There are many who would swear by the oft-used saying “What’s in a Name?” The marketing world, however, begs to differ. In choosing a name, brand owners take into account the target audience, the novelty and snob appeal the name can pack in, uniqueness, etc. There have been instances where brands that have not done adequate homework have found themselves mired in controversy or have ended up hurting the cultural sentiments in a local market, besides infringing on trademark terms, etc. Learn more about this in this infographic.
