Credential - QB Promotion&Advertising

Agency
Credentials
Agency Credentials

• Facts about us
• Our clients
• QB services
• Case studies
OPENINGCREDITS
Our agenda for today

FACTS
ABOUTus
Our way of thinking

FACTSABOUTus
History
 2001 we opened our Bucharest office
 2004 our fist caravan project – Sprite, fiare pentru fiara din
tine!
 2005 first synthetic ice ring from Europe for Coca-Cola
 2007 our first main music event – Coke Live
 2009 partnership with Tempo Creative Group
 2010 our first National Sampling Project
 2011 our first regional clients :
 Western Union – Bulgaria
 Deutsche Telekom – Germany
 CitiBank Europe - Czech Republic
 Coca-Cola Imbuteliere Chisinau – Moldavia Republic
 2012 our first big trade program project in all the KA channels
 2014 promises to be even more challenging

FACTSABOUTus
Regional network
 Head office in Bucharest for Romania and Chisinau for Moldavia
 6 Country Area Managers: Pitesti (Centre), Timisoara (W), Cluj-
Napoca (N-W), Iasi (N-E), Constanta (S-E) , Craiova (S)
 with a dedicated City Manager for each county seat from the 6
specific areas
 local human resources database (promoters, hostesses, team
leaders)
Logistical input
 logistical support for transportation (3.5 t VAN, 7.5 t VAN, 3.5 t and
7.5 t frigorific VAN), install & uninstall service
 own warehouse for clients’ projects (400 mp - furniture, sound &
lights equipments, promo materials, prizes, POSMs)
 daily online reporting platform

FACTSABOUTus
ANSPDCP data operator accreditation

FACTSABOUTus
fast, flexible and highly involved

FACTSABOUTus
Value Proposition
We are flexible and fast professionals, using our creative efficiency for
any type of budget !
Mission Statement
QB Promotion is a long term partner for all its clients, offering a
complete range of BTL advertising services of the highest quality.
Our success is based on the customer trust built through
understanding and meeting their local and regional needs, on the
quality and efficiency of all the delivered services. In the same
time, we recognize and motivate the talent, the confidence, the
fidelity and the commitment of our employees.

OURCLIENTS
Recommendation Letters

QBSERVICES
Field & Direct Marketing
• In-Store Activations
• Sampling Programs
• BTR Activations
• Active Selling Programs
• Mystery Shopping Programs
• CSR Programs (ONG)
• Merchandising
• Door-to-Door , Drop Mail
• SMS , Emailing
• Digital ( Facebook, Websites )

QBSERVICES
Special Events
• Brand Events
• Conferences
• Corporate Events
•
• Concerts
• Road Shows
• Caravans
• PR Blitz
• Management & Logistics for events

QBSERVICES
Creative & Production
• Concept & Strategy
• Design, Art & Copywriting
• 3D Design
•
• DTP Services
• Production Services
• POSM Production
• Special Set-Up
• Print Services
•
• Prizes

CASESTUDIES
Some of our work
Over the following slides, you can find
some mini case studies for a range of our clients.
It’s just a taster so you can see what we’re all
about and some of the results of our work.

Field & Direct Marketing Services

EURO2012TAILOREDACTIVATION
The Brief
Client: Coca-Cola Hellenic Romania
Timing
 31st May – 27th June 2012: METRO
 30th May – 12th June 2012: SELGROS
 7th – 20th June 2012: REAL
 12th – 25th June 2012: CORA
Communication Materials : promo stand, flyers, scratch cards, base
wraps, inserts full pallet, banner up, wobblers, shelf divider, background
placements, prizes, uniforms
In-store activation mechanics with focus on driving sales
Promo Team : 1 girl & 1 team leader / location

Communication Materials

Results

PERSILSHOPPERACTIVATION
The Brief
Client: Henkel Romania
Timing
 20th August – 2nd September 2013: CORA
 22th August – 4th September 2013: CARREFOUR
Communication Materials : promo stand, flyers, lucky draw, coupons,
base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes,
uniforms
Promo Team : 2 girls & 1 team leader / location

Results

FANTASNACKINGACTIVATION
The Brief
Timing
 28th February – 6th March/21st – 27th March 2013: CARREFOUR
 12th March – 26th March 2013: CORA
 21st March – 4th April 2013: REAL

Results

FAINSTOREACTIVATION
The Brief
Timing
 15th November – 25th December 2013: CORA, AUCHAN, BILLA,
CARREFOUR
Communication Materials : Promo Outfit, Flyers, Wobblers,
Neckhangers Deo, Neckhangers SG, Lama Display

FAINSTOREACTIVATION

SCHAUMAINSTOREACTIVATION
The Brief
Timing
 1st October – 31st December 2013: CORA, AUCHAN, BILLA,
CARREFOUR, REAL
Communication Materials : Posters, Shelf dividers, Neckhangers,
Wobblers, Flyers, Promo Outfit

Results

GLISSINSTOREACTIVATION
The Brief
Timing
 1st October – 31st December 2013: CORA, AUCHAN, REAL,
CARREFOUR
Communication Materials : Stand, Flyers, Wobblers, Shelf Dividers,
Photo Frames, Promoter Equipment

Results

DUREXSUMMERACTIVATION
Period : 2nd of August – 24th of August, 2013
Concept : Durexperimenteaza
Cities:
• Bucharest,
• Mamaia,
• Costinesti,
• Vama Veche
Locations:
• Gas Station,
• Seaside resorts Clubs,
• Beaches
Timing: Friday&Saturday – 7pm – 1 am
People approached – over 51 000
Samples offered – over 41 000
Gifts offered - over 4800

VANISHSHOPPERACTIVATION
The Brief
Client: Reckitt Benkiser Romania
Timing
 25th July – 7th August 2013: CARREFOUR ( SMS )
 1st August – 13th August 2013: MEGA IMAGE ( SMS )
 19th June – 2nd July 2013 : AUCHAN
 16th July – 29th July 2013 : CORA
 30th July – 11th August 2013 : REAL
 21st October – 27th October 2013 : KAUFLAD ( SMS )
Communication Materials : promo stand, flyers, lucky draw, coupons,
base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes,
uniforms

Results

MULTIBRANDSHOPPERINSTORE
The Brief
Client: Reckitt Benkiser Romania
Timing
 30th October – 26th November 2013: AUCHAN (SMS)
 13th – 26th November 2013: CARREFOUR (SMS)
 12th – 25th November 2013: CORA (SMS)
 8th – 17th November 2013: REAL (SMS)
 18th – 24th November 2013 : KAUFLAD (Lucky Draw)
Communication Materials : flyers, lucky draw, placement branding,
coupons, roll up, wobblers, prizes, uniforms
Contacts : over 30 000 participants

Participants Brands

Results

OLYMPICSTAILOREDACTIVATION
The Brief
Timing
 9th – 15th August 2012: CARREFOUR
 2nd – 15th August 2012: REAL
 31st July – 13th August 2012: CORA
 2nd – 15th August 2012: BILLA

Results

ORBITSHOPPERACTIVATION
The Brief
Client: Wrigley Romania
Timing
 9th – 22nd September 2013: KAUFLAND
Communication Materials : promo stand, prize panel, flyers, lucky draw,
coupons, wobblers, prizes, uniforms

Results

SKITTLESSHOPPERACTIVATION
The Brief
Client: Wrigley Romania
Timing
 9th – 22nd October 2013: Auchan + Mega Image Piata Sudului
 7th – 13th October 2013: Kaufland
 28th October – 3rd November: Kaufland
Communication Materials : uniforms
Promo Team : 1 girl or 1 boy / location

SKITTLESSHOPPERACTIVATION
Results

HENKELBRAND AMBASSADORS
The Brief
Project: Multi brand Brand Ambassadors for cosmetic department
Timing
• 1st August 2013 – 31st July 2014
Location
• National KA&Supermarket: Carrefour, Auchan, Cora & Billa
Human Resources
• 16 Brand Ambassadors in 8 cities
Mechanism
• Consultancy for the entire range of cosmetics Schwarzkopf &
Henkel, achieving a target of questionnaires and information about
current promotions in stores.

HENKELBRAND AMBASSADORS
Results

MILLIIN-STOREACTIVATION
The Brief
Client: Friesland Campina
Timing
 11th June – 29th July 2012
Locations: Real, Auchan, Carrefour,Cora,Kaufland, Billa, Mega Image
Communication Materials: promo stand, flyers, scratch cards, base
wraps, prizes, uniforms
In-store activation mechanics : Buy at least 3 liters of Milli milk and
you’ll received a guaranteed prizes

MILLIIN-STOREACTIVATION
Results

NESTEAGREENTEASAMPLING
The Brief
Timing
 March-April : Hypermarkets Activation
 April-May : Supermarkets Activation
 April : Offices Activation
Target
 urban 25-39 years, female & male, urban
Samples - Nestea Green Tea Strawberry Aloe 250ml PET
 Hypermarkets (Cora, Auchan, Real)
 Supermarkets (Kaufland, Mega Image, Billa)
 Offices
In-store activation & sampling mechanics with focus on driving
sales
Supermarkets – binding & merchandising
Offices - sampling mechanics

Results
Supermarkets Activations
>50.000 hits
Hypermarkets Activation
>125.000 hits
Offices Activations
>25.000 hits >200.000
hits

Results

CAPPYWHOLEFRUITSAMPLING
The Brief
Project: Cappy Toata Portocala Sampling
Timing
 April-May: Hypermarket & Supermarket Activation (Cora, Real,
Carrefour, Auchan & Kaufland)
Target
 Urban, male & female - 20-45 years
Samples: 200 ml cups
In-store activation & mechanics with focus on driving sales

Results
Channel Hits
Carrefour 51.079
Auchan 16.654
Cora 13.72
Real 51.48
Kaufland 105.569
Total 238.502

Results

NESTEAEXPERIENTIALSAMPLING
The Brief
Client: Coca-Cola HBC Romania
Project: Sampling Nestea Lemon 0.5L 2011
Timing
 June – Campuses activation
 June-July 2011 – IKA&OOH activation
 August 2011 – Seaside Carnival
Target
 Urban, 16-49 years-old, male&female
Samples:
 Nestea Lemon 0.5l PET
Mechanics – sampling
Locations – Universities Campuses, parks, public squares,
international key-accounts, seaside resorts

Results
OUTDOOR
>146.000 hits
IKA
>200.000 hits
CAMPUSES
>28.000 hits
SEASIDE
>29.000 hits > 400.000 hits

Results

NESTEAD2DSAMPLING
The Brief
Project: Sampling Nestea Lemon 1L 2012
Timing
 20th June – 24th July 2012
Sampling Method & Pack:
 One-to-one communication
 Door to door sampling
 1L Nestea Lemon & Peach PET
 specific product temperature: should not exceed 3oC
Locations: Bucharest neighborhoods: Stefan cel Mare, Baneasa,
Crangasi, Grivita, Tineretului, Cotroceni, Mosilor, Timpuri Noi, Unirii,
Dr. Taberei, Victoriei, Militari, 13 Septembrie
Contacts: 87 732 apartments visited; 49 933 samples offered.

NESTEAD2DSAMPLING

POWERADESAMPLING
The Brief
Project: Powerade Winter Sampling
Timing
• December 2008 – February 2009
• December 2009 – February 2010
Locations – Ski Resorts: Poiana Brasov, Predeal, Azuga, Busteni, Bran
Samples: Powerade 0.5l PET
Total hits:
• 30 000 hits in 2008-2009
• 40 000 hits in 2009 – 2010
Timing: Fridays, Saturdays and Sundays

MARTINIPHOTOSTUDIO
The Brief
Client: BDG
Project: Martini Photo Studio
Timing
• 11th June 2010 – 23rd September 2010
Cities: Bucuresti, Brasov, Sibiu, Timisoara, Mamaia
No. of events: 38
Estimated no. of contacts / event:
• 200 in Bucharest
• 100 in the country
Total estimated no. of contacts:
• 2000 Bucharest
• 2800 countryside
Timing: Fridays, Saturdays and Sundays

HILTON
Activation
8th June – 1st July 2012

EURO2012BTRACTIVATION
The Brief
Project: Euro 2012 BTR Program
Timing
• 8th June – 1st July 2012
Location : Hilton Hotel (La Strada Terrace & English Bar)
• 200 in weekends
• 150 in week days
Message: “Let's Get CRAZY”
The Team: 2 hostess and 1 supervisor
Mechanic: The Hostesses had Table PCs and invited the consumers to play
an interactive game. Those who finish it in the given time won a
guaranteed prize which was automatically generated by the Table PC.

EURO2012BTRACTIVATION
Results

TFGCLAIMETOFAME
The Brief
Client: BDG/ The Famous Grouse
Project: “Claim to fame”
Timing
• 20 April – 9 August 2012
Cities: Bucuresti, Constanta
No. of events: 15
• 1500 in Bucharest
• over 700 in Constanta
Timing: Fridays and Saturdays

ACTIVESELLINGTOSHIBA
Client: Skin Media
Project: Active Selling – Toshiba
Timing: 30th November – 23rd December 2012
Location: Real, Metro, Carrefour
Mechanism:
 In-store activation: Selling Consultants.
 One promoter was present at the TV shelf area and one promoter was
present at the PC shelf area. The promoters approached the customers
that were interested in purchasing any of the above types of electronics,
presenting the main advantages of Toshiba products.
Promo Team: 2 promoters / location – Carrefour & Metro
1 promoter / location - Real
The Brief

LGACTIVATIONS
The Brief
Client: LG Electronics Romania
Project: In Store Activation
Timing:
 February: Hypermarkets Activation – LED TV (Metro, Selgros,
Carrefour)
 March: Hypermarket Activation – Home Appliances (Metro)
 June-July: Hypermarket Activation – Home Appliances (Carrefour)
 September-October: Hypermarket Activation – Home Appliances
(Carrefour)
Target: urban & rural - 20-70 yo

LGACTIVATIONS

STOREPRODUCTIVITY
The Brief
Client: Deutsche Telekom
Client: International Market Research, EU
Timing
 May 2011, August 2012
Target
 Romtelecom employees – sales agents, info&cash desk agents
Data-Entry sheets:
 Situation in Shop – Cash Desk&Info Desk
 Customer Mission
 Windows Performance
 Selling Observation
Mechanics – during the store’s schedule, two promoters observed and
noted the activity of Romtelecom employees, focusing on their time of
reaction regarding customers’ requests and their sales-ability
Stores – Brasov, Banu Manta, Dimitrov

STOREPRODUCTIVITY
Results - Romtelecom Store

RTCACTIVATIONS
The Brief
Client: Romtelecom
Projects: In Store & Outdoor Activations
Timing
 January: In-Store Actiovation – Drumul Taberei & Banu Manta
 February- March: In-Store Actiovation – Banu Manta & Iasi
 March: Mall Activation – AFI & BSC
 March & July: In-Store Activation – Dorobanti & Bacau
 March-April: In-Store Activation - Iasi
 June-July: OOH Activation – Craiova & Drobeta Turnu Severin
 August-September: In-Store Activation – Buzau
 September:In-Store Activation – Dorobanti, Sibiu & Bacau

RTCACTIVATIONS
Communication materials

DETTOLISD
The Brief
Client: Reckitt Benckiser Romania
Projects:
 Dettol In Store Demonstration : Octomber – December 2011
 Dettol In Store Active Selling : February – April 2012
Location: Real, Auchan, Selgros, Billa, Mega Image
Mechanism:
 In-store activation: demonstration and leafleting.
 Using a sampling stand, a Dettol device and the three refills, the
promoters approached every customer passing by the Detergents
District in the store, inviting them to witness how the device works,
offering information about the properties of the soap and device.

AIRWICK
The Brief
Project: AirWick In-Store Activation
Timing: 4st – 14th of April, 2012
Location: Orhideea, Baneasa & Afi Shopping Galleries
Mechanism:
 The customers passing by the Galleries were invited to witness how
Airwick products can be used. The hostesses gave information about
the whole range of Airwick products.
Promo Team: 2 hostesses / location

CILLITBANG
The Brief
Project: Cillit Bang In-Store Activation
Timing: 24th August - 23rd September 2012
Location: Real, Cora, Auchan
Mechanism:
 The customers passing by the Detergents Department were
approached by the promoter and invited to witness the efficiency of
Cillit products
Promo Team: 1 promoter / location

HARPIC
The Brief
Project: Harpic In-Store Activation
Timing: 23rd August - 2nd September 2012
Location: Carrefour
Mechanism:
 In-store activation: lucky-draw and leafleting.
 The customers passing by the Detergents Department were
approached by the promoter and invited to participate to the lucky-draw,
in order to win a LED TV, a dishwashing machine or an iron
station
Promo Team: 1 promoter / location

VEET
The Brief
Project: Veet In-Store Activation
Timing: 24.05.2012-10.08.2012
Location: Carrefour, Cora, Real, Auchan, Mega Image, Billa, Kaufland
Mechanism:
 In-store activation: instant win, lucky-draw and leafleting.
 The customers passing by the Cosmetic Department were approached
by the promoter and invited to buy any two Veet products in order to
receive a silver pendant. Also, to participate to the lucky-draw, in
order to win one of the prizes: a designer dress, a royal day, a trip to
Cappadocia etc.
Promo Team: 1 promoter+1 hostee/location

WUMISTERYSHOPPER
The Brief
Client: Western Union
Project: Integrated Mystery Shopper Program
 Teasing campaign to WU agents
 All year round communication campaign via newsletters
 MS program in 2 waves, nation wide
 Gala event for winners
Target: selected locations from WU agents
 Banca Romaneasca including Credit Europe Bank
 Angelo Costa , Banca Transilvania , Raiffeisen Bank
 BRD , Posta Romana , Banc Post
Main objectives:
 Rewarding and motivating the FLAs that promote the WU money
transfer, expose the “1000 flights to Home” materials and promote
the campaign.

WUMISTERYSHOPPER
The results
17 qualitative questions / questionnaire for the MS
814 locations
81 cities
336 received money transactions
330 sent money transactions

HELPNETMISTERYSHOPPER
The Brief
Client: Help Net Drugstore
Project: Mystery Shopper for Help Net employees
Location: Bucharest
Target: 53 Help Net drugstores in Bucharest
MS Program Objectives:
 2 visits in 2 waves
 Employees evaluation for:
 Internal procedures
 Customer interaction
 Pro-activity
 Sales techniques
 Special offers promotion
 Help Net magazine & brochures recommendation
 Physical appearance

SUPRADYNMISTERYSHOPPER
The Brief
Client: Bayer Consumer Care Romania
Project: Mystery Shopper for Supradyn Adults & Junior
Location: Bucharest
Target:
 Drugstores chains from main Romanian cities
 Independent drugstores from main Romanian cities
MS Program Objectives:
 Increase Supradyn recommendation
 Generate BA for Supradyn
 Verify the level of knowledge and pro-activity
of drugstores’ employees
 Verify the placement of Supradyn and its POSM
 Reward and encourage the employees
recommending Supradyn

B„ESTFEST2011
The Brief
Project: Coca-Cola Presents B’estfest Festival , 2011
Brand Objectives:
• build brand indicators - brand love, optimism, music association,
refreshment
• engage by making the B’estfest festival experience the most
memorable experience
• differentiate versus other activations/brands in site
Business Objectives:
• reach the sales targets during the festival period for all My Coke
Communication Objectives:
• Coke and Music: spontaneous awareness of the event
• Coke & Music relevant & differentiating message,
consistently build through all the activities under music platform

B„ESTFEST2011
Email Newsletter
Results
3,500 hits
Coke national promo database
Subject : “Coca-Cola prezinta B’ESTFEST SUMMER CAMP 2011, 1-3 iulie,
Pipera-Tunari“
Newsletter layout :

B„ESTFEST2011
SMS
Results
35.000 hits
Coke national promo database
SMS Content :
“Coca-Cola iti aduce B’ESTFEST SUMMER CAMP 2011, 1-3 iulie in Pipera-
Tunari! Te asteptam cu activarile Coca-Cola si multa distractie. Bilete pe
www.myticket.ro

COKEZEROACTIVATION2012
The Brief
Client: Coca-Cola Romania
Project: Coke Zero Activation - Zero Banuieli @ RHCP
• SWAP movie, made at the Red Hot Chili Pepper concert in Bucharest
• Coke national promo database – 700.000 contacts
Results
Reached over 200.000 views (youtube.com) , after only 4 weeks of digital
campaign (newsletter push
http://www.youtube.com/watch?v=AZjYGsmt-0k

COKEZEROACTIVATION2012
Results

SALAMANDERSITE
The Brief
Client: Otter Romania
Brand: Salamander
Project: Salamander Site Developement
Timing : October 2013
http://www.salamandershop.ro/

ARCADEPROPERTYSITE
The Brief
Client: Arcade Property Management
Project: Arcade Property Site Developement
Timing : November 2013
http://www.arcadeproperty.ro/

VANISHSUMMEREVENTSITE
The Brief
Brand: Vanish
Project: Vanish Summer Event Microsite Developement
Timing : May - June 2013
http://www.vanish.ro/caravana-vanish

VANISHSUMMEREVENTSITE
Results

GALERIAREAL
The Brief
Client: Galeria Real
Project: Facebook Page Developement
Timing: June 2012 – present
Action Plan:
• Development
• Management
• Maintenance
• Strategy
• Posting
• Uploading
http://www.facebook.com/GaleriaReal

ARCADEPROPERTY
The Brief
Client: Arcade Property Management
Timing: September 2013 – present
Action Plan:
• Development
• Management
• Maintenance
• Strategy
• Posting
• Uploading
http://www.facebook.com/Arcade

VANISHSUMMEREVENT
The Brief
Timing: May 2013 – August 2013
Action Plan:
• Development
• Management
• Maintenance
• Strategy
• Posting
• Uploading
http://www.facebook.com/Vanish

QBPROMOTION&ADVERTISING
The Brief
QB Promotion & Advertising Agency
Timing: June 2010 - present
Action Plan:
• Development
• Management
• Maintenance
• Strategy
• Posting
• Uploading
http://www.facebook.com/QbPromotion

QBPROMOTION&ADVERTISING
Results

COCA-COLACONFERENCE
The Brief
Project: COCA-COLA NATIONAL MARKETING & SALES CONFERENCE
Timing
• 4th February 2008
Participants
• 1000 employees
Location
• Cluj-Napoca National Theatre
Party after conference
Napoca Hotel
Concept
• Football Concept – Kick and Win

CLIENTEXCELLENCE
The Brief
Client: Citibank Europe PLC, Dublin – Romania Branch
Project : Client Excellence Values Leadership Program
Timing: December 2010 – January 2011
City: Bucharest
Target : Citibank Romania employees
• F60%; M40%
• 24- 50 y.o.
Integrated communication plan for “Client First”
• advertising - marketing materials (poster, welcome card , value card,
red pin , sticker , video testimonial);
• BTL – events :
• Teasing campaign : online & BTL activations;
• internal training for Citibank Senior Managers - Octavio’s
sessions ;
• Launch event for all staff ;

CLIENTEXCELLENCE
Marketing materials

CLIENTEXCELLENCE
www.12clues.ro

CLIENTEXCELLENCE
Internal Training

CLIENTEXCELLENCE
Launch Event

CLIENTEXCELLENCE
The Brief
Client: Citibank Europe PLC, Dublin – Czech Republic Branch
Project : Client Excellence Values Leadership Program
Timing: January 2011 – February 2011
City: Prague
Target : Citibank Czech employees
• F60%; M40%
• 24- 50 y.o.
Integrated communication plan for “Client First”
• advertising - marketing materials (poster, welcome card , value card,
red pin , sticker , video testimonial);
• Teasing campaign : online - www.12clues.cz ;

CLIENTEXCELLENCE
www.12clues.cz

BaneasaShoppingCity
Launching Event

BSCLAUNCHINGEVENT
The Brief
Client: Baneasa Shopping City
Project: Baneasa Launching Event
Timing : 17th – 20th April 2008
 17th April – VIP Launching Event
 18th April – 20th April Public Days
Activations :
• VIP Launching Event
• Public Days BTL Activations

HENKELINTERNALEVENT
The Brief
Project : Fa & Schauma Restart Conference & Launch Event
Date: 29th June 2013
City: Bucharest
Target : Henkel Romania employees
• F60%; M40%
• 24- 50 y.o.
Integrated concept and implementation for “Fa & Schauma
Restart” advertising - marketing materials (Schedule, welcome
letters , agenda, Spider , BannerUps );
• Launch event for all staff
• Conference

BANCAROMANEASCAEVENT
The Brief
Client: Banca Romaneasca
Project: Padurea de sculpturi – Simon Spierer Exhibiton
Date : 10th of December, 2009
Location : MNAC, Bucharest
Sponsors :
• Banca Romaneasca
• Domeniile Samburesti
Media Partners :
• Romania Libera
• Jurnalul National
Participants : over 500 persons

LET„SEATTOGETHERCARAVAN
The Brief
Project: Let’s Eat Together Caravan
Branding: Truck, People Stopper, Promoter’s
Equipment,Flyer
Meals: 420 meals offered
Sampling: 12.000 cans 250 ml
Media Partners: Kiss FM
Communication: Facebook, Twitter, Youtube, 220.ro, coca-cola.ro,
Kiss FM, Pro TV, Antena 1, RTV
Audience: over 40.000 persons
http://www.youtube.com/watch?v=o9RmreHvlTU

LET„SEATTOGETHERCARAVAN
Results

VANISHROADTRUCKSHOW
The Brief
Project: Vanish Truck Show
Branding: Truck, Posters, Promoter’s Equipment,
Flyers, lucky draw urn&coupons, prizes, balloons, flags,
tents, demo stands, scratch cards
Prizes: 1192 pcs offered – caps, t-shirts and Frisbees
Demonstrations: 1529
Media Partners: Radio ZU
Communication: Facebook, vanish.ro, Radio Zu, Antena 1, Antena 3,
Carrefour locations

HAPPINESSTRUCK
The Brief
Project: Happiness Truck Caravan
Branding: Happiness Truck
Prizes: 8000 pcs (T-Shirts, Aprons, Six Pack,
Balloons, Flowers, Notebooks, Skateboard)
Sampling: 80.000 cans 250 ml
Media Partners: Antena 1
Communication: www.camionulcoca-cola.ro, TV Neptun, ProTV ,
www.ghidulbacaului.ro, www.retail-fmcg.ro, www.jupitercity.ro

HAPPINESSTRUCK
The Brief
Client: Coca-Cola Imbuteliere Chisinau
Project : Happiness Truck Caravan
Location : Chisinau – Moldova Republic
Timing
 30th – 31st May 2011
Coca-Cola Prizes
 T-Shirts
 Six Pack
 Balloons
 Notebooks
 Posters
Sampling: over 3500 Coca-Cola 500 ml PET

DCJCARAVAN
The Brief
Client: Mercedes-Benz Romania
Project: DCJ Caravan
Locations : Bucharest, Pitesti, Sibiu, Arad,
Constanta, Cluj-Napoca, Targoviste, Oradea
Timing
• 3rd July – 29th July 2009
Communication
• Radio , posters , flyers
Team
• 6 hostess
• 1 project manager from agency
• 2 project managers from client

BURNCARAVAN
The Brief
Project: Burn Students’ Tour
 Caravan
 Concerts
 Sampling
 BTR Activations
 City Parade
Target:
 Students from Bucharest ,Brasov, Cluj-Napoca, Timisoara and Iasi
Timing
• 21st May – 6th June
Communication
• Radio , posters , flyers , door hanger

BURNCARAVAN

BURNCARAVAN
Results
5 cities
over 50000 hits
1500 prizes
over 25000 Burn samples
2 official cars
20 hostesses
17 activations days
1500 posters
30000 flyers
10000 door hangers
85 promoters

X-MASCARAVAN
The Brief
Client: CCHBC Romania & CCIC Moldova
Project : X-mas Caravan
Period : 12th – 28th December 2011
Prizes : over 11.400 pcs
Sampling: over 19.000 Coke CANS 330 ml
Media Partners : Magic FM
Communication : Flyers, Posters, Magic FM Site, QB Promotion
Facebook Fanpage, SMS & Emailing Push
Bluetooth hits : over 5.000 contacts
GPS : over 5000 Logged Users

CAROLSINGINGMACHINE
The Brief
Client: CCHBC Romania & CCIC Moldova
Project : The Carol Singing Machine
Period: 1st – 23rd December 2012
Prizes: over 3.500 pcs
Sampling: over 18.000 Coke CANS 330 ml
Media Partners: Magic FM
Communication: Flyers, Posters, Magic FM Site,
QB Promotion, Facebook Fanpage
Bluetooth hits : over 5.000 contacts
GPS : over 5000 Logged Users

CAROLSINGINGMACHINE
The Brief
We created the first vending machine
that doesn’t work on money,
but on Christmas Carols.
The vending machine that
gives people a double reward:
Coca-Cola Reasons to Believe
bottles and prizes and the
chance to convert their effort
into credit for a charity cause.
We installed an audio meter
that calculated the decibels in
the nearby proximity. The more
people sung a carol asked by
the machine, the more bottles of
Coca-Cola, prizes and money for
the charity cause it generated

COKELIVEfestival
The Brief
Project: CokeLive Festival
Timing
• 22nd – 25th June 2007
Communication
• TV, radio, press, outdoors , posters , flyers, newsletters
Branding
• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,
entrance gate, PA wings, lights tower, stage arcade, helium balloon,
Ice Ring, plasma bar, totems , coke 360 , internet point , Coca-Cola
mobile stage , theatre acts; foosball , body painting helium balloon
, glasses , promoters outfit.

COKELIVEfestival
Results
3 days
Over 1000 prizes (t-shirt and CD holders)
350 handymen
2 stages
50 promoters 5 trailers
150 tents
40 umbrellas
Over 40 bands and artists
Over 10000 newsletters
40 sell points
Over 6000 samples Coca-Cola
5 totems
1 central pavilion
15 BTL Coca-Cola activations
Audience over 30000 persons

COKELIVEPENINSULA2009
The Brief
Project: CokeLive Peninsula Festival 2009
Timing:
• 23rd -26th July 2009
Location: Targu Mures
Communication
• TV, radio, press, outdoors , posters , flyers, newsletters
Branding
• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,
entrance gate, PA wings, lights tower, stage arcade, helium balloon,
Bars, plasma bar, totems , coke 360 , internet point , Coca-Cola
mobile stage , theatre acts; foosball , body painting helium balloons
, glasses , promoters outfit.

COKELIVEPENINSULA2009
Results

GALERIAREAL
The Brief
Project: “Primavara a sosit in Galeria Real!”
Timing
• 1st march – 14th april 2012
Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca,
Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti
Mechanism: tematic events for 1&8 march and for Easter, everyday
activation for lucky draw (big prize: bikes for the whole family)
Team: 2 promoters, 1 mascot, 1 MC, 1 Team-Leader

GALERIAREAL
The Brief
Project: “Impodobeste Craciunul in Galeria Real!”
Timing
• 6 – 23 december 2012
Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca,
Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti
Mechanism: tematic events for Christimas and kindergarten celebrations
Team: 1 promoter as elf, 1 promoter girl as Mrs. Claus, 1 Santa Claus, 1
Team-Leader

Client: Coca –Cola HBC Romania
Project : Baby Expo by Dorna Izvorul Alb
Closed Editions
• 10.03 - 13.03 – Spring Edition
• 19.05 – 22.05 – Summer Edition
Current Edition
• 22.09 – 25.09 ( 4 days ) – Autumn Edition
Future Editions
• December 2011 – Winter Edition
Target:
• Pregnant women or young mothers; 20-35 years, medium to
high level of education and income, young professionals who
care about their children’s health
Location: Sala Polivalenta ,Bucharest
Results :
• Over 4,900 bottles of water offered*
• Over 19,000 persons visited the Expo*
*Numbers refer to 2 out of 4 Editions
BABYEXPO
The Brief

BABYEXPO
Communication & Branding materials

POIANANEGRIEVENTS
The Brief
Client: Coca –Cola HBC Romania
Project : Baby Expo by Dorna Izvorul Alb
The International Festival “Pomana Porcului -Covasna ( 2008,2009)
The Fritter’s Festival - Prejmer / Brasov ( 2009 )
The International Festival “Festivalul Bulzului” – Harghita ( 2008, 2009)
The Harvest Festival – Ampoita / Alba ( 2008, 2009 )
The National Trout Festival - Ciocanesti / Suceava ( 2008, 2009 )
Pie’s Festival - Hemeius & Faget / Bacau ( 2008, 2009 )
Pig’s Trotters Festival – Tismana / Gorj ( 2009 )
“Sarmalelor” Festival – Praid / Harghita ( 2008 )
“Masuratul laptelui” Festival - Bran / Brasov (2008)
“Tamaioasei” Festival - Pietroasele / Buzau ( 2008, 2009 )
“Ravasitul Oilor” Festival - Bran / Brasov ( 2008, 2009 )
The Forest Fruit Festival - Piatra Neamt / Neamt ( 2008, 2009 )
The Plescoi Sausage Festival - Berca / Buzau ( 2008, 2009 )
The House with the porch – Sarata Monteoru / Buzau ( 2008, 2009 )

HAPPINESSMACHINE
The Brief
Project: Coca-Cola Happiness Machine
@ Trade Marketing Congress
Howard Johnson , 22th February 2012
@ KFC Headquarter
KFC Headquarter , 24th February 2012
@ Magazinul Progresiv Conference
New Montana Hotel Sinaia , 15th March 2012
@ AFI Palace Cotroceni
AFI Palace Cotroceni , 9th - 22th April 2012
@ Pallas Mall Iasi
Palas Mall Iasi , 1st – 2nd June 2012
@ Mega Image Prelungirea Ghencea
Mega Image Ghencea , 26th – 28th October 2012

FRIENDSHIPMACHINE
The Brief
Client: Coca-Cola Imbuteliere Chisinau
Project: “Friendship Machine
Timing
• 16th – 17th November 2012
Location: MollDova Chisinau
Participants: over 1500 persons / day
Team:
• 2 promoters inside
• 2 promoters outside ( leafleting )
• 1 hostess
• 1 team leader
• 1 cameraman / photographer

Creative & Production Services

MARTINIBRANDINGCONCEPT
Client: BDG
Period: 01.01 - 31.08
Materials
• Boxes
• Banner up
• Menu
• Neck Hanger
• Tablet Tent
• Glasses
• Outdoor Branding
.
The Brief

Martini Boxes & Banner up

Menu/ Neck Hanger/ Tablet Tent/ Glasses

Tan Tan Outdoor Branding

LVMHCATALOG
The Brief
Client: Louis Vuitton Moet Hennessy
Project: Louis Vuitton Moet Hennessy Product Catalog
Timing
• September 2008
Objectives
• Concept development
• Layout and text
• Production – over 2000 pcs

DOMOREBRANDING
The Brief
Client: Domo
Project: 2005 Re-branding – branding materials production
Cities : 42 cities
Locations : 50 Domo Shops
Production :
 Light box
 Price label
 Wall painting
 Furniture
 Logo

EDYPRODUCTION
The Brief
Client: Edy Spedition
Project: Branding of headquarters
City : Timisoara
Creative Concept and production :
 Floor stickers
 Totems
 Panels
 Volumetrically letters
 Branded boards
 Furniture

EURO2012IN-STORESET-UP
The Brief
Project: In-Store Spectacular Placement
EURO 2012 Campaign
Location: CORA Chain - National
Creative Concept and production :
 The Golden Ball
 Volumetrically Tribune

EURO2012IN-STORESET-UP
Results

Contact Details
Tel: 021.230.55.53/54
Fax: 021.230.55.52
Mobil: 0720.070.458
Str. Biserica Floreasca , nr.6, sector 2, Bucuresti
office@qbpromotion.ro
www.qbpromotion.ro

Credential - QB Promotion&Advertising

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