ELAZA is the name of registered brand with me according to my client's request Ms. Talebian in Portugal. I hope you will enjoy read this identity.

1. BrandIdentityBook
ELAZA
copyrightSadraShariatmadari2017

2. SabzevariTepe

3. Livingluxuriouslyisfullofpricelessprivilegessuch
asvintagewines,preciousjewels,hautecoutureand
eauxdetoilette.Luxuryisnoteasytocomeby,but
certainlyeasytobecomeaccustomedto.

4. TheproposedvalueofElazaasabrand:
Thisbrandisprovidingclothesforwomen,accordingtothemythsThisbrandisprovidingclothesforwomen,accordingtothemyths
fromSabzevarland.Itisadialoguebetweentimes.Ittriestoshow
greatrespectforthevaluablepastanduseitsbenefitstocreatea
safefuture.Quality,authenticityindesign,andanaccurateproduc-
tionprocessarethemainfactorsoftheessenceofthisbrand.
Elazaisgoingtocommunicatetheworldbystoriesthataretoldby
animaginarygoddess.
Valueofproposition

5. INTRODUCINGGREENERY
InPersianSABZmeansgreen.ThefirstsyllableofSabzevaristhesameSABZandwe
havefoundaremarkableconnectionbetweengreencolorandSabzevarland.
Arefreshingandrevitalizingshade,Greeneryissymbolicofnewbeginnings.
Greeneryisafreshandzestyyellow-greenshadethatevokesthefirstdaysofspring
whennature’sgreensrevive,restoreandrenew.Illustrativeofflourishingfoliageandthe
lushnessofthegreatoutdoors,thefortifyingattributesofGreenerysignalsconsumers
totakeadeepbreath,oxygenateandreinvigorate.
Greeneryisnature’sneutral.Themoresubmergedpeopleareinmodernlife,thegreaterGreeneryisnature’sneutral.Themoresubmergedpeopleareinmodernlife,thegreater
theirinnatecravingtoimmersethemselvesinthephysicalbeautyandinherentunityof
thenaturalworld.Thisshiftisreflectedbytheproliferationofallthingsexpressiveof
Greeneryindailylivesthroughurbanplanning,architecture,lifestyleanddesignchoices
globally.Aconstantontheperiphery,Greeneryisnowbeingpulledtotheforefront-it
isanomnipresenthuearoundtheworld.
Alife-affirmingshade,GreeneryisalsoemblematicofthepursuitofpersonalpassionsAlife-affirmingshade,Greeneryisalsoemblematicofthepursuitofpersonalpassions
andvitality.

6. Transitions
15-343TPG
Greenery
12-0643TPG
BlazingYellow
19-4003TPG
BlackOnyx
17-1360TPG
OrangePopsicle
0135-18TPG
TreeTop
13-1520TPG
RoseQuartz
19-4229TPG
OrionBlue
15-3919TPG
Serenity
17-1744TPG
CalypsoCoral
GREENERYCOLORPAIRINGS
Nature’sneutral,PANTONEGreeneryisaversatile“trans-seasonal”shadethatlends
itselftomanycolorcombinations.Asdisplayedinthe10palettesbelow,Greeneryis
pairedwithneutrals,brights,deepershades,pastels,metallicsandeventheenduring
presenceofPANTONEColoroftheYear2016,RoseQuartzandSerenity.

7. C
M
Y
K
65
19
100
3
SabzevarGreen
Nature’sneutral,PANTONEGreeneryisaversatile“trans-seasonal”shadethatlends
itselftomanycolorcombinations.Asdisplayedinthe10palettesbelow,Greeneryis
pairedwithneutrals,brights,deepershades,pastels,metallicsandeventheenduring
presenceofPANTONEColoroftheYear2016,RoseQuartzandSerenity.

8. Nature
Generosity
Birth
Maternal
Sabzevar
Freshness
Greens
Planting
Sustainability
Roots
color’ssymbols

9. ItslikemotheroftheEarthgivingwithoutanyexpectation

10. Thelogo

12. Generosity
Maternal
Singoddesse
Shamash
goddesse
Sustainability
Roots
Theland
Guardianangel
Guardianangel

13. Sustainability
Guardians
Singoddesse
SinorNannawasthegodofthemoonintheMesopo-
tamianmythologyofAkkad,AssyriaandBabylonia.
NannaisaSumeriandeity,thesonofEnlilandNinlil,
andbecameidentifiedwithSemiticSin.Heiscommon-
ly designated as En-zu,which means "lord of
wisdom".
Sinwasnaturallyregardedastheheadofthepantheon.
Itistothisperiodthatwemusttracesuchdesignations
ofSinas"fatherofthegods","chiefofthegods","cre-
atorofallthings",andthelike.The"wisdom"personi-
fiedbythemoon-godislikewiseanexpressionofthe
scienceofastronomyorthepracticeofastrology,in
whichtheobservationofthemoon'sphasesisanim-
portantfactor.
Byshowingtherightfoot,sustainabil-
ityisemphasized.Thelayoutoffoot
showssustainabilityandreliabilityof
Elaza.ThispartoftheElaza'ssymbol
makesusfeelensuredandstabled,
whichmeansthatElazawillalways
betheElazainallupsanddowns.
Justlike the two guardian
angels on our shoulders,
Elazaalsohastwoguardian
angelsbyitssides.Theycan
beinterpretedasthesymbols
ofguardiansforthemythical
phenomenon, Elaza, from
evils.Alsotheymaybethe
messengersofElaza,tobea
signofsafesubmissionfor
Elaza'sdispatchedparcels.

14. Generosity
Maternal
Shamash
goddesse
Shamashwasthesolardeity
in ancientSemiticreligion,
correspondingtotheSumeri-
angodUtu.Shamashwas
alsothegodofjusticeinBab-
yloniaandAssyria.Theattrib-
utemostcommonlyassociat-
JustastheSun disperses
darkness, so Shamash
bringswrongandinjusticeto
light.
Roots
Rootmeansoriginalityandauthentici-
ty.Thetwoheadedroot(ortail)of
Elazaisthesymbolofhavingroots
inbothEastandWest.Wewillmore
discusstherootsandauthenticityin
thepathofSilkRoadwhichgoes
fromEasttoWest.
Mothersaregenerous,andthegeneroushandsof
Elazaareagreatdisplayofmaternalgenerosity.Big
handsinthesymbolareverymuchsimilartothe
handsshowninancientillustrations;theyshowhow
Elazagrantstoitscustomers.Thispointisgoingtobe
morehighlightedinfuture.Thesetwohandsaresur-
roundingsymbolsofthegoddessofMoonandgod-
dessofHolyLand.

15. Elaza
Elazaisamythicalphenomenon
from theBronzeerain Sabzevar
land.This feminine creature is a
symbolofamotherwithgenerous
handswhichisshownbythebig
handsinthesymbol.Thisphenome-
nonisprotectedbytheancientgod-
twoangels(ornicebirds)thathelpit
wininthegameofgoodandevil.Sus-
tainable roots in Eastand West
makesElazatobeacleancreature.

16. Trademark

17. 5
Why5
Therearefiveelementsinthisuniverse:Dharti,Agni,Jal,Vayuevam
Akash(Earth,Fire,Water,AirandSpacerespectively).
Mostoftheflowershave5petalsinthem.
MembersofTheNationofGodsandEarths,aprimarilyAfricanAmer-
icanreligiousorganization,callthemselvesthe"Five-Percenters"be-
causetheybelievethatonly%5ofmankindistrulyenlightened.
ModernmusicalnotationusesamusicalstaffmadeoffivehorizontalModernmusicalnotationusesamusicalstaffmadeoffivehorizontal
lines.
"Givemefive"isacommonphraseusedprecedingahighfive.
Themostpositivechangewillresultfromyoureachingoutandtrustinglovedones.
1

18. Notonlyweusenumbersforcounting,butalsotheyhavesto-
riesintheirhearts.Numbershavemeanings,andforthisbrand,
itcontains5letters.ThemiddleletterisA,whichisthefirstletter
ofthealphabet;thehorizontallengthofthebrand'snameis5
timesmorethantheverticallength,so5isanimportantnumber
forElaza.Fiveisconsistingofthefemininenumber,2,plusthe
masculinenumber,3,whichcanperfectlyshow theunityof
malesandfemales.ThebasisofthenatureisbasedonFive,like
thenumberofpetalsofmostofflowerswhichare5,andthe
numberofhumanfingers.ThisnumberwasthesymbolofIshtar
andVenusinancientworldwhishhasbeenveryrespectablein
Babel.AftertheChristianitythe5petalsofthemwasattributed
totheVirginMary.ThenumberFiveisrespectedinallreligions
andmythicallegends.ThatiswhyElaza'schoiceis5.

19. Fiveisthenumberofbalance.
Itcombinesthefemalenumbertwowiththemalenumberthree.
Fiveisthenumberofmarriage.
ThePythagoreansthoughtoffiveas“hierosgamos”,themar-
riagebetweenheavenandearth.
Fiveisthenumberofthehumanbeing.
Thenumberfivesymbolizesthefourlimbsandtheheadthatcon-Thenumberfivesymbolizesthefourlimbsandtheheadthatcon-
trolsthelimbs.
Therearefivesenses:sight–hearing–taste–smell–touch.
Davidwasonlyequippedwithfivepebbleswhenhekilledthe
giantGoliath.“

20. Fonts

21. ABCDEFGHIJKLMNO
abcdefghijklmno
PQRSTUVWXYZ
pqrstuvw xyz
AdventPro
0123456789

22. A A A A A
24 18 14 12 10
Thin
Extralight
Light
Medium
SemiBold
Bold

23. Slogan

24. Dialoguesbetweenpastandpresent