3. CD: Nine Inch Nails
DIGIPAK
Aesthetics: The whole of the pack was illustrated
with washout images of flowers and buds, which share
the same palette of colour and schemes of patterns
throughout, mainly reds, oranges and yellows.
Customer: The genre of music is heavy metal, so the
customers are people who listen to and enjoy this type
of music
Ergonomics: One of the main issues with this
digipak is the fact the band do not advertise or focus on
their name, and so this in not a main feature on the
display. The logo (shown above) is barely visible
through an overlapping technique, which means the
digipak is not entirely user friendly.
4. Nine Inch Nails
Logo illustrated on
both CD’s in the
Digipak in
replacement of the
name. Inverted
colours of the logo
on each of the CDs
due to background
colours used.
5. The cover of the
digipak has block
colours and patterns.
There is no title
displaying the name
of the band, or even
the compilation of
song’s names. There
is a small image, of a
clip of the logo for
Nine inch nails. This
may be to appeal to
already fans of the
band, in an ‘elite’
group. However, the
design is not user
friendly.
The name of the
band displayed on
the side only.
6. Environmental issues: The use of digipak means
the materials used are environmentally friendly. The
pack is made from a thick and strong card, with no
plastic used in the product at all. This means it is easier
to recycle, however, one of the main problems of this is
the durability of the pack.
As I noticed, the pack was visibly worn and ripped in
some places. This raises the issue of the practicality of
the product and how long it would last for.
Size: There may be problems with the storage of the
digipak, as the size of it is not the same as the
conventional jewel pack, which fits in many
accommodating storage products, such as CD racks
and shelves.
Function: The storage of the CDs was easy to display
and functioned well in keeping them separate and
distinct.
Materials and manufacturing: Tough card, no
plastic.
7. Wear and tear
on the
product
means it may
not last as
long as the
jewel pack
may
Rips in the
card
questions the
products
durability and
the
practicality of
the digipak
packaging.
8.
9. DVD: The Office
DIGIPAK
Aesthetics: The advertising on the covers of the
digipak are kept to a minimal. The cover is not
particularly eye-catching with colour or images, and the
palette of colours used is mainly a black and white
theme.
Customer: Adults, possibly male. The certificate
states the content is only suitable for persons of 15
years and over, with some mild and strong language,
frequent moderate references to sex/ nudity and drug
references.
Ergonomics: The digipak was easy and efficient in
use, with a protective cover to minimise damage to the
case.
Environmental issues: As the cover was made from
hard card paper, the outer packaging was completely
recyclable and reusable, although the inner contained
10.
11. Size: One of the main issues about the size is,
although it had the average proportions as a normal
DVD, the digipak card and layout of the package meant
it was slightly bigger than a jewel pack DVD case, and
therefore problematic when it comes to storage.
Function: Effective function of storing the three DVD’s
separately, that a jewel pack may not have done so
well.
Materials and manufacturing: Tough card that
seems durable, however not so much as plastic.
Social/ moral issues: certificate 15, contains
violence etc.
12.
13. CD: Nirvana
JEWEL PACK
Aesthetics: The front cover features on the most iconic
images and is instantly recognisable to the band. The band’s
name is also featured in the bottom left corner.
Customer: Customers are likely to be people who have
nought the band’s work before. Probably an adult audience,
possibly male.
Ergonomics: The jewel pack is easy and simple to use.
Environmental issues: As the packaging is made from
plastic, the product is not entirely environmentally friendly, as it
may be difficult to recycle and reuse the material.
Size: The size of the jewel pack makes it easy to store which
is advantageous.
14.
15. Function: storage of a jewel pack
is the easiest of the two products
(digipak and jewel pack) and is the
packaging is therefore good at the
function.
Materials and
manufacturing: Recycling is
more of an issue for the jewel pack
over the digipak, due to the
materials it is made of. The plastic is
more difficult to recycle, although
the manufacturing cost is less due
to easy access of plastic.
Social/ moral issues: None
16.
17.
18. CD: Brit Awards 2012
DIGIPAK
Aesthetics: The colours used are symbolic of the flag of
Great Britain, with this colour theme running throughout the
product.
Customer: Customers are likely to be people who may have
watch the Brit Awards and wanting to keep a copy for
memorable reasons.
Ergonomics: The digipak has a vast amount of display case
as shown.
Environmental issues: As the packaging is made from
card, the product is environmentally friendly, with easy to
recycle material.
Size: The size of the product may make it difficult to store –
not being average CD size.
