Businesses constantly look for opportunities to grow their market-share. In order to achieve rapid market expansion, businesses explore markets outside their country of origin or outside existing market segments. This is done with the expectation that being the first to enter the market/segment will give the business an edge over competition. Commonly referred to as “First Mover Advantage”. Businesses expects to garner greater brand loyalty, high recall value and control over pricing owing to the “first mover” factor. Though it might seem intuitive, but is the first mover advantage guaranteed? Do all companies that make the first move succeed?

1. GROW MARKET
SHARE
of
THE HALF TRUTH
FIRST MOVER ADVANTAGE
Businesses constantly look for opportunities to grow their market-share. In
order to achieve rapid market expansion, businesses explore markets
outside their country of origin or outside existing market segments. This is
done with the expectation that being the first to enter the market/segment
will give the business an edge over competition. Commonly referred to as
"First Mover Advantage". There are plenty of examples of businesses that
have benefited from being the first mover.
SUCCESSFUL FIRST MOVERS
1994
FOUNDED
% OF PIE
44%
E-COMMERCE
REVENUE
$178B
1975
FOUNDED
% OF PIE
82%
DESKTOP OS
REVENUE
$110B
ADVANTAGES OF BEING A FIRST MOVER
ESTABLISH
BRAND LOYALTY
TECHNOLOGY
LEADERSHIP
SWITCHING
COST A BARRIER
BRANDS THAT WERE NOT FIRST MOVERS
Commercially launched in 2008,
Android has been an immense
success leaving behind the likes
of Symbian and other operating
systems that prevailed during
the time. As of May 2017, it has
over two billion monthly active
users.
2B Active Users 2B Active Users
Commercially launched in 2008,
Android has been an immense
success leaving behind the likes
of Symbian and other operating
systems that prevailed during
the time. As of May 2017, it has
over two billion monthly active
users.
Copyright © 2016 ICFAI E.D.G.E. All Rights Reserved.
SOURCES:
CNBC: https://www.cnbc.com/2018/01/03/amazon-grabbed-4-percent-of-all-us-retail-
sales-in-2017-new-study.html
TechCrunch: https://techcrunch.com/2016/02/01/gmail-now-has-more-than-1b-monthly-
active-users/
Wikipedia
Gmail is today the second widely
used email client in the world. With
over a billion monthly active users,
Gmail is widely popular and
accepted as a preferred email
option due to various factors
including free mailbox storage,
languages supported (71), etc.
1B Active Users