2003 – present
Produce copywriting for promotional catalogs as well as translate for various fields of
corporate document and purposes.
Oktagon Gallery (internship) 2003
Oktagon is everything about photography and provides many kind of products, not just for
amateurs, but also for professionals who need an integrated solution. Oktagon has a sales
division that handles retail, distribution, online, and corporate sales. Oktagon and divisions
are supported by a gallery room to accommodate a lot of activities as a place for expressing,
brainstorming, and learning. Oktagon actively arranges any kind of exhibition, screening,
discussion and gathering, seminar and workshop, product test, etc.
Assistant to Gallery Manager
- Prepared venue for upcoming event (seats, tables, stage setting)
- Prepared list of invitations.
- Sent out invitations.
- Contacted the media for coverage.
- Prepared food and beverage for the upcoming event.
- Greeted and ushered guests.
- Recorded list of attendees of the event.
Education
Bachelor of Art in Mass Communication
The London School of Public Relations, 2005