Martin Hvas has over 25 years of experience in marketing, sales, and business development roles in the food industry. He has a proven track record of developing new products, optimizing assortments, building customer loyalty, and finding and spreading best practices across markets. Hvas is also skilled in content marketing, branding, and networking on LinkedIn where he has over 5,100 connections in retail and food. He is results-oriented, passionate about developing colleagues, and dedicated to exploiting opportunities across brands and customer segments.

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CV - Martin Hvas
Martin Hvas
Ny Maarumvej 268C
DK-3200 Helsinge
Mobil: (+45) 41 41 69 33
E-mail: Hvas.Martin@gmail.com Born on: 28th. January 1966
LinkedIn: www.linkedin.com/in/martinhvas
Resumé:
For more than 10 years I have worked very much with commercial NPD-projects, recipe development,
assortment optimization and customer loyalty in other large passionated international companies - VM
Margarine / Puratos Nordic, Tulip Food Company, GLS Denmark, Arla Foods and at Dr. Oetker, and I have through
all the years worked very much with converting sales and market data to customer insights. Furthermore I have
worked very much with NPD projects, and a.o. at VM Margarine / Puratos Nordic I was for more than 7 years
teamleader for the test bakery and for the support re. recipes and baking that was offered to both craftsmen bakeries
and foodservice customers, so that the customers remained loyal customers (at that time we trained the craftsmen
bakeries in producing "Best in Class" "Danish Pastry" domestically and internationally, and we made already in 1999
an international website - www.margarine.dk, where the craftsmen bakers could get tips and advices re. baking of
"Danish Pastry".
Through all the years I have worked very much with finding and spreading "Best Practices" across markets,
stores, distribution channels and product categories, and exactly these experiences are VERY RELEVANT in
your VERY PASSIONATED TEAM. In 2016 - 2017 I worked with relationship selling and "Best in Class" customer
experiences as part of Thomas Elong's very passionated team at Skousen in Hilleroed, and most recently I have
worked in another very passionated team at Netto i Dronningmølle in order to be trained at "Best in Class" in-store
sales and Trade Marketing. I have been both a Shop Manager and a BtB Salesman for more than two years, and I
have in 2017 taken the Truck driver's license (C) and the Qualification Card for Trucks at EsNord i Hilleroed.
I have ALWAYS BEEN VERY FOCUSED ON MAKING MY COLLEAGUES AT THEIR BEST, and I am a very
dedicated networker internally in your team, so that all "Best Practices" internally and externally will continue to
be exploited maximally across your strong brands, products / product groups and the different customer segments.
Externally I am a very dedicated networker on a.o. LinkedIn, where I have more than 5,100 connections within
international retail and food industries which I every single day use for learning, for being inspired and for networking.
Working experiences:
2018 - Munk og Rasmussen, Helsinge (temporary employment)
Responsibilities:
- Content Marketing at the webshop - www.butikmedlogik.com and on the other social medias.
- Branding of the Light, Smell, Beach from "Kongernes Nordsjælland".
- Texts for and layout of newsletters for misc. target groups in WordPress.
2018 - 2018 Netto, Dronningmoelle
2016 - 2017 Skousen, Hilleroed
2015 - 2016 PostNord Danmark
2012 - 2012 Product Manager Food-Service, Dr. Oetker Denmark A/S, Glostrup (project employment)
Responsibilities:
- Sales support and sales materials for the sales colleagues and launch of new products - in close
cooperation with the German corporate organization of Dr. Oetker.
- Took part in arranging Dr. Oetker's partipation in the largest industry exhibition FOODEXPO.
- Other important tasks were assortment optimization and sales forecasting.
2006 - 2007 Category Development Manager for Butter and Cheese / Customer Marketing Consultant,
Arla Foods, Viby (maternity cover)
Responsibilities:
- Sales optimization of the cheese category - and with selling as many products to the customers as
possible.
- Campaign optimization and various category analyses.
- Close cooperation with the sales colleagues and Key Account Managers, so that they were as well
prepared for the customer negotiations etc.
"The shoppers waste
no more than 6 seconds
on average looking for a
specific brand before they
settle for an alternative…"

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2005 - 2006 Marketing Manager at GLS Denmark, Kolding
Responsibilities:
- Marketing planning - sales campaigns, customer events and customer seminars.
- Budget responsible.
- Development of the international website for GLS (www.gls-group.eu).
- Project Manager for introduction of GLS PakkeShops in Denmark.
2002 - 2005 Product Manager at Tulip Food Company, Randers
Responsibilities:
- Responsible for the Sales and Marketing support to the foodservice sales activities in the sales
companies in a.o. Germany, UK, France and Italy.
- Project Manager for the NPD projects in closely cooperation with the markets, with the NPD Center
of Tulip in Vejle, and with the factories.
- Development of a broad foodservice assortment with multilingual labels, so that the same item
numbers could be sold across the international markets.
1998 - 2002 Marketing Manager at VM Margarine (today Puratos Nordic), Vejle
Responsibilities:
- Responsible for the total marketing activities of VM Margarine and sales support / recipe
development - for both the domestic market and the export markets.
- Budget responsible.
- Closely cooperation with advertising agencies and other external partners.
- Launch of the Classic quality concept re. "Danish Pastry" towards the bakers, so that the craft
bakers were trained in producing "Best in Class" "Danish Pastry". Already in 1999 we made an
international website - www.margarine.dk, where the bakers across the international markets
could find recipes and guidance re. baking of "Danish Pastry".
1995 - 1998 Marketing Coordinator at VM Margarine (today Puratos Nordic), Vejle
Responsibilies:
- Responsible for the total marketing activities of VM Margarine - both domestically and
internationally.
- Market analyses re. the sales strategy both domestically and at the export markets.
- Implementation of the sales strategy in cooperation with the Sales Managers and Sales
Colleagues.
- Campaign planning, implementation and follow-up.
- Industry exhibitions.
- Development of new products and product / sales concepts.
- Assortment analyses and optimization.
1994 - 1995 Sales Coordinator, A4 ArkivSystemer a-s, Skanderborg
1992 - 1994 Sales Assistent, A4 ArkivSystemer a-s, Skanderborg
1989 - 1989 Sales Consultant, BB Kommunikation A/S, Hoejbjerg
1988 - 1989 Sales Consultant, TEAM RØSFELD A/S, Egaa
1987 - 1988 Sales Consultant, Rank Xerox - Center Vest, Holstebro
1985 - 1987 Shop Manager, Thisted Video Center
Theoretical education:
I have an HD(A) exam. in Marketing (where I had the grade 11 in Market Analysis) and I have supplemented with
a Business School education in Teambuilding / Personnel Coaching in order to be able to motivate and inspire the
sales colleagues / customers.
2010 - 2011 I september In September 2010 I started on the HD(R) Specialty study in Accounting and Controlling
in Aarhus in order to keep my competences updated. Furthermore, I studied Project Management at
HD as well.
1993 - 1994 The business school subjects Personnel Coaching and Legislation.
1992 - 1993 The business school subject Personnel Administration.
1990 - 1992 HD(A), 2. part (Marketing) at Aarhus School of Business.
1989 - 1990 The business school subjects Management and Cooperation, Personal Selling (with the grade 10)
and Marketing I.
1985 - 1987 HD, 1. part, the School of Business in Herning.
1982 - 1985 HH, Thisted-Hurup Handelsgymnasium.

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Additional training:
2017 Truck driver's license (C) and the Qualification Card for Trucks at EsNord i Hilleroed.
2010 The Toolbox of the Controller - 6 weeks training in optimizing sales analyses etc.
2009+ Advanced Office training in Excel, Access, SharePoint Designer, PowerPoint etc.
2008 Training in the Adobe Creative Suite programs (Dynamoen, Randers).
2003 Team Coaching and Team Management - a TULIP seminar.
2003 Project Management - a TULIP seminar.
1998 NPD of Food products - a seminar arranged by EBC, European Business Center.
1998 Project Management - a seminar for Marketing Managers (ERFA-group).
1998 Management seminar, Carsten Moerch Kurser.
1998 The Marketing Manager - a seminar arranged by Dansk Management Forum.
1996 Portfolio Management - a seminar about NPD with professor Robert Cooper.
IT and languages:
Microsoft Office programs (super user)
Navision / SAP (user)
Adobe InDesign (super user)
Adobe Acrobat Pro DC (super user)
Adobe Photoshop (user)
Danish Native language
English Full professional proficiency
German Professional proficiency
Swedish Professional proficiency
Norwegian Professional proficiency
Misc. + references:
- Committed runner at a "spare time level" (you get so many good ideas when you are running).
- I have continually updated my experiences and competences and I have helped private companies
with both online and offline marketing assistance.
- I continually keep my competences updated by listening to podcasts, participating in webinars and
through my very large network on LinkedIn, where I get a lot of new knowledge and inspiration
from.
- For several years I have followed closely the international and Nordic industry magazines, and I
am a very customer focused proof reader in both Danish, English and German.
- Relevant references can of course be supplied when necessary.
Personal competences (extracted from previous personal profile analyses):
- Result oriented, dynamic and with a big drive. Good at beginning on tasks myself, and has
sufficient self confidence to take decisions under pressure.
- Good sense of when something is urgent, as well as initiative and the dynamic to make things
happen in the right way - with the emphasis on working with and through other people in the
process. Understands other people well and uses this understanding effectively to motivate and
persuade others to act.
- Relaxed and self confident in groups and in the establishment of new contacts. Friendly and
outgoing, and always "selling".
- Has excellent skills in coaching and in bringing out the best in others and through that
contributes to the success of the company.
- Is able to delegate both authority and details with care and tight follow up. Will put pressure on
others in order to reach results, but with conviction and in a friendly and helpful manner.
MHV 20.10.2018