Maintaining a large website requires significant IT time owing to content updates and related activities. A simple but efficient alternative to manually updating content is the deployment of a Content Management System (CMS). A CMS is a computer application that assists in the creation, management, modification, distribution and archiving of content.

1. The Need for
CMS is a web program that allows users to create,
modify and maintain content from a single interface.
Content Management
Systems
WHY IS CONTENT MANAGEMENT IMPORTANT?
Well-managed content allows everyone to have access to important information, wherever they
are - even via mobile. Mobile access to marketing content yields better pipeline management
results. Organisations with mobile sales access to marketing content see 24% more Marketing
Qualified Leads (MQLs) accepted by sales, and experience 29% better lead conversion results.
65%
You install the software on your web host's server, then
use your browser to log into your website and use the
software to manage the content.
Those with more advanced knowledge of HTML, CSS,
PHP, MySQL, etc., can get even more use out of CMS.
OF WEBSITES DO
NOT USE A CMS
SYSTEM
High Quality Content
Live Pitch Presentation
Speed of Response
83%
79%
58%
ADVANTAGES OF CMS FOR WEBSITE
ENGAGE VISITORS
WITH RELEVANT
CONTENT
ENGAGE VISITORS
ACROSS MULTIPLE
WEB CHANNELS
DRIVES RICH MEDIA
INTELLIGENTLY
DELIVERS TO
MOBILE
TAKES YOUR BRAND
GLOBAL WHILE
SUPPORTING LOCAL
ORCHESTRATES
COLLABORATION
ACROSS TEAMS
EASILY CONNECTS
TO THE ENTERPRISE
Copyright © 2016 ICFAI E.D.G.E. All Rights Reserved.
SOURCES:
SDL
GoModus
W3Techs