Audience research

1. The Fray Target Audience

2. What is your gender?
Out of the responses we got
back, most of the fray target
audience is female. Females
are more known to like bands
who are emotional through
music. In contrast to males
who usually like more rock
bands.

3. How old are you?
All of the people who
responded to our survey are
in the 13-18 age category.
This shows us that The
Fray’s target audience are
teenagers/ young adults.
This shows that we need to
target our music video at
teenagers/ young adults.

4. What are your interests?
The responses to this
question shows that The Fray
fans all have similar interests,
listening to music and
watching TV and films were
the most people answers.
This shows us that the fray
fans all have similar interests.
As the other answer options
were not as popular.

5. Have you seen the Fray live?
90% of the people who
answered this survey have
not seen The Fray live. This
shows us that while a lot of
people who answered our
survey like to listen to The
Fray’s music they don’t
have any intention to see
them live.

6. What is your favourite song?
Never Say Never and How to
save a life were the most popular
answers to this question. As a
group we have decided to do a
music video for Never Say never.
The popularity of this song shows
us that this is a good idea.

7. Why is it your favourite song?
From the responses to this
question, it is clear that
people like The Fray songs
because they are
emotional, have good lyrics
and are catchy. People also
like The Fray songs because
they can relate to the lyrics.

8. What do you like about the Fray’s
music videos?
The most popular answer to this
question is that a music video that
makes you emotional is the the
thing that people like best about
The Fray music videos. Narrative is
the second highest answer, this is
good because both emotion and
narrative feature in the music video.
Connection to the band had no
responses, this is good because we
don’t feature this.