The document provides an overview of marketing management and the BBA in Marketing Management program offered by IIBMS. It discusses key concepts in marketing like the 4 P's of marketing, SWOT analysis, and different sales and distribution channels. It also highlights the importance of effective sales and distribution networks for generating sales and brand awareness. Finally, it provides contact information for the IIBMS institute and encourages students to learn more about their programs.

1. BBA In Marketing
Management
IIBMS

2. Introduction
•Marketing management involves developing and implementing strategic
marketing programs, processes, and activities that align with wider business
objectives, while utilizing customer insights, tracking metrics, and optimizing
internal processes to achieve success. In our Marketing Management Course
students will learn about planning, organizing, leading, and controlling.

3. Marketing :- ?
Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over.
Marketing is all about creating a pull, sales is all about push.
Marketing is all about managing the four P’s –
Product
Price
Place
Promotion

4. Strengths
Advantages
Capabilities
Resources
Weaknesses
Disadvantages
Limitations
Vulnerabilities
Opportunities
Chances
Benefits
Developments
Threats
External Effects
Obstacles
Risks

5. Importance of effective sales and distribution channels in marketing.
1. It ensures products reach customers and generates sales and brand awareness. The network has producers,
wholesalers, retailers, and consumers. It affects product prices. It includes middlemen such as wholesalers, retailers,
distributors, or the Internet.
2. It facilitates sales at a given price that generates profit for the company. Sales and distribution management plays a
key role in setting and meeting corporate sales and performance goals.
3. There are three major distribution channels and they are:
Direct distribution channels
Indirect distribution channels
Hybrid distribution channels
4. Content Marketing, Blogs, Podcast, Slide-sharing, Videos, Ratings and Reviews is effective marketing channels.

6. Why Choose IIBMS..?
IIBMS is one of the leading Management Institutes in the meadow of International Distance Learning
Education. Over a number of years we have been delivering quality output of well trained professionals to
almost all industries that proves over benchmark performance of IIBMS.
We all know knowledge is power but this power is of no use unless put to use. Practical application of
knowledge is wisdom. We strive to be on top of the competitive advantage of IIBMS i.e. wisdom:-
Fast Track Management Programs
2. Certification, Diploma, Graduation, Post-Graduation, Doctorate Level Professional Programs
3. Placement and Job Oriented Courses
4. Globally Flexible Studies
5. 100% Placement / Job Assistance & Global Job Opportunities
6. Students Reward Scheme
7. Future Plans

7. For More Details
Visit our website:
https://www.iibms.org/
Call us:
+91 9930620500
Mail us:
enquiry@iibms.net