Product-centric Masked Dogmatism in Modern world

2. “Fashion is not something that exists in dresses only.
Fashion is in sky, in the street, fashion has to do with ideas,
the way we live, what is happening.”
Coco Chanel, 1883-1971

3. محصول محوری ،
دگماتیسم نقابدار در
دنیای مدرن
Product-centric
Masked Dogmatism in Modern world
Sadra Shariatmadari| Illusionmarketing.com

4. نگاهی اجمالی به جهان در سالهای 1920 تا 1940
تاثیر جنگ جهانی دوم بر صنعت مد
محصول محوری در دنیای مد
دگماتیسم نقابدار
اشتباهی رایج ، تلقی محصول محوری در دنیایی مشتری محور
-Glimpse into the world in 1920 to 1940
-World War II Impacts on fashion
-Product-centric in fashion world
-Masked Dogmatism
-Common mistake -Product-centric perception in customer-centric world

5. Allies against the Central Powers
رویارویی نیروهای متفقین
با دول متحد در جنگ جهانی اول

6. The Treaty of Versailles
معاهده ورسای در سال 1918

7. 1918
موافقت ورسای
1920
انجام تعهدات آلمانها
1922
تعرفه های سنگین
در گمرک امریکا
1929
سقوط بورس
در امریکا
in 1918,
The Treaty
of Versailles
was drawn.
During the
1920’s
Germany
fulfilled
its obligations
as
demanded by
the Treaty of
Versailles.
in 1922 it
Passed
considerably
high tariffs on
imported goods
in 1929 the
U.S. stock
market crashed

8. By the 1930’s, with Japan in control of certain parts of China, they also controlled the rawmaterials in that area and therefore the trade of those materials: most importantly, rubber.
کنترل بازار صنعت لاستیک توسط ژاپنی ها

9. World war II map

11. How WWII Impacted Fashion
تاثیر جنگ جهانی دوم بر صنعت مد

12. Rationing was mandated by the each country’s government, and was embraced and carried out by citizens the world over. It allowed for creativity to blossom under less than ideal conditions and brought people together for a cause. Events and inventions prior to WWII made
the rationing program and lifestyle run more smoothly. The Industrial Revolution which began in the late 1700’s allowed the advancement of the mechanization of factories and the textile industry throughout the 1800’s.
سهمیه بندی لباس
سبک زندگی راحت تر
نیاز به بونیفرم جنگی و سایز بندی لباس ها
لباس های متناسب با وسایل نقلیه

13. Before England declared war on Germany, the British government had been preparingfor upcoming problems and shortages the country might face during the conflict. In Septemberof 1939 a National Registration of the British population was held in order to issue identificationcards needed for upcoming rationing coupon books as well to ensure a draft was available. InEngland, food was rationed first in January 1940. A year later clothing rationing was introducedalong with a program to cover all problem areas: Rationing, Utility, and Austerity.
سرشماری سپتامبر سال 1939 در انگلستان
سهمیه بندی مواد غذایی در سال 1940
البسه چند منظوره

20. The Board of Trade, which regulated retail trade, consolidated the number of factories that reduced civilian clothing. Incentives were given to those factories that used 75% or more of their capital for Utility clothes. In 1942, 50 % of the clothing produced was under the Utility
Scheme. By the end of the war that number had jumped to 85%.
تصمیم شورای سیاست تجاری ناظر بر خرده فروشی
بر تلفیق کارخانه های تولیدی البسه غیر نظامیان و اعطای مشوق مالی
برای تولید لباس های چند منظوره

21. In January 1942, The Board of Trade and London’s Fashion Group, which was made upof London’s more prominent designers, joined forces at the prompting of British VOGUE’seditor, Alison Settle, to create the Incorporated Society ofLondon’s Fashion Designers. It came
to be known as Inc. Soc. The group’s purpose was to band together London’s designers likeParis’ Haute Couture Syndicate. It was commissioned by The Board of Trade to create a suit, adress, and an overcoat under the Utility pacifications but with more appeal to the general public.
ژانویه سال 1942 شورای تجارت و گروه مد لندن سردبیر
وگ آلیستون ستل را به ثبت و تشکیل جامعه طراحان
لندن وادار نمودند.

22. محصول محوری در دنیای مد
Product-centric in fashion world

23. راه کارهایی که کمپانی ها برای بدست آوردن ارزش بیشتر از مشتریانشان به کار می بندند.
Tactics that companies use to create and extract more value from the costumers.

24. Traditional steps of running business
Overall objective, beyond everything else, beyond every tactic is making money
Maximizing the value of the whole corporation.
Looking at the money that we make today, tomorrow and ten year from now
Todays money are more important
High Volume
Low cost

25. performance superiority
برتری عملکرد
Having the very best product out there
Lowest Price
Keeping process
Very efficient
Spend a lots of time on

26. Its just about product

27. Dogmatism: dogmatic assertion in matters of opinion
دگماتیسم: پا فشاری کورکورانه بر یک عقیده

28. Masked Dogmatism
دگماتیسم نقابدار

29. اشتباهی رایج ، تلقی محصول محوری در دنیایی مشتری محور
Common mistake -Product-centric perception in customer-centric world