I conducted a survey using a sample population to discover aspects of a music video which are admired and which are not so admired. I will analyse the results and use my analysis as a base for planning my music video.
2. A large percentage of 92% like to
watch music videos which is a
large majority of the sample
population.
3. As little as 3.6% of the sample population would
say that folk music is their favourite.
The reason I am pointing this out is because the
genre ‘folk’ is our choice of genre we have chosen
to focus on.
This is not necessarily due to folk
music being disliked; it may be
because consumers in the 21st
century are not as aware of folk
music, as consumers were in the
20th century. – It contrasts with
commercial styles-
4. A significant percentage of
the sample population like
to see the artist appear in
the video.
This suggests to me that
they may like to see the
artist lip synching- this is a
very common convention of
a music video
5. The majority of people like to feel
a sense of narrative as suggested
by 85% of the sample population.
Folk music tends to
compliment a narrative
theme. Folk music tends
Humour may not necessarily
to engage people with the
compliment our choice of song.
lyrics as well as the
However folk music generally
‘catchy’ upbeat melody
sets a light-hearted atmosphere-
the genre ‘folk was originally
produced and consumed by the
lower class
6. Action sequences tend to
submit a movie-based
quality film rather than a
music video
However , there is a
difference between
action sequence and a
fast paced music video-
folk music can endorse
a fast paced music
video
7. Though a large percentage like to see
dancing in a music video, this goes hand
in hand with the genre of music favoured
by the majority of the sample population-
pop music- Pop music tends to have some
sort of dance collaborating with the beat
of the song as they tend to be uplifting
and memorable.
Though this is a large percentage, it may
not be fully applicable to a folk
song, despite folk mostly being upbeat.
8. These results show no
significant answer
Due to folk music originally
being produced the lower
classes, low quality shots
would compliment the
traditional feature of the
genre- black and white would
reiterate the quality of old
music videos
9. The majority of the sample population prefer
multiple location to feature in music videos. This
The theme of does not necessarily have to be complicated. Single
my chosen song locations reflect well on old music videos when
requires technology was still developing significantly.
multiple
locations
Due to the fact that folk music is not as
admired as other genres, I am keeping
the video simple and traditional. A
complex video would not complement
the genre folk.
10. Reinforces the idea that
the sample population
Diegetic sound is unnecessary in like the artist to appear
terms of the promotion of the song. in the video- as
People don’t think it has any suggested on question 3-
relevance in the video
Complex music videos
depict the music video as Some people compliment a
the important aspect video rather than the song
rather than the song. itself
11. 42.9% seem to suggest Not a significant
that they would not difference between the
make a purchase two percentages;
because of the video however, it does have
which implies that the some effect as a
song is what ultimately marketing device for
leads them to make a 57.1% to vote ‘yes’
purchase
12. Conclusion
In conclusion, a simple music video which can relate to the narrative suggested in the
lyrics is appreciated by the sample population.
The artist is expected to appear in a music video. They are a product in themselves- if
consumers like other material artists have produced then seeing them in a music video
could lead them to assume that the song will be worth purchasing. (In our music video we
will not be using the artist, however we will use an actor pretending to be an artist)
A key aspect we need to think about is filming on multiple locations with 78.6% favouring
multiple locations to feature in a music video.
The sample population seem to be put off by certain colour edits with 46.4% answering
that they would not be put off by any colouring edits the rest of the answers divided by
colouring edits which put them off.
To summarise, when planning the responses to the survey questions will need to
be taken into consideration as well as the conventions of a music video specific
to the genre folk.
