A content management system (CMS) is a computer application that facilitates the creation, management, modification, distribution and archiving of content. It aids organizations in efficiently updating and managing content, maintaining control over content, increasing search engine rankings, and facilitating information search. Reasons for businesses to use a CMS include facilitating content management, improving online branding, leveraging external plugins, enhancing customer service, and optimizing for mobile. ICFAI Flexible Learning Programs are designed for working professionals to pursue management programs through a convenient and flexible online learning model with innovative curriculum and learning aids.