Kick-off Presentation_London / Cristal Festival 2013

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"Creativity & Innovation"
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Cristal Festival
11/15 December 2013
Courchevel, France

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Kick-off Presentation_London / Cristal Festival 2013

  1. 1. 13th SUMMIT FOR MEDIA & ADERTISING 11/15 December 2013 Courchevel, France #cristalfestival
  2. 2. Cristal Festival CREATIVITE & INNOVATION ã The Global Summit for Media & Advertising, gathering top leaders of the industry: marketing, advertising, digital and media agencies, advertisers, publishers, roducers, tart-ups, marketing research companies. ã The event closes the creative year and forsees the next trends and tendencies for the upcoming year. ã Mixed juries of international agencies and major global advertisers. ã In Courchevel, a luxurious and convivial ski station in the French Alps. #cristalfestival
  3. 3. Strenghts Unique networking opportunities 14 global prestigious competitions 4 days workshops & conferences Awards recognized by international ranking bodies 2 Young talent & innovation contests Internationals juries composed of Agencies & Advertisers #cristalfestival
  4. 4. Courchevel â  Courchevel, the biggest interconnected ski area in the world •  9 hotels wihtin 10 mm walking distance from each other •  Easy & convenient access to the Congress Center #cristalfestival
  5. 5. Courchevel â  Transport: non-stop prefered trip Arrival > Direct Prem’Shuttle Service from Geneva International Airport to Courchevel > Wednesday 11/12 until Friday 13/12 / 10am, 1pm, 5 pm & 8pm Return > Direct Prem’Shuttle Service from Courchevel to Geneva International Airport > Sunday 15 December – 3 daily transfers â  “Le Jardin Alpin”, Congress Center at the heart of the festival •  One unique gathering: stay at the same place as the conferences, awards ceremonies, cocktails, festival bar, lounge… •  Premium concierge services and welcome desk #cristalfestival
  6. 6. NEW IN 2013 #cristalfestival
  7. 7. New in 2013 â  Cristal Campus, dedicated training sessions with international speakers with all the advantages included in a classic delegate pass. During the Cristal Festival, tackle the latest news from digital, communications and media worlds, and strengthen your skills in a privileged and friendly atmosphere. â  Pilot Showcase Sessions: designed for content creators, enabling them to present their Web & TV projects directly to potential clients (advertisers, media and advertising agencies). #cristalfestival
  8. 8. IN HOUSE SUMMIT & FORUM #cristalfestival
  9. 9. Brand Entertainment & Content Summit â  In 2013, the 2nd edition of the Brand Entertainment & Content Summit will gather the greatest international experts of the industry. •  Within the frames of the Cristal Festival, 11/13 December •  1 global competition: Brand Entertainment & Content, chaired by Brent POER, President – LiquidThread North America •  More than 40 conferences spread over 3 days •  Strong instutitional and media support #cristalfestival
  10. 10. Marketing Innovation & Data Forum â  Marketing Innovation & Data Forum: a 2-day conference dedicated to Technological Innovations & Data gathering international specialists of the digital advertising ecosystem for high-level keynotes and debates on the following topics: RTB - Programmatic buying - Ad exchange - Video advertising Native advertising - Big data - Data visualization - Data & gaming Geo marketing – and, Privacy related topics â  1 global competition: Future is Now – Marketing Innovation, chaired by Jean-Baptiste RUDELLE, CEO & Co-Funder of Criteo (Jury members = « Marketing & Data Cristal Academy ») #cristalfestival
  11. 11. Marketing Innovation & Data Forum â  Start-Up Challenge: a contest for innovative startups of the web industry taking place during the Marketing Innovation & Data Forum, Saturday December 14. 10 start-ups will be selected to pitch their projects and business ideas to a Committee composed of International Brands. â  Cristal Zone  : 200 m2 area dedicated to the Cristal Festival partners wishing to present their business and tech demos in a dedicated space, surrounded by the welcome desk and the VIP Cristal Club. #cristalfestival
  12. 12. CRISTAL COMPETITIONS #cristalfestival
  13. 13. 14 Global Competitions INTEGRATED FILM PRODUCTION PRINT CRAFT OUTDOOR DESIGN PRESS RADIO DIGITAL & MOBILE BRAND ENTERTAINMENT & CONTENT CONSUMER MARKETING MEDIA FUTURE IS NOW PR * NEW 2013 *
  14. 14. JURY PRESIDENTS #cristalfestival
  15. 15. Jury President Brand Entertainment & Content #cristalfestival BRENT POER President LiquidThread North America
  16. 16. Jury President Media #cristalfestival MAINARDO DE NARDIS CEO OMD Worldwide
  17. 17. Jury President Future is Now – Marketing Innovation #cristalfestival JEAN-BAPTISTE RUDELLE CEO & Co-founder Criteo
  18. 18. Jury President PR #cristalfestival MATT NEALE International President GolinHarris London
  19. 19. Jury President Print & Design #cristalfestival SERGIO GORDILHO Partner, Creative Director & Co-President Africa Agency, Brazil – DDB Group
  20. 20. Jury President Advertisers Grand Jury #cristalfestival PETE BLACKSHAW Global Head of Digital & Social Media Nestlé
  21. 21. AWARDS CEREMONIES #cristalfestival
  22. 22. 4 awards ceremonies â  Wednesday 11 December •  Media •  PR Thursday 12 December Brand Entertainment & Content Integrated Consumer Marketing Scriptwriting Contest #cristalfestival Friday 13 December Digital & Mobile Future is Now – Marketing Innovation Production Design Women Cristal 2013 â  •  •  •  Saturday 14 December Film, Radio, Press, Outdoor & Print Craft Grand Cristal of the Festival Outstanding Merit Award •  â  •  •  •  •  â  •  •  •  •  •  Advertisers Grand Cristal, Leadership Grand Cristal & Journalists Grand Cristal
  23. 23. 2013 KEY SPEAKERS #cristalfestival
  24. 24. UK in force Andrew CANTER CEO BCMA Tom BOWMAN Senior VP BBC Phil MACAULEY EU Managing Director Quantcast Laurence THOMSON Co-President & CCO McCann Alex NEWMAN Head of Mobile EMEA OMD International Mark WAUGH Global Managing Director Newcast
  25. 25. UK in force Mark BULLINGHAM Managing Director EMEA Fuse Sports & Entertainment Micheal OLAYE Head of Tech & Innovation Havas WW  Sean HEALY Global Communications Planning Director ZenithOptimedia Chantal RICKARDS Head of Programming & Brand Content EMEA MEC Fredda HURWITZ Global VP, Strategic Planning, Marketing & Communication Havas SE Belinda ROWE Managing Partner WW ZenithOptimedia
  26. 26. Europe & International Brent POER CEO LiquidThread North America  Ben SILVERMAN CEO Electus  Tom BOWMAN Senior VP BBC Advertising Doug SCOTT President OgilvyEntertainment Erin MCPHERSON VP - Head of Video Programming & Orginals Yahoo! Amy POWELL CEO Paramount Television Peter TORTORICI CEO Group M Entertainment WW Philippe LENTSCHENER CEO France McCann
  27. 27. Europe & International David FREEMAN Co-Head of Brand Coverage Creative Artists Agency  Thomas JAMET President Moxie  Robert KYNCL VP – Global Head of Content & BO Google Jean-Baptiste DANET Managing Director Dragon Rouge Group Jacques SEGUELA VP Havas Gilles BABINET President Captain Dash & EU Digital Champion Avi SAVAR Founding Partner Big Fuel Raphaël DE ANDREIS CEO Havas Media
  28. 28. SPECIAL JURIES #cristalfestival
  29. 29. 3 Special Juries â  Avertisers Grand Jury A jury gathering 80 international brands will be briefed on the prize lists by the Jury Presidents. The Jury will award the Advertisers Grand Cristal. â  Global Leadership Council For the first time in 2013, the Cristal Festival will gather leaders of the main networks and agencies. Among the campaigns awarded by the different juries, they will choose the campaign embodying great creative and strategic trends of the communications industry â  Journalists Grand Jury The most noticed and the most appreciated campaigns selected by Press professionals attending the Cristal Festival. #cristalfestival
  30. 30. PARTNERS #cristalfestival
  31. 31. Official & Associate Partners
  32. 32. Media Partners
  33. 33. Institutional Partners
  34. 34. 13th SUMMIT FOR MEDIA & ADERTISING 11/15 December 2013 Courchevel, France #cristalfestival

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