2. Digital Darwinism is the evolution of
consumer behavior when society and
technology evolve faster than some
companies’ ability to adapt.
“ “
---- Brian Solis Digital Analyst ----
CREDENTIAL QUOTES
O’range! Communication
3. Digital marketing is a broad term that refers to various
and different promotional techniques deployed to
reach customers via digital technologies.
O’range! Communication
CREDENTIAL WHAT IS
Digital Marketing
12. CREDENTIAL PROGAMMATIC BUYING
Make searching or click
Go To landing page
Transaction
Ads will appear facebook
and partner network
User
Calon Customer
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PROGRAMMATIC BUYING
13. CREDENTIAL EMAIL & CONTENT
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EMAIL BLAST & CONTENT PRODUCTION
14. CREDENTIAL MOBILE ADS
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MOBILE ADERTISING
SMS BROADCAST SMS TARGETED LBA INTERSTITIAL BANNER
APPLY NOW
15. CREDENTIAL EXLUSIVE PRODUCT
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adalah alternatif layanan
komunikasi terdepan untuk
mendapatkan & memproses potensial
buyer lebih cepat dan menarik.
“ “
17. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
SMS Broadcast
Bank Mandiri:
KPR Bunga ringan
dapatkan hadiah
langsung BMW 5. Minat,
klik link ini
htttp://bankmandiri.co.i
d/kodeunik. Kami akan
menghubungi anda.
Klik Link
±8 Detik, customer
dihubungi Klien
19. CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
1. Branded Phone Number;
2. Branded Landing Page;
3. Customize IVR (Interactive Voice Response);
4. Realtime reporting;
5. Token Status Notification;
6. Targeted Customer;
7. 5 number for Call Center or more.
THE FEATURES
29. O’range! Communication
CREDENTIAL STUDY CASE
Months of Each Acquisition Sources
CASE: PAY TV SUBSCRIBER - Country: Indonesia
Pada kasus ini First Media untuk mendapatkan konsumen dengan melakukan offline/event memerlukan cost
300.000/konsumen. Menggunakan Agency X dengan melakukan paid media digital, budget yang di gunakan untuk
mendapatkan konsumen sebesar 225.000/konsumen. Setelah menggunakan Jatis nilai akusisi dapat di tekan menjadi
kisaran 100.000/konsumen.
CPA(IDR)
75.000
0
300.000
225.000
150.000
Month 1 Month 2 Month 3
Jatis/O’range!
Agency X
Offline CPA
30. O’range! Communication
CREDENTIAL STUDY CASE
OLAP atau on line application merupakan campaign yang kita buat berdasarkan
basis dari on line register untuk mereka yang akan memiliki kartu kredit.
Platform yang digunakan melalui digital ads.
OLAP
Campaign
31. CREDENTIAL STUDY CASE
OLAP Campaign materials
Campaign online application (OLAP) memiliki target KPI 10.932 leads/ conversion.
Selama 4 bulan, campaign ini berhasil melebihi target yaitu 13.966 leads/ conversion.
O’range! Communication