SlideShare a Scribd company logo
Why we need different identity for our member’s card?
Core philosophy
Smart designing
Visible design Dynamic usage
Using tower’s identity to promote club
Reminder to remember Changing by level
Total Height 1,427' (435 m)
Ground Level
Class 100
Class 200
Class 350
Class 435
Ground Level
Time
E-point
Access definition
Beginners
Free points
They need to collect 1000 points to
enter next level.
You will able to define your
accessibilities in
tower
Time
E-point
Access definition
Intermediate
1000 points
They need to collect 10000 points to
enter next level.
You will able to define your
accessibilities in
tower
Class 100
Two vouchers
1 event
Time
E-point
Access definition
Advanced
20,000 points
They need to collect 20000 points to
enter next level.
You will able to define your
accessibilities in
tower
Class 200
Four vouchers
2 event
5 surprise
Entering lottery step
Time
E-point
Access definition
Pre VIP
100 VIP points
They need to collect 100 VIP points to
enter next level.
You will able to define your
accessibilities in
tower
Class 350
Selectable
Vouchers and
Surprise
In this Class they don’t need to collect
anything and they just enjoy VIP services
Their cards change into a gold ring not
paper cards and they haven't any access
limitation.
Class 435
?
Why we need different identity for our member’s card? creative idea for Milad tower club

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Why we need different identity for our member’s card? creative idea for Milad tower club