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Analytics HubSpot May2009


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Internet Marketing Workshop HubSpot Worcester 2009

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Analytics HubSpot May2009

  1. 1. Marketing Analytics
  2. 2. Making Better Marketing Decisions Analytics • Understand the effects of all your marketing activities so you can optimize your efforts and allocate your time and money towards the programs that generate the most leads and sales for your business
  3. 3. Where Are Visitors & Leads Coming From? • What Keywords? • Links/Other Websites? • Marketing Activities/Campaigns
  4. 4. What Forms Convert Visitors to Leads the Best?
  5. 5. What Marketing Activities Generate the Most Leads?
  6. 6. Which Leads Turn into Customers? • What Does Your Marketing and Sales Funnel Look Like?
  7. 7. Make Better More Timely Sales Calls to the Best Leads w/ Leads and Lead Grade
  8. 8. Track How Your Leads Interact with Your Site • Track the full path of all of your leads through your web site • Automatically develop more intelligence around each lead (number of visits, time on site, pages visited, comments written on blog, documents downloaded, information submitted via web forms created) • Increase close rate through improved lead quality
  9. 9. Eating our Own Cooking • HubSpot has been Marketing itself Only 2 Years • The founders did it for the first 9 months.
  10. 10. Effort = Results • Active Inbound Marketers ≈ 6 hrs/week
  11. 11. Thank You! Learn more about inbound marketing: Follow HubSpot: