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A ton of money is poured into content creation each year, but nobody knows if its actually working. In this presentation, we looked at how to calculate content ROI, what other factors you need to consider and how to boost the overall return on your content marketing. .
http://www.uberflip.com/
http://hubspot.com/
http://marketo.com/
http://kapost.com/
Hope this helps! If not, feel free to reach out! twitter.com/hanaabaza
Makes it easier to iterate based on what's working if you have control over the system :)
Hope this helps!
Hana