Buzzstore is a marketing agency that specializes in word-of-mouth (WOM) and microinfluencer campaigns. They have a platform of over 60,000 members in Romania and Bulgaria, ranging from regular consumers to nano and microinfluencers. Buzzstore has completed over 200 projects for 70+ companies, involving over 12,000 members testing and sharing products. Their services help brands with objectives like awareness, trial, engagement, and sales through WOM campaigns, sampling boxes, reviews, and social media management.

1. LIKES TURNED
INTO SALES
SOCIAL ENGAGEMENT & REACH
YOUR WOM, MICROINFLUENCERS & MORE AGENCY

2. Launched in 2013 by two marketing enthousiasts with over 20 years
of advertising, communication, marketing and antrepreneur
background.
Experienced team, specialized in digital strategy, social media
communication, marketing, branding, sales, research, graphic design,
logistics, finance, international developement.
More than 60.000 active members on BUZZStore Romania and
Bulgaria platforms, from regular consumers to nano and micro
influencers, from 100 to 100.000 followers.
Over 200 completed projects for more than 70 companies in
Romania and Bulgaria, involving over 12.000 BUZZers.
BUZZ STORE
FIRST WOM & MICROINFLUENCER AGENCY IN ROMANIA
WOM • MICROINFLUENCERS • MORE

3. Somewhere in the clutter of paid influencers,
promoted posts and other sponsored content,
the magic happens! Consumers willingly share
their brand experiences with friends and colleagues -
and their stories have a real impact on the purchasing
decisions of others. At BUZZStore, we create and stimulate
this magic by bringing regular consumers (BUZZers)
around your brand in order to generate recommendations,
advocacy, loyal customers and sales.
OUR VISION
ONE STOP SHOP
ONLINE & OFFLINE COMMUNICATION AGENCY
WOM • MICROINFLUENCERS • MORE
WOM • MICROINFLUENCERS • MORE

4. OUR MISSION
CONNECT BRANDS WITH CONSUMERS
Help brands reach effectively and authentically their target groups via home and
out-of-home testing experiences, sampling and natural and effervescent BUZZ.
ONLINE AND OFFLINE BRAND ADVOCACY
Transform consumers into loyal brand advocates using the increased power of
social networks. When consumers talk to eachother, the brand conversations
happen naturally. At BUZZStore, We transform natural word-of-mouth into a
measurable channel.
TURN LIKES INTO SALES
Most effective sales forece is a friend's recommendation, while classic
advertising is loosing its' influence. BUZZers are an effective way to spread
information about a product or service in online and offline media and ultimately
drive sales.
WOM • MICROINFLUENCERS • MORE

5. WHAT WE STAND FOR
OUR CORE VALUES
AUTHENTIC
EMPATHY
CURIOUS
CREATIVE
INNOVATIVE
EFFECTIVE

6. 92%
TRUST RECOMMENDATIONS
FROM PEOPLE THEY KNOW
(NIELSEN)
98%
TRUST INFLUENCERS VS
ADVERTISING (FORBES)
76%
LIKELY TO BUY BASED ON
RECOMMENDATION (HARVARD)
2/3
CONSUMERS USE
AD BLOCKERS (E-MARKETER)
CHALLENGES FOR
TODAY MARKETERS

7. TEST - LIKE - SHARE
Turn likes into sales by
using the world’s most
credible media channel:
BRAND ADVOCATES
BUZZSTORE'S APPROACH:
WOM • MICROINFLUENCERS • MORE

8. WOM • MICROINFLUENCERS • MORE
INFECTIOUS CHATTER
WHAT’S HOT
WHAT’S ATTRACTIVE
WORTH TO SHARE
AUTHENTIC
BUZZ
/bʌz/ noun

9. WHO ARE
THE
BUZZERS?
+74.0000
REGULAR CONSUMERS
100-2000 FOLLOWERS
WOM • MICROINFLUENCERS • MORE
+2.000
NANO INFLUENCERS
2000 - 10000 FOLLOWERS
+250
MICRO INFLUENCERS
10000+ FOLLOWERS

10. DEMOGRAPHICS
74K
/
WOM • MICROINFLUENCERS • MORE
ACTIVE
MEMBERS
94% 6%
53% 44% 3%
19%
Under
25
years old
54%
25-35
years
old
21%
36-45
years
old
6%
Over
45
years old
31%
Under 2500 RON
40%
2500 - 4500 RON
15%
4501- 6500 RON
14%
Over 6500 RON

12. WHY IS
BUZZSTORE
UNIQUE
PRECISION SEGMENTATION
In-depth knowledge of platform members demographics
(age, education, family status, kids, pets, working area,
income, interests, brands usage & likes)
ONE STOP SHOP AGENCY
From online and offline advocacy to sampling, online stores
reviews generation, live shopping, marketing insights and
data analysis to mistery shopper and Social Media strategy -
a one of a kind mix of services.
POWERFUL PARTNERSHIPS
LOGISTIC PARTNER - ability to run large projects in a short
period of time due to our logistic hub that can assamble and
dispatch up to 500 boxes/day.
AI DRIVEN INFLUENCER PLATFORM - with inca-global.com
partnership we are able to plan, select and track the right
microinfluencers for your brand.
WOM • MICROINFLUENCERS • MORE

13. SERVICES TO MEET YOUR MARKETING OBJECTIVES
MARKETING
INSIGHTS
ENGAGEMENT
& SALES
TRIAL &
PENETRATION
AWARENESS &
REACH
Online
research
Mystery
BUZZer
BUZZBox WOM Campaigns
BUZZBlitz
MegaBUZZ
BUZZ Ambasador
BUZZDeals
BUZZNews
Community and SM
Strategy &
Management
BUZZ Academy
Live Shopping
BUZZReviews
WOM • MICROINFLUENCERS • MORE

14. YOUR ONE STOP SHOP ONLINEAND OFFLINE ENGAGEMENT AGENCY
HELP YOU KNOW BETTER YOUR MARKET
Through our platform, we run e-omnibus researches, customer satisfaction and mystery shopper
projects to test marketing strategies (product, packaging, communication) and asses retail partners
OBJECTIVE:
INSIGHTS
WOM • MICROINFLUENCERS • MORE

15. Wether it's one of the 2 mini researches we run for the WOM
projects (consumption habits and customer satisfaction) or
independent online based research based on your brief, our
research specialist is eager to select the right consumer sample
to help you find out more about your target audience or partners
ONLINE RESEARCH SERVICE
If you opperate a retail chain or make online deliveries with your
own salesforce, you know how important is the consumer
interaction with your employees. Our BUZZers receive free
shopping experiences in exchange of their honnest oppinions:
friendliness, location look and feel, professionalism, we assess
them all and provide you a comprehensive report.
MYSTERY BUZZER SERVICE
WOM • MICROINFLUENCERS • MORE

16. YOUR ONE STOP SHOP ONLINE AND OFFLINE ENGAGEMENT AGENCY
YOUR PRODUCTS IN THE HANDS OF NEW CONSUMERS
The most difficult part, while launching a new product or service, is to get a critical mass of people
to test it and then roll-out the buzz. Our BUZZers are curious and eager to test innos among the first
OBJECTIVE:
TRIAL
WOM • MICROINFLUENCERS • MORE

17. Every month we pack with care and creativity a discovery box
with 8-12 innovative beauty, home and personal care, food and
beverage products. This sampling service inlcudes exclusivity in
the category, media exposure on our SM instances, a printed
catalog and UGC. Service dedicated to all BUZZers, based on a fee.
Most active BUZZers pay only a modic price (logistics).
BUZZBOX SERVICE
When a product that needs BUZZ is to expensive to be offered
free of charge for home testing, BUZZers have the opportunity to
pay only a small amount of the product's price in exchange of
their advocacy activity: they can buy it with up to 70% discount
(eg: Vacuum cleaner, Espresso Machine, Smartphone/TV or
beauty services, etc) and review the products on e-shops or/
and social media.
BUZZDEALS SERVICE
WOM • MICROINFLUENCERS • MORE

18. YOUR ONE STOP SHOP ONLINE AND OFFLINE ENGAGEMENT AGENCY
MAKE YOUR BRAND THE TALK OF THE TOWN
Shorten the sales funnel path from awareness directly to advocacy in an authentic and effervesent
manner, via Social Media, Online blogs and face 2 face discussions with colleagues and friends.
OBJECTIVE:
AWARENESS
WOM • MICROINFLUENCERS • MORE

19. 1000+ BUZZers (consumers, nano and micros mix) that are not
paid test at home your products in exchange of their honnest
oppinion expressed in online and offline interractions. Based on
relevance filters, we select from our 60.000+ members the right
ones to test and share feedback and/or samples with their friends,
ensuring reach and frequency to add new shoppers to your brand.
WOM CAMPAIGN SERVICE
Everyone loves surprizes! Our BUZZers, even more! We choose
from our Microinfluencers (10.000+ followers) the ones that
could create natural WOM for your brand and we send them
creative PR kits. If they like your product they will naturally post
on Social Media stories, reels, or include them in the unboxing
videos from their blogs.Participants are not paid.
BUZZBLITZ SERVICE
WOM • MICROINFLUENCERS • MORE

20. YOUR ONE STOP SHOP ONLINE AND OFFLINE ENGAGEMENT AGENCY
CONVEY YOUR MESSAGE USING TRUSTED COMMUNICATORS
Classic advertising is rapidly being replaced by hundreds and thousands of mini media channels that
translate your brand message into their audiences language, in a creative and engaging manner.
OBJECTIVE:
REACH
WOM • MICROINFLUENCERS • MORE

21. During the years, we have witnessed many of our members growing
in terms of creativity, social media knowledge and community size.
We help our senior BUZZers create beautiful and effective content
for the brands they love, via our paid microinfluencer service.
Content is created based on brief and the materials are published
on their growing SM channels, based on a media plan, only with
client's or agency prior approval for the materials.
In order to better select the participants for a specific projects, we
conduct a thorough selection process using Artificial Intelligence
driven influencer platform INCA GLOBAL for reasearching the reach,
engagement and fan base veridicity of each Ambasador.
A detailed report with reach and engagement metrics is provided at
the end of the campaign, together with the content created during
the campaign, as for the brand to use it in the own SM channles
(standard licensing -12 months, worldwide).
BUZZ AMBASADOR SERVICE
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22. Over 1000 BUZZers take over the internet for a burst of
advocacy for your product or service. They all post in a defined
timeframe (a specific day or hour) a unique brand supplied
content (foto, text, video) on their social media accounts.
Content is supplied and controlled by the brand. Participants at
the MEGABUZZ event are taking part in a lucky draw with prizes.
MEGABUZZ SERVICE
As part of the community, BUZZers get to be informed on the
new launched products and services and receive special offers
(coupons, discounts) in their mailbox. We send your brand news
up to 50.000 consumers, with possiblitiy to segment upon
demographic and interest, with a free-of charge 2nd wave
Newsletter for the ones that have missed the first message.
BUZZNEWS SERVICE
WOM • MICROINFLUENCERS • MORE

23. YOUR ONE STOP SHOP ONLINE AND OFFLINE ENGAGEMENT AGENCY
STIMULATE CREATIVE AND MEANINGFUL BRAND INTERACTIONS
Engaging content doesn't just sell products or services, it also helps build brand awareness and
encourages customer loyalty. Customers who feel engaged are more likely to come back for more at
a later time. Engaging content is more likely to be shared and discussed.
OBJECTIVE:
ENGAGEMENT
WOM • MICROINFLUENCERS • MORE

24. We innitiate and stimulate brand conversations on your Social
Media channels with our Social Media and Community
Management specialists: from SM account creation, media
strategy, planning and implementing of weekly post calendars, we
use the latest SM Management trends to grow your brand visibility
and consumer engament in the online environment.
COMMUNITY AND SM STRATEGY SERVICE
Everyone can be an influencer in their micro-communities. Why
not turn your own employees or collaborators (Eg: sales reps)
into fervent advocates? We are growing your own
microinfluencer communities through e-learning, semninars or
live meetings to help them become better communicators for
your brands and engage them in communication projects.
BUZZ ACADEMY SERVICE
WOM • MICROINFLUENCERS • MORE

25. YOUR ONE STOP SHOP ONLINE AND OFFLINE ENGAGEMENT AGENCY
TURN LIKES INTO SALES
Today, why and how we shop is significantly impacted by regular consumers reviews, friends' and
influencers' recommendations, live online sessions and endorsements. Is your brand ready ?
OBJECTIVE:
SALES
WOM • MICROINFLUENCERS • MORE

26. With our technical parter streams.live, leading US service for live
streaming, we run live shopping sessions hosted by influencers or
your brand ambassadors (make-up artists, doctors, technicians,
etc) on several platforms simultaneously (web site, Facebook,
Instagram). Consumers get access to exclusive offers during the
liveshow.
LIVE SHOPPING SERVICE
Studies show that 93% of consumers believe that online reviews
help them to improve the accuracy of purchase decisions,
reduce the risk of loss and affect their shopping options. At
BUZZStore we stimulate reviews based on true product
purchase and testing. We stimulate BUZZers to create authentic
reviews on your website or partner e-shop, Google or Facebook.
BUZZ REVIEWS SERVICE
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27. BRIEF TO
UNDERSTAND YOUR
OBJECTIVES
SERVICES MIX &
COSTS PROPOSAL
IMPLEMENTATION
OF THE AGREED
PROGRAM
REPORTING &
DEBRIEF
HOW WE WORK
TO IMPROVE YOUR BRAND ENGAGEMENT WITH CONSUMERS
WOM • MICROINFLUENCERS • MORE
Email, online or offline
meetings enable us to
better understand your
product, your target
group and desired
results.
We select and submit to
you the right mix of
services and BUZZers to
meet your objectives in
the most cost effective
way.
Once agreed, we set in
motion our entire team
& knowledge to meet
the agreed KPIs and
keep you and our
BUZZers happy.
Aiming for improvement
is in our nature. All
reports contain
suggestions for even
better results in the next
potential projects.

28. MEASURING
RESULTS
WOM • MICROINFLUENCERS • MORE
TOOLS WE USE TO MONITOR
THE EFFECTIVENESS OF OUR PROJECTS
SOCIAL MEDIA REPORTING
TOOLS
MYBUZZ - OUR OWN
MONITORING
PLATFORM
FOR BUSINESS
ACCOUNTS

29. Social Media
Links
FACEBOOK
https://www.facebook.com/BUZZStoreRomania
https://www.facebook.com/BUZZStoreBulgaria
https://www.facebook.com/buzzbox.romania
INSTAGRAM
https://www.instagram.com/the_buzzstore_ro/
https://www.instagram.com/buzzbox.romania/
https://www.instagram.com/buzzstore_bg/
TIK TOK
https://www.tiktok.com/@buzzstore
LINKED IN
https://www.linkedin.com/company/buzzstore/
WOM • MICROINFLUENCERS • MORE

30. BOOK A
DISCOVERY
CALL
WITH OUR TEAM OF EXPERTS
GEORGIANA PAUNESCU
BUZZBox Manager
GABRIEL NEGULESCU
Executive Manager
MIHAELA HARALAMBIE
Client Services Manager
gabriel@buzzstore.ro
0040 - 731 926 480
mihaela@buzzstore.ro
0040-723 308 458
georgiana@buzzstore.ro
0040-761637 361
LILIANA PASAT
Special Projects Manager
liliana@buzzstore.ro
0040-744 429 136
ADELINA PASAT
Co-founder & Managing Partner
adelina@buzzstore.ro
0040 - 765 232 928