Kelsey Hyde provided feedback on a website. The background sunset image used throughout the website and in the music video helped link different elements together visually. Comments noted that the repeated paper wolves on each page tied into the corporate identity branding. The website received positive comments for including a variety of pages with information, images, and links to social media and merchandise. Some criticisms were that images of the actual band should be replaced with images from the music video and album art to maintain visual consistency.

1. Kelsey Hyde
Feedback for the website

2. Comments on the use of images
 The background
image of the
sunset links not
only with the
digipak (the
sides
highlighted), but
also the music
video, where
the idea of the
night-fall and
werewolf idea
links in.

4. Repetition of Paper wolves
 Some comments focused on the use of the paper
wolves on each page, and how this linked to the
corporate identity.
 The wolves are also featured on every heading, as
seen below.

5. Additional comments
 A good range of pages with different information and
images.
 A good range of contact information and links to social
networking sites on every page.
 Some people liked the inclusion of merchandise and
the option to buy it.
 A good use of soundcloud which allows instant
access to the band’s tracks.
 Good interactivity, tour information and ability to buy
tickets.
 Professional photographs and images that link back
to the video.

6. Criticisms
 There are images of the actual band on the website,
and some comments suggested we should replace
these with images of the artist in the music video and
on the digipak.
 Jess and I have considered this, and as a result,
decided to change the images.