Msps Romania Presentation Credentials 24.02.2015

1. WHO
WE ARE
WHAT
WE DO
WHAT
WE DID

2. MSPS is a leading Integrated Marketing
& Sales Services Agency, founded in 1993
with offices in Romania, Bulgaria, Greece
and Cyprus.
The company is part of SSI Network,
one of the most powerful networks in
Europe, network which has operations in
countries like Italy, Portugal, France,
Spain, UK, Germany, Sweden etc.
Strategic planning
Project
Management
Communication
Production
Measurement
&evaluation
INTEGRATED
SERVICES

3. AWARDS WE ARE PROUD OF
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4. MSPS, one stop shop

5. Our main clients

6. Piraeus Bank
DOT
A „social” mascot to get in
dialogue with customers in a
fun and engaging way
Credit Agricole
M-Connect mobile app campaign
Communication campaign to
promote new mobile app
Social Bankers
Interns recruiting
campaign
Re-branding campaign
National wide
Skoda
Skoda Citigo launching
Skoda Velo Challenge
Anchor
Bucuresti Mall
seasonal activations
Liberty Center
Monthly thematic
activations
Selected Client Case Studies

7. Curaj Romania
Brief: Piraeus Bank Romania was a supporter of Romanian Olympic Team. Create a community on online and social media
supporting and communicating this.
Solution: “Curaj Romania”, a Facebook platform to support the Romanian participation at the London 2012 Olympics
engaging Piraeus Bank together with all Romanians.
Results: As a result, it reached 160.862 fans since its creation on July, 1st 2011, with a rate of engagement of 47,29% growing in
August with 213 fans each day.

8. What after the Olympics: “Curaj Romania” stands for unity, strength, pride,
action, passion, it is a call to action not only an encouragement.
We have seen sportspeople performing under the Romanian flag, now it
is time for each Romanian
to make each Romanian proud to be Romanian.
The values of Curaj Romania:
Flexibility, Team Spirit, Collaboration, Effort to Achieve Target
to be taken forward.

9. CREDITS
Brand: Curaj Romania by Piraeus Bank
Country: Romania

10. Piraeus Bank
Social Media
Brief
After the success of Curaj Romania on Social Media, we needed to launch the Piraeus Bank Romania Corporate page. As a Bank at
Social Media not to be just another boring bank and attract our target group that is online.
Solution
Create theme categories and generate content throughout voices that have personality and credibility amongst their followers on the
assigned topics: bloggers / opinion leaders. These “specialists” will be in dialogue with all the fans of the page.

11. Piraeus Bank relevance
• “In dialogue with you”
• Offering a platform to meet, share, communicate on topics that
matter
• Create the possibility of interaction in the off-line
• Communicate the products in direct relation to the topics
(focus on the PEOPLE of Piraeus Bank, the employees of the
branches and the HQ: how friendly, helpful and dedicated)
Piraeus Bank
Social Media

12. Piraeus Bank
Social Media

13. Piraeus Bank
TVC – Piraeus Deposit 100

14. Piraeus Bank
Social Media
Source: Revista BIZ: http://www.revistabiz.ro/branduri-campioane-in-social-media-in-2013-1241.html

15. Piraeus Bank
Social Media 2012-2015 review
The fan base increases with 107 fans per day. The overall engagement rate of Piraeus Bank page is over the engagement rate
of the category. Also, the daily interactions on Piraeus Bank Facebook page are 4 times the category daily interactions.
In terms of engaged fans & engagement rate, we are on the fourth position & on the
second position. This means that our Facebook page has grown both organically and with
paid ads which attracted the exact people that identify themselves with the values of the
community built.

16. Brief
Creative proposals for launching the Piraeus Bank online mascot, in order to support the social media
activity.
Solution
DOT is the answer to client’s slogan „In dialogue with you”, which was easily adopted as the bank's
spokesman.
Although it may seem a simple box, it’s not: it is versatile, it is a solution finder, it is a surprise, it can also
become whatever you want, in a fun and engaging way.
Campaign had 2 phases: teasing and reveal and DOT’s mission was to get in dialogue with people (in
crowded areas: streets, airports etc), answering all their questions, giving solutions to everything.
Results 30.000 offline interactions
130.000 people have watched the reveal
60.000 Youtube views in 1 month
Piraeus Bank
DOT

17. Phase 1 (teasing)
Online KOLs – Top 20 bloggers involved
Piraeus Bank
DOT

18. Phase 1 (teasing)
Online KOLs – Top 20 bloggers involved
Piraeus Bank
DOT

19. Phase 1 (teasing)
Online KOLs – Top 20 bloggers involved
Piraeus Bank
DOT

20. VIDEO CASE STUDY – „DOT”
Credits
Brand: Piraeus Bank Romania
Country: Romania
Piraeus Bank
DOT

21. Brief
Piraeus Bank Romania decided to offer 3 paid internships to 3 lucky candidates and needed a
recruiting mechanism and campaign.
Solution
We knew that we needed to make this project much more than just another recruitment
program. Since the universities act like a viral environment, we proposed a recruiting
mechanism with 4 stages, with the purpose of increasing the company’s likelihood among the
student talents, beside the actual 3 internships granted to the top 3 finalists.
Results
+ 18.000 facebook page likes
+ 51.000 views on Youtube channel
450 candidates => 3 interns selected
Piraeus Bank
Social Interns

22. 1st Step: App recruitment on Facebook (incl. mobile app)
2nd Step: Role Playing at the University
3rd Step: Field Evaluation at Sala Palatului
4th Step: Experience at Piraeus Bank for 3 interns
Piraeus Bank
Social Interns

23. VIDEO CASE STUDY – „The Social Interns”
Credits
Brand: The Social Interns by Piraeus Bank Romania
Country: Romania
Piraeus Bank
Social Interns

24. Brief
Piraeus Bank Romania needed to develop the rebranding process pursuant to the actions implemented by Piraeus Bank Group in Jun-Aug 2014.
Solution
Through a six-month strategic and creative process, we successfully delivered:
• brand strategy
• new corporate identity and logo
• tagline development
• brand design
• retail design & installation
The retail installation stared with a highly professional approach to ensure that every single employee fully understood the scope of the change. During the process, we
covered 135 branches with a spread in 54 cities.
The technical part of the process was implemented through a team of 32 local and non local technicians installing over 400 items like flyer holders (cases to be set up
on the wall) and the fire extinguisher signs according to the evacuation plan.
Execution
• We produced the new materials and communication materials
• We installed everything based on the directions and rules of the internal design of the
branches
• We recruited and trained 32 people
• We implemented the full activation
Results for branches’ redesign:
• 40 branches in Bucharest
• 92 branches national wide
• over 200 ATMs, from which 60% are placed in branches
Company: Piraeus Bank Romania
Project: Piraeus Bank Rebranding & Internal Design Project

25. Old
New
New
New
Offline redesign – in Branches

26. Online redesign – Microsites

27. Brief
MSPS was called to evaluate and improve the compliance of the brand manual implementations for the full network of branches
all over Romania
Solution
Through 3 waves of monthly visits we successfully delivered:
• Check list – questionnaire for 50+ KPI’s
• Evaluation/Validation/data inputs for 50+ KPI’s
Execution
• Data Collection System -Routings and Questionnaire
implementation
• System updates
• Weekly reports - data analyses & pictures
• Recruitment and training for 6 merchandisers
• HR management
• Materials management
Company: Piraeus Bank Romania
Project: Merchandising

28. Brief
Launching of mobile banking application and a new communication strategy.
Solution
MSPS created the concept Made by you, for you! and developed it by using 2 main points of interactions with existing clients:
newsletters and SMS. The communication campaign had 2 phases:
a. Pre-launch campaign: invite users to visit bancapentrutine.ro and help us create the perfect mobile app for them
(questionnaire through LinkedIn platform).
b. Launch campaign: clients were announced that the m-conect mobile app has been launched and ready to be downloaded.
Communication materials production & distribution in CA branches:
• 10.500 flyers + 105 posters
• online banners on Credit Agricole’s website.
Results
bancapentrutine.ro
- Total no. of Respondents: 429
- General users: 377
- LinkedIn logged users: 52
2.242 Unique visitors
1.227 Mobile & 146 Tablet
1.100 Downloads of m-conect mobile app
This means almost 50% conversion rate for our
campaign (people who visited
bancapentrutine.Ro and downloaded the app)
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

29. TEASING PERIOD
Desktop version of www.bancapentrutine.ro
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

30. TEASING PERIOD
Mobile version of www.bancapentrutine.ro
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

31. POP
materials
Flyers &
Posters
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

32. Flyers for
internal staff
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

33. Newsletter
existing clients
Company: Credit Agricole Bank
Project: m-conect mobile app campaign

34. Credit Agricole Bank
Social Media 2014-2015 review
The fan base increases with 46 fans per day. The overall engagement rate of Credit Agricole Bank page is over the
engagement rate of the category. Also, the daily interactions on Credit Agricole Facebook page are almost 4 times the
category daily interactions.
In terms of engaged fans & engagement rate, we are on the first position. This means
that our Facebook page has grown both organically and with paid ads which attracted the
exact people that identify themselves with the values of the community built.
Credit Agricole Bank Romania
is on the 1st position
regarding the fan base
evolution.

35. During 2014, Piraeus
Bank was on the second
position in terms of
engagement rate, at a
small distance from ING
Web Cafe.
Print screen from Facebrands In November, December, and January Piraeus
Bank was on the second position in
Facebook top players and Credit Agricole
was on the 5th position.
Print screen from Zelist
In December 2014, Piraeus Bank
was on the first position in the
Content Top and Credit Agricole
was on the 6th position.
Print screen from Zelist
TOPS in which Piraeus Bank Romania & Credit Agricole
Bank were included

36. Brief
Launch Skoda CitiGO as the new communication tool in Romania.
Solution
We launched the new model through an integrated campaign including virtual, mobile and real life events
(Skoda CitiGO Urban Quest).
In this integrated campaign partcipated 20 KOL’s: 8 bloggers and 12 journalists.
Results
• Over 30.000 users involved in virtual & real happenings
• +30.000 fan base
Company: Skoda Romania
Project: Skoda Citigo launching campaign

37. VIDEO CASE STUDY
CREDITS
Brand: Skoda CityGo
Location: Romania
SKODA CITIGO
Launching campaign

38. Brief
Liberty Center needed an advertising agency to build their marketing strategy, to plan and implement their 360 campaigns through an
integrated and efficient manner.
Solution
To solve this challenge, we came up with ideas and executions that pin pointed our main objectives: to reach a higher level of awareness
for Liberty Center, but also to increase the visits in the tenants’ stores. We communicated in the offline and online environment through
social media, apps and microsites meant to draw the overall community attention.
Results
• Live concerts and activations with almost 1.000 participants
• 100.000 informed people through all the materials
• 250 blocks of flats from Liberty Centre proximity covered with OOH materials.
• On Christmas’s 17 days activation, Santa’s house was visited by ~8.000 children.
Liberty Center

39. OOH materials
FB App
Microsite
Press
appearances

40. Brief
Bucuresti Mall needed an advertising agency to help them plan, communicate and implement their campaigns through an
integrated and efficient manner.
Face of Bucuresti Mall campaign
Bucuresti Mall wanted to choose its own face among the visitors with fantastic experiences! The event started taking
customers’ pictures by the paparazzi photographers and photo shootings in the fashion set-up corner.
Solution
We developed a Facebook & Tablet app where people were invited to vote their favorite contestant.
The campaign had 2 stages:
a. Pre-communication campaign: teasers for 2 weeks in which there were daily hints about the upcoming event & rich
content around fashion, tips and tricks about clothing, inspirational fashion quotes
b. Voting period:
• offline: 3 promoters invited the people inside Bucuresti Mall to vote on the tablets, their favorite contestants
• online: in a dedicated Facebook app, the Facebook fans, had to vote their favorite contestants
We communicated the campaign The Face of Bucuresti Mall through dedicated posts and ads on Facebook.
Company: Anchor Grup
Brand: Bucuresti Mall
Project: The Face of Bucuresti Mall

41. Execution
• We had a weekly editorial calendar for both the pre-communication and voting period.
• We launched a Facebook app
• We developed a tablet app
• We recruited and trained over 10 promoters
Results: Face of Bucuresti Mall Fb App Results: Face of Bucuresti Mall Tablet App
- 3.559 visits in the Facebook app - 2.461 votes
- 13.063 new likes on the Facebook page: - 3.624 interactions
2.620 new likes coming from the app
- 340.366 impressions
- 9.237 clicks
Company: Anchor Grup
Brand: Bucuresti Mall
Project: The Face of Bucuresti Mall
37.53% of the total votes came from the tablet app
62.47% of the votes came from the Facebook app

42. • Providing corporate customers with solutions to their brand/ communications
objectives.
• Starting with the concept development of a Promotion Marketing program and ensuring
the delivery of a leveraging platform to fully exploit this activity.
• Ensuring the delivery of maximum value - from implementing every detail on site while
devising new ways of measuring results.
• Promotion strategy development
• Promotional Events-Happenings
• Field promotions
• Samplings
• Tasting events
• Contests-Draws
• In Store Promotions
• Loyalty schemes
• Road shows
Services

43. Brief
Design and implement a sales promo activation for J&B in Carrefour network.
Solution
MSPS created the concept “Start your party @ home with J&B cocktails” and developed it by using 2 main points of interactions:
• In stores, where we invited people to buy a J&B bottle in order to participate in a tablet application “make your digital J&B cocktail”
and win an instant prize;
• On Facebook, where we invited people to buy a J&B bottle from Carrefour, enter the fiscal no. from their receipt in order to participate
in an online draw and win an iPhone 5.
Communication materials: POP material in stores, flyers, on Facebook (ads, posts, etc.)
Results
• In store activations (15 stores/day x 6 days = 90 activations in total)
• Over 20.000 contacts in 6 days
• Over 2.000 sales in 6 days
Company: DIAGEO / PPD Romania
Brand: J&B
Project: In Store promo @ Carrefour

44. Brief
Design and implement engagement events for the J&B consumers in big clubs all over Romania, in order to create awareness for the
brand, build relationship with consumers and push the sales.
Solution
MSPS created the concept “J&B ColorUP your night” and brought it to life by using:
• Special deal with a famous singer as a guest for a live music show
• Professional body painted dancers for a live dancing show
• FB contest with 10 winners with a table and a J&B free bottle
• Special RFID interaction for all the consumers with the opportunity to order J&B, scan their special VIP card and win instant colorful
prizes
• VIP treatment for 10 tables /event, with many prizes
Results
• Over 2.000 people / event
• Over 25% response rate in sales/event
Company: DIAGEO / PPD Romania
Brand: J&B
Project: „J&B ColorUP your night!” events

45. Brief
Design and implement a sales promo activation for Fortza in Supermarkets.
Solution
MSPS developed and implemented a sales mechanism for Fortza (corn flakes and snacks): the consumers were requested to buy 2 Fortza in
order to participate in a big draw to win products for one year. A FB application was created to collect their personal data and the number
of the receipt. 3 winners got their prizes after the lucky draw.
Results
• ~ 4000 contacts in 6 days
• ~ 30% participation rate in sales
• ~ 200.000 people show our FB ads
• ~ 420.000 Fb impressions
• + 5000 new fans in FB page
Company: TITAN S.A.
Brand: Fortza
Project: Fortza In Store Activation

46. Brief
MSPS was called to implement in store activation for MOODS in RETAIL & HORECA
locations in Romania (and Bulgaria) in order to create awareness for the brand, build
relationship with consumers and push the sales.
Solution
MSPS undertook the following:
• Human resources recruitment (Promoters & Supervisors)
• Uniforms production
• Development of the on line reporting
• Development of the bonus system for the promoters based on sales
• Evaluation of the selected location
Execution
• We have a permanent team of promoters and SV (including back up).
• We have mystery shopper for the promo team.
• We take care of the promotional materials (storage, handling, refilling).
Results
In several locations we achieved the target (20 packs sales per 4h)
Company: DANNEMANN
Brand: MOODS cigarillos
Project: MOODS in store promo

47. Brief
We needed to find a solution in order to connect people with the latest Microsoft technology and devices and receive feedback from them.
Solution
MSPS put together a 7 days activation in Bucuresti Mall, materialized in a Windows Corner. Visitors were drawn to find more information about
the latest Microsoft technology and devices by trying out some of the fresh gadgets brought on the market: phones, tablets etc. Through out
these live tests we could gather valuable feedback from the visitors related to the displayed products.
People also receive discount vouchers on several Microsoft products and services.
Execution
• We created all the communication materials.
• We recruited and trained the hostesses and the supervisor.
• We implemented the set-up of Windows Corner in Bucharest Mall.
Results
• 802 Microsoft desk visitors
• 1068 discount vouchers disseminated
• A total of 1266 interactions
• Very good feedback about the campaign. People were really excited to try out the devices and were
also interested about the improvements of Windows 8.
• Very good feedback about Microsoft devices (Lumia 730 & 930)
Company: Microsoft
Project: Awareness campaign for the latest Microsoft
services and products

48. Products tested by the visitors:
ASUS T100T ALLVIEW IMPERA i, i8, s
MICROSOFT LUMIA 730 MICROSOFT LUMIA 930 TOSHIBA ENCORE 2

49. Brief
Recruit, train, supervise and evaluate the ambassadors of Divertiland (10 dedicated people resposible with
consumers’ engagement activities in order to increase traffic & consumption Entertainment Park).
Solution
MSPS launched an unconventional campaign, in order to recruit a dream team of young people (using a web
platform). MSPS created and implemented pre-communication activities in targeted locations all over Bucharest
(post cards DM, tablet games etc).
Company: Divertiland
Project: Divertilanders

50. Brief
Design and implement the Christmas campaign in order to increase traffic and engagement with the visitors.
Solution
MSPS created the concept “Christmas Passport” and developed it by creating 7 different destinations distributed in all the levels of the Mall:
Istanbul, Shanghai, Barcelona, Cancun, London, Paris and New York. Each destination had the “flavour” of the city represented by a specific
costume.
We had special costumes for each type of promoter: Stewardess, Christmas’ Lady, specific costumes per each city. Communication support:
posters, flyers for drop mail, radio spot, roll-up banners, tower desks and dedicated promoters.
Results
More than 120.000 people reached.
Company: Anchor Grup
Brand: Bucuresti Mall
Project: Bucuresti Mall Christmas passport

51. Company: Porsche Romania
Brand: Skoda
Project: Skoda Velo Challenge

52. • Auditing & Data Collection
• Gathering & analyzing valuable information on product distribution pricing and point of sale
• Merchandising & Stock replenishment
• Auxiliary forces can merchandise, build displays, collect information, take orders and introduce promotional
campaigns
• Mystery shopping
• Help monitor areas such as customer service levels and assess effectiveness of staff training
• Demonstrating
• Providing hands on experience on products and services
• Training
• Training on the product features and services benefits
• Sales
• Outsourcing tactical and long term sales force
• POP material handling
• Highlighting the brand by placing and controlling POP material at the POS
• Trade Marketing
• Marketing techniques for POS

53. Brief
Unilever launched an audit project called the Perfect Store, with the objective to monitor 7 categories of products from over
100 Bucharest stores (hypermarkets, cash&carry, medium & big stores)
Solution
• Auditors visit stores from a call file supplied by Unilever: a single visit/store/cycle
• Monthly call cycle and up to 6 KPI’s measured in store via electronic questionnaire on hand held device => Central
database.
MSPS role:
• Strategic communication
• Control of roll out data plan
• Consistent measurement & quality control of data questionaire development
• Reporting dashboards, local management
• Provision & Training of measurement field team
Results
After very good results in the 1st year, The Perfect Store expanded nation-wide in 700 stores and in present, the project is
running successfully for the forth year (2012-2015).
Company: Unilever
Project: Auditing, The Perfect Store Project

54. Product
Pack
Proposition
= shopper call to action
Price
Place
Promotion
Company: Unilever
Project: Auditing, The Perfect Store Project

55. Brief
Promote SAMSUNG products among retailers.
Solution
We used tactics such merchandising, promotional materials distributions and data collection from the POS, as
well as monitoring competition actions and promotions.
- POSM management
- Shop profiling
- Shop display inventory
Results
- In-store services (merchandising): 168 shops (Flanco, Altex, Media Galaxy, Domo, Real, Carrefour,
Technomarket, Auchan)
- Visit frequency: 1/ week, 4h/ visit - Top 5 shops in capital cities to have 8h visit/week
- Nation wide shops were visited every 2 weeks.
Company: Samsung
Project: Retail development

56. Uniforms
Specific Training
Company: Samsung
Project: Retail development

57. Company: Samsung
Project: Retail development
Report via
internet
Reporting Platform

58. Brief
Promote Blackberry Products in retailers network.
Solution
Tactics used:
• POSM development & merchandising
• Incentive campaigns
• Branding solutions
• Promo campaigns
Results
• In-store services (merchandising): over 100 shops
• Shops in Bucharest, Ploiesti, Brasov, Sibiu, Ramnicu Valcea, Timisoara, Arad, Cluj, Iasi
Company: RIM
Product: Blackberry
Project: Retail development

59. Project Diversity
Specific Training
Promo Campaign
Product Launching
POSM Development

60. Brief
MSPS was called to develop sales analysis/store in order to find out the volume of the volume of the future store that will need
to be created on the store and to implement a good relationship with the representative from each store. ( Kaufland & Penny)
Interaction
The merchandisers have monitored stocks, considered markdowns and arranged the shelf
Results
Full & correct arranged displays on over 180 stores
Correct prices displayed in over 800 visits AFTER
Company: JML
Brand: All brands
Project: Merchandising

61. In a brand new market and with continuously developing technologies, we are working the
techniques to provide the necessary tools for better brand engagement to consumer,
employees and other brands.
More precisely, we hold the tech secrets to:
• Mobile Applications
• Social Media
• CRM Campaigns
• QR Codes Applications Development
• Facebook Applications Development
• Internal Management Applications Development
• Online Application Development
And all, with a humanizing touch.

62. Brief: Communicate the OTE’s new product: OTE DOUBLE PLAY (Voice &
Internet) ECONOMY, on a Pizza Box during Euro 2012.
Solution: “Play Double Play and Win!” - an interactive mobile application
that connects 2 mobile phones in 1 game
How it Works: By ordering Pizza from Pizza Fan, the audience receive the
box with the “football” layout – 150.000 pizza boxes!
2 friends are scanning the QR Codes that are on the box
The shooter
• Shots the ball with his finger
• Sees the ball leaving his screen towards the screen of his opponent
The opponent
Is protecting the goal post by moving his finger on the goal keeper figure from
the screen, in order to let not the shooter to score.
We created also the online game where the users can play: www.ote2play.gr
Company: OTE
Product: OTE Double Play 2 Economy
Project: Pizza Box

63. Company: OTE
Product: OTE Double Play 2 Economy
Project: Pizza Box

64. Company: OTE
Product: OTE Double Play 2 Economy
Project: Pizza Box
Country: Greece

65. Online & Mobile

66. Mobile Apps
Volksbank– WP8/iOS/Android App

67. Mobile Apps
Autovit WP8 AppRaiffeisen WP8 App

68. Mobile Apps
Progresiv Conference
WP8/Android/iOS/web
Garanti Credit Comod
WP8/Android/iOS

69. Mobile Apps
Blue Star Ferries
iOS App
Microsoft Summit 2013
WP8/web App

70. Mobile Apps
Color Up Your Date Mobile App

71. Websites / Microsites
http://cumparaturifaradobanda.ro/
http://dorinte.piraeusbank.ro/ http://bancapentrutine.ro/
http://creditfaraipoteca.ro/
http://fortza123.ro/
http://inmultestestibanii.ro/
http://oferte.piraeusbank.ro/

72. Open the vaults
Client: Piraeus Bank Romania
Prieteni la drum
Client: Piraeus Bank Romania
The Face of Bucuresti Mall
Client: Anchor Grup
Fortza pentru un an intreg!
Client: TITAN SA
Facebook apps
The Social Interns
Client: Piraeus Bank Romania
Spor la cumparaturi
Client: Piraeus Bank Romania
Voluntar binevoitor
Client: Piraeus Bank Romania
Curat Romania!
Client: Piraeus Bank Romania

73. Supporting services
Production & Creative: Covering from the design and production to
the delivery and placement of POP and promotional material using local
and international suppliers whilst securing fast delivery and flexibility.
Logistic Centre: Area of 2.000 m2 handing more than 4.000 SKUs with
the support of a sophisticated Warehouse Management System and in
house VA services (repackaging, repairing, etc).
Synovate: Qualitative methodology of monitoring promotion marketing
activations on the field to evaluate effectiveness and offer consumer
insights.
Optimus Consulting: Consultation on marketing, sales planning and
implementation issues. Collaboration of experienced specialists and
exploitation of brand-building tools in order to maximize consumer
appeal.

74. All information included in this document is considered confidential and intended solely for the use of the individual or entity to which they are addressed.
Strada Nicolae Caramfil, Nr. 71 5th Floor
Sector 1, Bucharest, Romania
T. +40 756039924
W. www.msps.net