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HAVAS EngageUkraine
About us
About us           − One of the world’s largest advertising groups           − 316 offices in 75 countries all around the ...
Our services
Agency structure
Coverage
Our capabilities− Using network experience and foreign market’s innovations− Eight years of experience in BTL, Special Eve...
Clients
Current Clients
Agency experience
Promotion
«Bald and happy»Task−To develop and implement comprehensive advertising campaign aimed at popularization ofelectronics sto...
National SMS promoTask− Organization of the national promo (via sms) from Elseve TMChallenge− To develop simple mechanic, ...
L’Oreal CannesTask− To provide an information about L’Oreal Paris products, to increase brand loyalty and stimulate  a pur...
Consumer promotionTask− Launch Tassimo coffee machine and support consultations and degustation in the outletsChallenge− C...
Product launch and samplingTask− Product launch and samplingChallenge− Wide coverage: total 533 locations in 51 cities for...
Launch of the new fast-foodTask− To develop and implement an idea of creative opening of the new fast-food café  “Kryla”Ch...
Consumer promotionTask− Somersby sidre degustation and consultations in the outlets (12 cities; 60 outlets)Challenge− Agen...
National promoTask− Organization of the national promo (via sms) “Presents for all the family” from Milka  chocolateChalle...
Trade marketing
Production and placementof POSM− HAVAS Engage Ukraine had won a 3 years contract on placing POSM materials for all  Kraft ...
Placement of POSMTask− Placement of the POSM materials in Bank departmentsChallenge− Quantity of Bank departments – 384, Q...
Merchandising programTask− Merchandising program “Gold fever”. Coverage: Millionaires cities, 427 sales pointsChallenge− T...
Special Events
Coca-crazy fan club(Official Fan Zones in UkrainianHost Cities)Task− Provide engaging platform which would build teen and ...
Citroen DS launchTask− To launch a new range of cars – DS – for Ukrainian journalists and bloggersResults− Event consisted...
ECO-event Save the beachTask− To promote an international social responsibility event and save one of the Ukrainian  beach...
New Year corporate partyTask− New Year corporate party for the employees of the Kraft Foods company – The  “Chocoland”Resu...
Creative
Alfa BankTask:−To develop an advertising campaignResults:−Agency has developed the creative concept of the campaign−Agency...
FoxtrotTask:− A 1 year creative services contractResults:− POS-materials design− Outdoor advertising and press layouts des...
BeefeaterTask−To develop a promo with giftsResults−The Agency has developed the design of the gift sets in the concept of ...
MalibuTask− To develop a promo with giftsResults− The Agency has developed the design and produced POS materials and gift ...
Thank you!Iryna MiroshnychenkoNew Business ManagerM +38 067 220 03 31Т +38 044 287 54 22F +38 044 287 70 38E Iryna.Miroshn...
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
Havas engage credentials
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Havas engage credentials

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Havas engage credentials

  1. 1. HAVAS EngageUkraine
  2. 2. About us
  3. 3. About us − One of the world’s largest advertising groups − 316 offices in 75 countries all around the world − 11 000 employees − Formerly known as Euro RSCG 4D − Was found in March 2004 − 100% marketing service agency − In the last 5 years Agency is included into the list of TOP 10 marketing services agencies in Ukraine
  4. 4. Our services
  5. 5. Agency structure
  6. 6. Coverage
  7. 7. Our capabilities− Using network experience and foreign market’s innovations− Eight years of experience in BTL, Special Events, Trade marketing, Creative and Digital− Full regional coverage− About 30 projects can be run simultaneously− Creative concepts development− Stable financial position of the company
  8. 8. Clients
  9. 9. Current Clients
  10. 10. Agency experience
  11. 11. Promotion
  12. 12. «Bald and happy»Task−To develop and implement comprehensive advertising campaign aimed at popularization ofelectronics store network Protoria among the target audienceChallenge−The campaign is to create buzz and must not be standard. The more discussions – thebetterResults−Such mechanics took place: each girl could register on the website protoria.ua, come atappointed day to Protoria store in shopping mall Dream Town, have her hair shaved and get a new iPadtablet−More than 200 girls were registered on the website−On the day of event girls began gathering near the shop long before the beginning of theaction−10 girls shaved their heads and got new iPad−Auction caused an unexpected response – it was discussed on many forums and pages,hundreds of people have expressed their opinion, from protest to delight−The surprise was the presence of television: channel “1+1” devoted its attention to theauction, though
  13. 13. National SMS promoTask− Organization of the national promo (via sms) from Elseve TMChallenge− To develop simple mechanic, propose relevant for TA giftsResults− The agency tasks were: Developing creative concepts promotional site, domain registration www.elsevepromo.com.ua, website creation software, programming interactive mechanics SMS, allocation and support short code to send and receive SMS, development of technical specifications, SMS text writing, placing the car in the mall Caravan, Dream Town, Metro, production of spiders, holding weekly raffles phone Samsung S5380 Wave and player Ipod nano 16 gb, forming a list of winners and awarding of, support short code, coordination of the project− Number of participants - 31 422− Promo response - 8%
  14. 14. L’Oreal CannesTask− To provide an information about L’Oreal Paris products, to increase brand loyalty and stimulate a purchaseChallenge− Project field staff – professional makeup-artistsResults− L’Oreal Paris is a partner of Cannes Festival for years and for the second time Ukraine became a part of this amazing event. In malls within biggest Ukrainian cities professional visagists were helping women to feel themselves at the Cannes red carped. 2 makeup artists and a photographer were working next to the promo-stand to create a special festival atmosphere− Incredible success of the promo is supported by facts: − around 3,000 promo-hours on the project; − over 10,300 women took part in this promo; − almost 2,000 photos were printed
  15. 15. Consumer promotionTask− Launch Tassimo coffee machine and support consultations and degustation in the outletsChallenge− Coverage – 138 outlets in 7 citiesResults− One of the main goal of the project was to find and train promo staff. Multi system training included training in the category− The motivation system was provided for the consultants: salary + bonus + bonus for sales performance KPIs− Additional features: support for current promotions, collecting relevant information on sales, gathering information on competitor activity and other− Referring to the first project success the client decided to prolong the project for one more year. 34 outlets is currently working in 6 cities
  16. 16. Product launch and samplingTask− Product launch and samplingChallenge− Wide coverage: total 533 locations in 51 cities for sampling and tastingResults− 7 weeks of activity: Tasting Sampling 256 outlets 277 outlets (business centers, subway stations) 51 cities 6 cities 100% execution of the plan by the number of contacts 100% execution of the plan by the number of contacts
  17. 17. Launch of the new fast-foodTask− To develop and implement an idea of creative opening of the new fast-food café “Kryla”Challenge− There is a lot of fast-food cafés at the Dream Town Shopping mall. Opening of the café “Kryla” should be creative to distinguish café among competitorsResults− Agency has developed an idea of linking the name of the fast-food “Kryla” (Wings) and an airplane theme− Stewardesses and a pilot (promoters) were announcing the opening of the café in one of the biggest Ukrainian mall in a creative way: they asked if visitors know a way to a café and distributed fliers with information about the action− Guest had a chance “to fly” – to jump on a trampoline and get more presents− We’ve got a positive feedback from customers and a client− Around 300 kg of chicken wings were sold out on the fist 2 days
  18. 18. Consumer promotionTask− Somersby sidre degustation and consultations in the outlets (12 cities; 60 outlets)Challenge− Agency had to take into consideration Ukrainian law (alcohol drinks consumption is prohibited at the public places)Results− Two promoters ran the degustation of new product in-store getting the customers the age of 18+ involved in− Special decoration tent in the form of apple garden was used as a promo stand. Product was presented with special ice box− Also promoters had the customers to do a special marketing research and to get the prizes for it− Degustation contacts amount - 104 597− Degustation contacts amount ended up taking part in the marketing research - 12 593
  19. 19. National promoTask− Organization of the national promo (via sms) “Presents for all the family” from Milka chocolateChallenge− To conduct hourly drawingsResults− The agency tasks were: promo web-site design - milkapromo.com.ua, prize fund production, provision of the hourly drawings, presents delivery to the winners− The number of promotional products: 5 mln. 500 thousands− During the promo: − 800 002 correct codes sent, − 456 007 of unique participants, − responses about the results of the promo campaign exceeded the plan for 200% and made up 14,54%
  20. 20. Trade marketing
  21. 21. Production and placementof POSM− HAVAS Engage Ukraine had won a 3 years contract on placing POSM materials for all Kraft Foods brands− Here are some of the projects: − Luks TM, Young potatoes taste: 8 trade networks, 125 sales points − Barni TM, Strawberries taste: 6 trade networks, 150 sales points − Jacobs ТМ, Espresso: 20 trade networks, 100 sales points − TUK ТМ, Bacon taste: 6 trade networks, 149 sales points − Luks TM, Potato Sraws: 5 trade networks, 139 sales points − Korona TM: 165 sales points − Korona TM + DeLux: 165 sales points − Luks TM, Veal with sauce taste: 190 sales points − Milka ТМ: 165 sales points − And many others
  22. 22. Placement of POSMTask− Placement of the POSM materials in Bank departmentsChallenge− Quantity of Bank departments – 384, Quantity of POSM types – 94, timing – 10 days (from getting POSM till full placement)Results− Agency has developed a split for 94 kinds of POS materials− 11.5 tonnes of paleographic materials were received from contractors and sorted according to needs of the Bank branches− 94 kinds of POS materials were placed in 384 offices in 11 regions of Ukraine in strict accordance with the priorities of placement, developed by the Client− Photo report on each office was provided as well as documents for receiving POSM signed by the heads of each of 384 branches
  23. 23. Merchandising programTask− Merchandising program “Gold fever”. Coverage: Millionaires cities, 427 sales pointsChallenge− To provide best placing for Bacardi-Martini products without paying to outlets for shelvesResults− For 3 months merchandisers visited sales points and evaluated their work in accordance with the developed standards in each category of the sales point− With the help of pocket computers they noted the information about facing, presentment, prices of Bacardi-Martini products and their competitors (more than 70 positions)− All the data were put into the specially developed program – 24/7, the Client had access to the data, their analyses and the reports on a twenty-four hour basis− The best sales points were rewarded: the first place – 1 ounce of gold, the second place – 10 grams of gold, the third place – 1 gram of gold− As the result, the facing of the products increased by 60%
  24. 24. Special Events
  25. 25. Coca-crazy fan club(Official Fan Zones in UkrainianHost Cities)Task− Provide engaging platform which would build teen and young adult enthusiasm for Coca-Cola and UEFA EURO 2012Challenge− To provide event of international levelResults− Crazy Fan Club designing, creating and constructing in four host cities− When Fan Club activation were on air –customers were encouraged to participate in different Crazy Fan Coke activities, buy products and collect special stamps, then they can exchange them into the prizes− Prizes: paper glasses and tattoos; horns and hair-caps; boom-bangers and T-shirts− Activations: Football Goal zone, Fan Karaoke, Scream Machine, Kicker, Fan Maker Zone (make-up), Fan Pass Point (plastic cards with prints); Cut-out for making pictures, Big balloons games with fans
  26. 26. Citroen DS launchTask− To launch a new range of cars – DS – for Ukrainian journalists and bloggersResults− Event consisted of 3 parts: press-conference, test-drive and show. Among guests there were target journalists, bloggers and Ukrainian celebrities. Each of them had a chance to feel benefits of Citroen DS cars during the test-drive− Event was held in suburb restaurant Praha and guests could enjoy extreme-drive show of one of the fastest and powerful Citroen DS car
  27. 27. ECO-event Save the beachTask− To promote an international social responsibility event and save one of the Ukrainian beachesResults− This activity had several stages: voting for the most dirty beach to be cleaned, cleaning of the beach and Corona Extra beach party for participants− Girls in promo-clothes were asking people on the beach if they want to take part in social event. The one who agreed received cleaning tools and branded bandanas. After Africa beach was cleaned all garbage people could take free Corona Extra beer and take part in beach activities and Corona Extra party− Over 150 people took part in cleaning the beach;− Around 1,700 kg of garbage were taken out;− Positive coverage in press
  28. 28. New Year corporate partyTask− New Year corporate party for the employees of the Kraft Foods company – The “Chocoland”Results− The event was organized in romantic style of chocolate “Korona” and dedicated to the 15’th anniversary of the brand− At the entrance each guest received an exclusive decoration as a gift– golden pin in the shape of a crown and the map of “Chocoland”− Guests’ New Year’s mood was maintained by the masters who held master classes of creating New Years decorations, original bags and T-shirts− Show program: Ukrainian variety stars, Best employees awarding, drawing of the expensive rings, New Year auction− Dainty dishes, world variety star’s performance – Lara Fabian created the most unforgettable impressions about the party!
  29. 29. Creative
  30. 30. Alfa BankTask:−To develop an advertising campaignResults:−Agency has developed the creative concept of the campaign−Agency has designed and produced:− Outdoor and press advertisement− POS materials− Website− Radiospots − A positive feedback from consumers on the design of the materials − Increased brand awareness − Media coverage about the campaign
  31. 31. FoxtrotTask:− A 1 year creative services contractResults:− POS-materials design− Outdoor advertising and press layouts design− Development of a loyalty program corporate style (“Foxtrot” loyalty program for TOP- and VIP-clients).− Web− Development of radio ads and coordination of their production
  32. 32. BeefeaterTask−To develop a promo with giftsResults−The Agency has developed the design of the gift sets in the concept of DJ Battle as wellas produced POS materials−The following materials were developed and produced:−Promo pack: a bottle of Beefeater and a branded USB in the shape of vinyl disk, shelftalker, pallet − Neck hanger − Flier − Table tent for HoReCa − Invitations to the Beefeater DJ Battle party−As the result, sales increased by 34% in comparison with the same period in theprevious year
  33. 33. MalibuTask− To develop a promo with giftsResults− The Agency has developed the design and produced POS materials and gift sets: − Promo-pack: a bottle of Malibu and branded glasses − Demonstration stand − Magnets for the refrigerators with the recipe of the Pina Colada cocktail printed on them − Shelf talkers − Shelf stoppers− Result: Sales increased by 28% in comparison with the same period in the previous year
  34. 34. Thank you!Iryna MiroshnychenkoNew Business ManagerM +38 067 220 03 31Т +38 044 287 54 22F +38 044 287 70 38E Iryna.Miroshnychenko@havasengage.com.uaW www.havasengage.com.ua79, Volodymyrska str., 2nd floor

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