This document outlines a plan to increase dental health awareness and restore patients to dental clinics in Iran. The goals are to increase the number of dental clinic visitors, create a database of Iranian dental health data, and increase awareness of dental healthcare. The plan focuses on increasing awareness through data mining and a customer relationship management plan. It involves distributing an educational booklet and launching a membership-based website to track patients' dental histories and connect them with dentists. The plan is implemented in phases, starting with some clinics and users and expanding nationwide. Advertising methods include word-of-mouth, newsletters, online ads, banners, social media, billboards and TV to promote the benefits of the plan.

1. Online services for teethTo remove extreme pain
Campaign design by sadra shariatmadari
2012- 2014

2. Visions
Increase numbers of visitors in dental clinics
Restoration patients to clinic again
Create greatest database for Iranian teeth data
Increase rate of awareness among people about teeth healthcare
Increase pain and cost for people
Charity activities

3. Toothache is painful

5. Plan’s core
Increase awareness
CRM PLAN Data Mining

6. The Hidden Pearl
You have 32 valuable pearls
inside your mouth
1000 USD for each implant
32,000 USD
What is your plan now?Losing Keeping

7. There are no secrets
In your mouth
You have a certificate
For your teeth
You know everything
About your teeth
Decrease the pain
Increase family health care
Decrease the cost

8. New
patient
-1000
-500
-400
-300
-200
-100
|
2011
|
2012
|
2013
Returned
Patient2011
Why you need a fresh plan for your clinic?
Returned
Patient2012

9. Why most of old patient never comeback ?

10. Maybe they need fresh juice!

11. Fresh CRM plan!
Invite Old
members
again
Promote plan
1-1
Free visit Free Booklet
and
Website
membership
Increase
visibility
Keep them
all
You are
related again
Maybe they
need
Your help!
They are
UNIQUE
They are
Important for
you
SHOW THIS

12. Invitation
And
Buying
Booklet and
credit
Free visit
Filling booklets
And
website
Following
Real but cheap!!!
Process

13. Booklet
Pages: 68 pages
Inside pages: 130 gram
Cover: 200 gram Glossy
Phase 1 : 3000 copies

14. cover Back cover

15. Page 2 Page 1

16. Page 2
Teeth scientific name
First visit date
Who is your doctor?
The first reports about your teeth conditions

17. Your dentist suggestions
Treatment time
Who is your next dentist?
Your next visit date

18. Website
PHP design
Social network base
Registration needed
If you are not invited with a dentist you need to request for registration first.Creative IDEA

23. Phase 1
1000 users
5 clinics
Division 1
Phase 2
10000 users
50 clinics
Division 1-2-3
Phase 3
100000 users
100 clinics
Division Tehran
Phase 4
1,000,000 users
100 clinics
Sustainability
Division Tehran
Phase 5
Student users
Prep school and
guidance school
Division Tehran
Phase 6
Student users
Prep school and
High school
Division Tehran
Project’s phases

24. Phase 7
Islamic Azad
University
North Unit
Phase 8
Islamic Azad
University
South Unit
Phase 9
Islamic Azad
University
West Unit
...

25. How you can invest?
You are a clinic.
You are a
Dentist.
.You are a Brand
SWOT ANALYSIS
CRM PLAN
GUIDE LINE
MEDIA PROJECTIONS
BOOKLET
WEB SITE CREDIT
Creative idea planning
Promote among people
and clinics
Online marketing
Free membership for
stuff
Online ADS
Online Campaign
CRM Campaign
6 months 6 months 6 months

26. How we will advertise plan?
WOM
Newsletter and
magazines
On-line ADS
Banners
Social marketing
Billboards
TV ADS
Events
In-Store events
Drug Stores

27. Thanks .