3. Myths about rural education:
Parents are not interested in the education of their children
Children don’t want to be educated.
Child labor is the main obstacle in educating children.
Government provides free education to rural children.
35.2% of the population is illiterate, the figure being worse at 41% for the rural areas.
Two third of the population is yet to receive secondary education and is still waiting for a
cost effective solution to knock at its doorstep.
The Public Report On Basic Education (PROBE), 1999, mentions that 82.3 % of rural
parents want their children to get secondary education.
4. What does the system lack ?
This is what our research concludes to …
• Lack of quality teachers
• Poor access to resources
• Inefficient teaching methodologies
• Inability to impart relevant education
• Poor evaluation system
• Non existence of counseling and awareness programme.
• Inefficiency in standardizing the quality of teaching
5. Utthan is an organization committed to provide customized ,quality &
cost-effective solutions to schoolsin order to develop a highly efficient
education delivery system in rural areas.
UTTHAN
customized ,quality & cost-effective solutions
Rural schools
7. Specifications of the hardware
Indigenously (BITS-Pilani) built low-cost comp. as a student project .
Low power consumption (82 watt)
Hindi Linux interface
TV output
On-board Graphics and CD-ROM
20GB HDD, 256MB RAM, 52x CD-ROM, AMD (1GHz)
8. MARKET ANALYSIS
YEAR 1 YEAR 2 YEAR 3 YEAR 4
SALES 2 districts 4 districts Rajasthan Raj+4 dist CG
Unit Sales
Total no. of schools in the market
(Local body, Private aided, Private
unaided)
5,606 11,554 64,637 76,664
Target Percent 2% (20+5)% (30+10+5)% (30+20+10+5)%
Target Market 112 1,419 4,931 8,781
Success Percent 10 10 12 14
Effective percentage of market 0.20% 1.23% 0.92% 1.60%
Total Clients 11 142 592 1229
(c+r) Service 1 (with computers) 0 25 240 412
r Service 2 (without computers) 11 117 352 817
(New Clients service 2) 11 106 210 226
Clients taking 1yr package 9 120 270 209
Clients taking 3yr package 2 20 300 700
9. MARKET ANALYSIS (Contd.)
Private schools amount to 50% of the schools in rural Rajasthan.
Rural areas form 72.2% of the population having a literacy rate
of 56%.
There are overall 1842 schools in these four districts.
847 out of them are private.
49 have computer facilities.
9
10. S A A K S H A R
Where and How is UTTHAN Going to Operate ?
Market Segments Govt schools without
computers
Govt schools with
computers
Private schools without
computers
Private schools with
computers
Churu 98 24 112 10
Sikar 239 60 279 29
Alwar 220 55 268 7
Jhunjhunu 240 59 139 3
11. Operations Plan
Hub and spoke model.
Door-to-door marketing of our products.
Product delivery begins a week before the start of the academic
year.
Local coordinators oversees that the school authorities are
familiarized with the Utthan package.
Content will be delivered in 3 installments spread around the
academic year.
11
12. Revenue Model
The revenues would be generated through sale of resources and
computers.
Package would be priced at Rs. 47,500 per year which is equivalent to Rs.
3958 per month, less than salary of teacher in rural school.
Available Schemes: 1 year & 3 year subscription.
12
Cumulative Profit
= Rs.19,51,480
year, 4
-6000000
-4000000
-2000000
0
2000000
4000000
1 2 3 4
INR
Break-Even Analsysis
13. 13
YEAR 1 YEAR 2 YEAR 3 YEAR 4
Sales 205,816 3,519,044 18,582,230 40,453,497
COGS 497,547 1,469,409 6,711,794 9,776,751
Gross Profit (291,731) 2,049,635 11,870,436 30,676,746
Operating Expenses 1,336,136 6,527,388 16,904,285 28,784,121
Depreciation 29,000 29,000 76,500 76,500
Reserve 70,000 300,000 500,000 1,000,000
Total operating expenses 1,435,136 6,856,388 17,480,785 29,860,621
Income from operations (1,229,320) (3,337,344) 1,101,445 10,592,876
Interest Expense 0 460,800 538,800 1,185,600
Taxable Income (1,229,320) (3,798,144) 562,645 9,407,276
Tax expense 0 0 168,793 2,822,183
NET INCOME (1229320.13) (3798144.38) 393851.26 6,585,093
Cumulative Profit (1229320.13) (5027464.51) (4633613.25) 1,951,480
FINANCIAL ANALYSIS
14. Follows ADDIE model for the content development process
Development Model
Schools
Instructional Designer
Graphic Designer
Flash Programmer
Technical Writer
15. Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
•Raising seed capital
•Completing incubation
formalities
•Launch of the website
•Building team for sample
content development
•Development of sample content
•Recruitment of sales team
•Recruitment of full content development
team
•Design branding and sales campaign
•Acquiring requisites for campaign
•Initiation of campaigns
•Development of Package 1
•Campaigns at peak intensity
•Demo seminars to Tier-2 schools
•Identification of customers for
Phase1
•Dispatch Package 1
•Deploy Local Coordinators
•Develop a feedback-based improvement system
•Develop Package 2 & 3
•Improve system based on Pilot run
Timeline
