You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.

1. Using Marketing Analytic s to Make
The Right Decisions

2. Website Performance: What to
Track

3. Visitors will be coming to your sites from
different media.

4. Website analytic will not only
help you see which channel are
building traffic I.e sales, but will
also provide a large amount of
valuable data like conversion
rate, lifetime customer value,
and cost per acquisition.

5. Sales: What worked?

6. Try focusing on actual sales and conversion on your sites. Track
your customers of how they entered your website and converted
into sales

7. Did a click from
Ad Google or link
from facebook or
discount coupons
brought your
customers?

8. Find out all the relevant data and you will see
from which channels you are getting more
traffic.

9. Offline and Online Metrics: Consider
Them Together

10. If your marketing
strategy includes both
online and offline
marketing, it is
important to ensure
that the data record
does not get
interrupted in-between.

12. If you advertise in a local newspaper with discount
coupon codes on it, it is important that you keep
records of these channels so that you can later
combine both the online and the offline records
to get a holistic picture of how well your
marketing efforts are creating conversions on
your online store.

13. Vanity Metrics: What to Avoid

14. There are lots of
metrics that do not
add any
meaningful to
bottom line easy
availability of these
metrics makes it
very easy to get
distracted by them.
These metrics are
called Vanity
Metrics

15. Social Media: Keeping a Bird’s Eye
View

16. If there are any social media networks, like
Facebook or Twitter, that you use to market your
online store, it is important you use marketing
analytics tools to keep a bird’s eye view of your
performance there.

17. You need not pay attention to every single like and
share, but it is important to know where your
audience is coming from whether the network is
leading to website visitors and especially buyers,
the demographic breakdown of customers who
found your website through social media, etc.

18. Thank you!!!
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