3. 92.9% enjoy watching the music video to an artist’s
song, which suggests the video does play a key role in
the influence of a song. As many respondents do watch
the videos, it shows the importance of the video with the
song, as although someone may like the song
initially, they may be swayed by the material in the video
later.
Pop is by far the most popular genre within our
recipients, with nearly 6 times more votes for this genre
than RnB.
Indie, Rock and Dance were equivalent in
4.
5. The artist being on the video seems to have an impact
on the respondents, with 92.9% wanting the artist to be
feature in their video.
The respondents would also like a story to unfold
throughout the video- a narrative video.
71.4% enjoy humour in a video, and 39.3% like action
sequences
Many people also like seeing dancing in a video, which
happens in many mainstream pop videos in the charts
(the most popular genre in our respondents.)
6.
7. From the results, colour seems to have a varied impact
on people, with en equal amount of respondents being
put off by either black an white videos, or black and
white with a single highlighting colour.
46.4% are not put off at all by colour.
Multiple locations are widely desired, with the large
majority preferring this to just a single location.
64.3% believe a video can detract from the song
8.
9. The largest reason for a video detracting from the
song, is too much diegetic sound.
The use of the original artist seems important too, with
this being a close second factor, along with the length of
the video also putting people off the song.
57.1% of respondents were led to buy the song after
watching the video, which, surprisingly isn’t a great
amount due to the fact that is one purpose of music
videos.
10. Pop most popular genre
Artist preferred to be on video
Narrative video popular
Various settings desired
Not unnecessarily longer than song
Not too much diegetic sound
