The document discusses strategies for making a brand more creative and historically grounded. It provides two case studies of brands that developed campaigns connecting their products to historical backgrounds and stories from Tabriz, Iran. One brand, Peno, created a nature-oriented illustration and product line based on a story about cotton-headed people in a forest. The other, Bodyspinner, paired a CSR campaign with historical storytelling to increase awareness of both the brand and cultural sites. Storytelling, illustrations, product design, and PR activities were used to connect the brands more deeply to their place of origin.