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F sen media_portfolio _ en
1. PORTFOLIO
Address: Room 403, Ocean Park building, No 1 Dao Duy Anh
St, Dong Da dist, Hanoi
Email : sen@senmedia.com.vn
2. About us
01
Agenda
About Sen Media
Our team
Public relationship Strategy, Social Media Crisis Management,
Media Advisor, Crisis Prevention, Content Creactor, Event Planner
Our Service
02
Yamaha, Mavin, Bao Tin Minh Chau, AVG, Goldenland Nguyễn Trãi,
Goldmark city Hồ Tùng Mậu….
Our customer
03
Case study
04
Patnership
05
4. About us years of experience in communication consultancy
Dang Kim Lien - Director
Political news at Dai Doan Ket Newspaper
Chairman of VTC Television and Information Society program
Communications strategy consultant and crisis prevention
2000 ~ 2007
2007 ~ 2010
2011 ~ 2015
Conducting many interviews and talks with many politicians, businessmen
and intellectuals in the country such as General Vo Nguyen Giap, General
Van Tien Dung, former Politburo Member Pham The Duyet, Entrepreneur
Delegate National Assembly Nguyen Thi Nguyet Huong,…
Implementing many roundtables, talk shows with leaders of major
information and communication technology corporations in the world
such as HP, Intel, Mircosoft and leaders of state management agencies in
the field of information and communication such as the Ministry Minister
of Information and Communication….
Consulting media strategies and building crisis prevention press
relations for many domestic enterprises such as Honda Vietnam,
Mavin, Bim group, AVG, Bao Tin Minh Chau, ...
Work Experience
20
2015 ~ 2021 Director of Sen Media Trading and Communication Company Limited
Communication crisis and prevention consultant for many businesses
5. 2015
2000
2001
Lawyer, Bankcrupcy Insolvency
Practitioner
The Asian Institute of Technology in
Vietnam (AITCV), Training Course on
Project Management and Training of
Trainer specialised in Project
Management.
Osaka Japan, Training course on
International Monetary Transaction
Work experience
1996 Hanoi Law School, L.L.B in Commercial
Laws.
EDUCATION & OTHER TRAININGS
• 12 cases of M&A, competition law
consultancy to Lixil Vietnam, Knauf
Gips KG, GROZ-BECKERT KG, Sanofi
SA, Siem Cement Group..etc
• 100 litigation cases at all three court
levels of Vietnam and VIAC,
focusing on industrial property,
copyright, competition, criminal
compensation…etc
Consultant, GIZ & Global Wind Energy Council (GWEC),
advice and preparation for establishing the Vietnam
National Wind Enegry Association.
RESEARCH HIGHLIGHT DURING 2017-2019
LAW CONSULTANCY AND
LITIGATION
2017
Consultant, Worldbank Vietnam and MPI, Draft of the
Law on Revisions of the Public Investment Law 2014
2019 Lead Consultant/lecturer, Viettel Corporation, Highlevel
training on Application of Public Investment Law and
Investment Law in global investment projects
2020 Consultant, Worldbank Vietnam and MPI, Draft the
guidance for preparation of provincial plans under the
Planning Law 2018
Le Van Ha
Legal Experts
7. MARKETING
COMMUNICATIONS
BUILDING PRESS
RELATIONS
COMMUNICATION CRISIS
& PREVENTION
ENFORCEMENT OF COMMUNICATION
Ø Online Media
Ø Ofline Media
Ø Trade Marketing
CHIẾN LƯỢC THƯƠNG HIỆU
Ø Định vị thương hiệu
Ø Nhận diện thương hiệu
Ø Truyền thông thương hiệu
CONTENT CREATOR
Our Services
Our Services
12. Case Study
HANDLE CRISIS: dirty sausages of MAVIN group
All news articles about Mavin sausage have been
removed
By Searching keywords ” Xuc xich co doi Mavin” or
related keywords: All Google search results are all
positive
13. MAVIN media campaign - CLEAN FOOD FROM SOURCE:
Mavin covered 5-star hotel, the whole northern big supermarket just 3 months after
the product launching
• Vietnamnet “Bàn tròn trực tuyến - Đối mặt ẩn họa từ thực phẩm độc”
http://m.vietnamnet.vn/vn/ban-tron-truc-tuyen/212625/doi-mat-an-hoa-tu-thuc-
pham-doc.html
• Báo An ninh thủ đô “Loại bỏ thực phẩm bẩn: Nhà quản lý, doanh nghiệp, người tiêu
dùng phải chung tay”
http://www.anninhthudo.vn/moi-truong/loai-bo-thuc-pham-ban-nha-quan-ly-doanh-
nghiep-nguoi-tieu-dung-phai-chung-tay/588988.antd
• Báo điện tử Chính phủ “Ông Tây mê nông nghiệp”
http://baodientu.chinhphu.vn/Doi-song/Ong-Tay-me-nong-nghiep/217392.vgp
• Báo Lao động“Thêm một thương hiệu thịt sạch có mặt trên thị trường”
http://laodong.com.vn/kinh-doanh/them-mot-thuong-hieu-thit-sach-co-mat-tren-thi-
truong-272164.bld
• Báo Gia đình xã hội “Siêu đầu bếp” Nguyễn Văn Tú thử nghiệm nhiều món ăn lạ
http://giadinh.net.vn/an/sieu-dau-bep-nguyen-van-tu-thu-nghiem-nhieu-mon-an-la-
20141124151604691.htm
Case Study
14. Corona Red Label Tea
Sen
media
STRATEGY CONSULTATION AND
IMPLEMENTATION
CASE STUDY
15. Time: 3 months
Total access: 14,831,436
Total interactions: 6,206,593
1. Social Media:
o Reach: 9,365,912
o Interaction: (Engagement): 6,101,992
2. Clip viral
o Script creation
o Turn around
o Media: 3,009,055 views / 88,633 interactions
3. Mini game
o Quantity: 3 games
o Access: 36,421
o Interaction: 5,961
4. Remarketing
o Access: 2,420,048
o Interaction: 10,007
Case Study
17. Matcha Cozy Milk Tea
Sen
media
STRATEGY CONSULTATION AND
IMPLEMENTATION
CASE STUDY
18. Time: 3 months
Total access: 14,144,302
Total interaction: 2,153485
1. Social Media
o Reach: 4,193,788
o Interaction: (Engagement): 2,074,125
2. Clip viral
o Script creation
o Turn around
o Media: 460,397 views / 2,820 interactions
3. Seeding
o Access: 6,172,726
o Interaction: 44,254
4. Mini game
o Quantity: 6 games
o Access: 206,848
o Interaction: 35,106
5. Remarketing
o Access: 3,570,940
o Interaction: 10,011
Case Study
21. Gold Sun Household Appliances
Sen
media
STRATEGY CONSULTATION AND
IMPLEMENTATION
CASE STUDY
22. 1. Online Media:
o Reach:> 13,000,000
o Interactions:> 1,200,000
2. MV "Warmly with love"
o Composing music and lyrics
o MV filming - 130,967 views
o Used as a song in the Vietnamese Music Gala 9
o VTV is used for singers to sing in the 2019 New Year's Eve program
o Local television stations are used in radio programs to welcome
spring
o Youtubers cover the hit song
3. Offline Media
3.1 Trade Marketing:
o GT channel: 400 points
o MT channel: 5 chains x 40 points
o Shop: 20 provinces
3.2. LCD FRAME
o Frame: 60 buildings
o LCD: 60 buildings
3.3 Television with 7 channels
3.4 Radio: VOV
3.5 Tet comedy disc
Case Study
24. BTEA PREMIUM GIFT FOR MID AUTUMN SEASON, July
27th 2018
Case Study
At Hotel Metropole Hanoi, july 27th, 2018, Btea
premium gift for Mid autumn season has
launched
⁎ 50 journalists joined and reported on 40
medias
⁎ https://news.zing.vn/tro-ve-trung-thu-xua-ket-noi-
tinh-than-voi-bo-san-pham-tra-btea-
post863539.html
⁎ http://cafef.vn/btea-ra-mat-bo-san-pham-trung-thu-
2018-tro-ve-trung-thu-xua-ket-noi-tinh-than-gia-
dinh-ban-be-doi-tac-20180727171855663.chn
⁎ https://www.24h.com.vn/thi-truong-24h/bo-san-
pham-tro-ve-trung-thu-xua-cham-vao-ki-uc-dep-
c341a978011.html
⁎ https://dep.com.vn/btea-ra-mat-bo-san-pham-tra-
trung-thu-2018-dam-net-van-hoa-truyen-thong/
26. Case Study
2018 2020
2017 2019
Successful handling of
NVX Crisis
2017 Result
Succeeding in handling the yamaha NVX crisis with the status of hundreds of newspaper pages
reflecting the frustration of customers before the defective product
Removed all
bad links
The Crisis of the Unwilling Response Letter of High Level Leaders Yamaha
The result: yamaha advising to recall defective products, sincerely apologizing to customers, promoting
communication on product recall is showing high responsibility to customers.
Hundreds of newspapers reported goodwill about yamaha's high responsibility to customers.
https://zingnews.vn/yamaha-thay-the-giam-xoc-sau-mien-phi-cho-nvx-post756197.html
http://www.otoxemay.vn/tin-moi/yamaha-viet-nam-thay-the-mien-phi-giam-xoc-sau-ch
o-nvx
https://autobikes.vn/yamaha-viet-nam-trieu-hoi-hon-37000-xe-nvx-3190.html
https://tinhte.vn/thread/chinh-thuc-yamaha-nang-cap-giam-xoc-sau-mien-phi-cho-nvx.
2705215/
https://vietnambiz.vn/yamaha-viet-nam-bat-ngo-thong-bao-thay-phuoc-sau-mien-phi-c
ho-nvx-24275.htm
https://thanhnien.vn/xe/thi-truong-xe/yamaha-thay-moi-toan-bo-giam-xoc-sau-cho-nvx
-125-va-155-12668.html
https://vtc.vn/300000-xe-yamaha-nvx-duoc-thay-phuoc-mien-phi-ar331105.html
https://vnexpress.net/yamaha-thay-giam-xoc-sau-cho-nvx-tai-viet-nam-3601961.html
http://www.tapchigiaothong.vn/yamaha-thay-mien-phi-giam-xoc-sau-cho-nvx-125-va-n
vx-155-d45037.html
https://autodaily.vn/2017/06/yamaha-thong-bao-nang-cap-mien-phi-phuoc-sau-cho-nv
x-125155
Assuming the service of building public relations, crisis prevention for Yamaha, no
negative news about Yamaha appeared in the newspaper.
Þ From 2017 up to now, undertaking public relations and crisis prevention services for Yamaha, resulting in no negative news
about Yamaha appearing in the newspaper.
27. Launching
Free Go
Apr
2019
Youtube Crisis Management,
Lauching Latte 125 and
Announce YMH Ambassador
Jun
2019
Exciter Promotion and Malaysia
Prime Minister visits YMH’s
factory”
Aug
2019
Launching Why not?
and Exciter monster
energy
May 2019
Blue Core
Touring
Promotion
Sep 2019
Building public relations towards the prevention of media crisis has helped Yamaha
Vietnam minimize (almost no) negative information on the mass media.
PR Exciter (compare
with competitor)
July 2019
Grande Promotion
and Rose Gala
Oct
2019
YMH
Ravolution
Music Festival
Nov
2019
Case Study
28. Golden Land Nguyen Trai
DURING THE FIRST YEAR OF PROJECT LAUNCH, NO
NEGATIVE INFORMATION APPEARED IN THE PRESS NO
MATTER HOW MANY REPORTS CAME TO WORK ABOUT MANY
DEFICIENCIES IN THE CONSTRUCTION LICENSE,
CONSTRUCTION PROGRESS AND SALE, ...
Sen
media
CASE STUDY
29. GOLDEN LAND NGUYEN TRAI
Links reference
• https://dantri.com.vn/nha-dat/chung-cu-cao-cap-gold-tower-dat-hang-
voi-he-thong-pccc-uu-viet-2018042414422868.htm
• https://zingnews.vn/du-an-gold-tower-vuot-tien-do-thi-cong-30-ngay-
post864978.html
• https://dantri.com.vn/nha-dat/du-an-gold-tower-dat-tien-do-thi-cong-
than-toc-20180731233723677.htm
• http://vietnamnet.vn/vn/bat-dong-san/du-an/du-an-gold-tower-vuot-
tien-do-thi-cong-30-ngay-467704.html
DURING THE FIRST YEAR OF PROJECT LAUNCH, NO NEGATIVE
INFORMATION APPEARED IN THE PRESS NO MATTER HOW MANY REPORTS
CAME TO WORK ABOUT MANY DEFICIENCIES IN THE CONSTRUCTION
LICENSE, CONSTRUCTION PROGRESS AND SALE, ...
Case Study
NGUYEN TRAI GOLDEN LAND OPENING CEREMONY
CONSULTING COMMUNICATION STRATEGY
PRODUCTION OF PRESS CONTENTS
BUILDING PRESS RELATIONS
PREVENTION OF CRISIS
33. At Sheraton Hotel, Hanoi, July, 2017– Vietnam
• https://vietnamnet.vn/vn/kinh-doanh/truc-tuyen-
hoi-thao-xay-dung-phat-trien-dinh-gia-thuong-
hieu-dn-381752.html
• http://tapchicongthuong.vn/bai-viet/thong-nhat-
xay-dung-quy-chuan-thuong-hieu-cho-cac-doanh-
nghiep-48331.htm
• http://thoibaotaichinhvietnam.vn/pages/nhip-
song-tai-chinh/2017-07-05/dinh-gia-thuong-hieu-
can-toc-do-co-phan-hoa-45130.aspx
• https://nhadautu.vn/nha-nuoc-co-the-that-thoat-
lon-trong-qua-trinh-co-phan-hoa-cac-doanh-
nghiep-d1646.html
• http://vnmedia.vn/kinh-te/201707/nhieu-doanh-
nghiep-van-chua-xac-dinh-duoc-gia-tri-thuong-
hieu-572778/
Case Study
34. Content Creator _ Workshop on building, developing and valuing business brands
Case Study
35. Vietnam motor show 2018
Sen
media
COMMUNICATION CONSULTANT, CONTENT
PRODUCTION, BUILDING PUBLIC RELATIONS,
HANDLING CRISIS OF VIETNAM MOTOR SHOW
2018
CASE STUDY
36. Vietnam Motor Show 2018
At Gem center, Ho Chi Minh City, August 20th, 2018–
Vietnam
• 15 brands of VAMA and VIVA will be present at
Vietnam Motor Show 2018.
• 150 journalist joined
• 200 artiles newspapers, tivi channel, online media
Media consultancy, content production, building
public relations, handling crisis Vietnam Motor show
2018
• http://autocarvietnam.vn/hop-bao-cong-bo-trien-lam-
vms-2018/
Case Study
37. VMS 2018 PRESS DAY – OCT 24th 2018
• 150 journalist joined
• 880 artiles on newspapers, tivi
channel, online media
Media consultancy, content production,
building public relations, handling crisis
Vietnam Motor show 2018
Case Study
38. Vietnam Motor Show 2018
Case Study
Media consultancy, content production, building public
relations, handling crisis
https://baodautu.vn/vietnam-motor-show-2018-trien-lam-o-to-lon-nhat-trong-nam-d89847.html
https://vov.vn/oto-xe-may/oto/18-thuong-hieu-o-to-se-tham-gia-vietnam-motor-show-2018-768959.v
ov
https://tuoitre.vn/ngam-xe-sang-tai-vietnam-motor-show-2018-20181024182507095.htm
https://xedoisong.vn/tin-tuc/cong-bo-15-hang-xe-tham-gia-trien-lam-o-to-viet-nam-2018-vietnam-mot
or-show-26650.html
https://bnews.vn/trien-lam-o-to-viet-nam-2018-quy-tu-15-thuong-hieu-xe/94048.html
http://congan.com.vn/thi-truong/15-thuong-hieu-o-to-danh-tieng-gop-mat-tai-vietnam-motor-show-2
018_60648.html
https://baodautu.vn/trien-lam-vietnam-motor-show-2018-san-choi-da-dang-tien-phong-d89997.html
https://motosaigon.vn/vietnam-motor-show-2018-chi-tiet-thoi-gian-dia-diem-gia-ve.html
https://autopro.com.vn/vietnam-motor-show-2018.htm
https://zingnews.vn/dan-nguoi-mau-thu-hut-o-vietnam-motor-show-2018-post886981.html
https://vietnamnet.vn/vn/oto-xe-may/trien-lam-o-to-viet-nam-2018-quy-tu-15-thuong-hieu-472001.ht
ml
https://www.otosaigon.com/threads/vms-2018-xem-gi-o-trien-lam-vietnam-motor-show-2018.888981
5/
https://autopro.com.vn/ong-lon-manh-tay-chi-cho-trien-lam-o-to-vms-20181027131055997.chn
43. BUILDING PAGE ME & BE
=> CALL SPONSOR 1 BILLION / YEAR WITH 52 ARTICLES
44. BUILDING SOFTWARE TECHNOLOGY PAGES – THE GIOI PHU NU
=> ATTRACT ALL THE FIRST REFRIGERATION ELECTRICAL COMMERCIAL BRANCHES BECOME
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