The world-over, marquee brands have seen their brand names turned to verbs. Xerox, Google, Godrej, etc have all seen their trademark brand names being used as verbs. View this visual recount of the "brand-verbing" phenomenon that has caught many a brand - and not entirely by design!

1. Iconic Brands Doubled-Up
as Verbs

2. Brands are distinct
identities that…
…Consumers relate to and
identify with.

3. Brand names are trademark terms
…that to a large extent shape
their identity

4. Consistent quality and consumer
delight helps build brand loyalty

5. Brand names that are unique stand-out in
a market flooded with “me-too” offerings.

6. There are instances where brand
names get replaced as verbs to
indicate a certain action. This
phenomenon is popularly
referred to as “Brand-verbing.”

7. Utility
Factors that lead to “Brand-Verbing”:

8. Mass Usage

9. Convenience

10. The Value Levers that lead to “Brand-Verbing”

11. Promise
How well does the brand benefit connect to the consumer

12. Strategy
The choice the Brand makes to drive adoption

13. Story
How does the brand communicate their key differentiators

14. Freshness
How well does the brand stay fresh and on top of trends

15. Experience
How well does the brand experience live up
to brand promise

16. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
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17. Thank You
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