Twice digital agency

833 views

Published on

Twice agency credentials

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
833
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
28
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Twice digital agency

  1. 1. AGENCY CREDENTIALS DIGITAL TRENDS BEST CASES
  2. 2. AGENCY CREDENTIALS
  3. 3. ABOUT US established in 2006 24 great professionals Red Apple finalists
  4. 4. BUSINESS DRIVERS PRODUCTION DIRECTORSTRATEGY DIRECTORACCOUNT DIRECTOR CREATIVE DIRECTOR
  5. 5. OUR STRUCTURE CREATIVE team PRODUCTION and MOBILE STRATEGIC and ANALYTICS SMM and CONTENT Back office ACCOUNT management 24  PROFESSIONALS  
  6. 6. STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT SMM SHORT AND LONG-TERM CAMPAIGNS SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS CRM PROGRAMME OUR COMPETENCE
  7. 7. DIGITAL TRENDS
  8. 8. Get small FOCUS  ON  COMPACT  AND   VISUAL  CONTENT
  9. 9. Go mobile We  will  be  surprised  if  you  don’t  have  Iphone,   Android  or  Windows  Phone
  10. 10. See more We  are  going  to  have  a  digital  layer  on  top  of  the   “real  world”
  11. 11. Save and Use Your  previous  impact  should  have  future  impact
  12. 12. BEST CASES FOR OTHER CLIENTS
  13. 13. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE Creation of an interactive stand within a co-branding promotion campaign with top market leaders: Google Russia and MTS. Now MTS stores’ customers can learn about Android and MTS services as well as to see real advantage of the offer.
  14. 14. WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT USE-CASE Musical contests give both amateurs and professionals a chance to be heard. Participation in a contest requires only uploading your video to YouTube. A jury consisting of world-famous musicians chooses the winner.
  15. 15. WE CAN RESEARCH, INVENT AND DEVELOP INNOVATIVE SOLUTIONS THAT ARE ESSENTIAL TO THE WHOLE COUNTRY KPI Over 1 000 000 visitors during first month Over 100 000 app downloads GOAL To make Russian roads better with Google technologies IDEA to provide an automated service to collect data about the quality of Roads and to show it as a layer on Google maps USE-CASE users install Android application and automatically collect data while driving. The data uploads on Google Maps Our role: concept development and implementation + initial research
  16. 16. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT KPI 100 000 unique visitors/month 33 000 participators Over 1000 shares Over 3000 Likes 27 free PR publications USE-CASE To attract attention to the upcoming Red Bull Soapbox Race event we arranged a miniature copy of the event: everyone could participate in the mini race by controlling the RC car over the Internet. The user logged in and chose one of the cars and had 5 attempts 5 minutes each to drive the lap within the shortest time controlling real car over the internet.
  17. 17. SOCIAL MEDIA MARKETING KPI USE-CASE To attract attention to the upcoming FLUGTAG event we created a social media app which analyses your social media profile and reports that you are an ideal candidate for the competition. KPI 89 000 app uses Over 20 000 shares 20 mln coverage
  18. 18. WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS USE-CASE A digital platform with innovative usability that allows people to book a table in restaurants KPI Over 20 000 monthly visitors
  19. 19. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE To attract attention to the BTL promotion we created a Facebook application Martini Royal. Everyone can use this application to make a complement to his/her friend. If the friend accepts the complement a couple appears and friends can vote for the best couple of the week. and support + Product sales and distribution
  20. 20. WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALES GOAL increase direct sales for small dealers IDEA to develop online shop USE-CASE Small dealers can choose and order products online OUR ROLE Technical support: development of online services + Content management and support + Product
  21. 21. LET’S STAY INTOUCH

×