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How to Leverage Video
Marketing for Real Estate
How to make & use videos that will
leave your competition in the dust!
Pre...
What you will learn...
• The “Secret Sauce” of real estate videos
• Killer tips when shooting Smartphone videos
• Professi...
Video Can be Huge Opportunity
The “Awesome Sauce” Recipe
…For Making Great Real Estate Video

Raj Qsar:
Owner-Broker,
The Boutique RE Group
Nobody Knows the Neighborhood Better Than You

Use Locations
around town
Lifestyle is Important Too

Have an idea/story for your video
The Ultimate Ingredient Is…

YOU!!!!
Shooting Video With a Smartphone

Tips:

●
●

Use a Tripod & Glif
Always record horizontally
Shooting Video With a Smartphone
● Use a Microphone
Shooting Video With a Smartphone
● Video apps

iMovie

Animoto
Top Tips for Professional Video on a Budget

• Wedding Videographers
• Shoot stock videos for multi-use
• Royalty-Free Mus...
Royalty Free Music Sources
Right Place, Right Time Marketing
YOUR AD WRAPPED AROUND LISTINGS
QUESTION IS CAPTURED & SENT TO AGENT

REAL Trends confirmed that Homes.com is the “clear front runner in quality”
above al...
Local Ad Examples
Right Place, Right Time Marketing
Add in 4 simple steps

Raj Qsar’s Homes.com Free Agent Profile
Go to the MyHomes App
Click the tab for Social Networks
Establish the YouTube link in the video section
Go to the Ad Builder in the MyHomes App
Pricing Like Facebook & Google
Target Local Buyers and Sellers In
Your Market On Desktop and Mobile!

Bundle & Save!
$

Win

$

$1,000

$

a Day!
$
$
$ $ $ $ $ $ $$ $
$
$
$Ask$ Us HOW!
$
$$ $ $ $
$ $
$ $$
$
$
$
$

$

$

$

$

$

$

$

$

$...
WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
...
Local Ads

Text 'HGTV' to 47368 to Enter!
Connect With Me
JoeSesso.com
/joesesso.edutainer
/joesesso
Joseph.sesso@homes.com

(561) 981-5966
How to Leverage Video- Marketing for Real Estate
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How to Leverage Video- Marketing for Real Estate

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Are you looking for a better way to advertise your business? Video is today's highest interacted type of content and real estate professionals have a great opportunity to use it to promote their business. Whether it's listing videos or to highlight a community, videos are the best way to get attention from today's tech savvy consumer. Check out Joe Sesso's best strategies on leveraging video content to improve your business in 2014!

Published in: Real Estate, Business
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How to Leverage Video- Marketing for Real Estate

  1. 1. How to Leverage Video Marketing for Real Estate How to make & use videos that will leave your competition in the dust! Presented by: Joe Sesso, National Speaker Twitter: @joesesso Facebook.com/joesesso.edutainer
  2. 2. What you will learn... • The “Secret Sauce” of real estate videos • Killer tips when shooting Smartphone videos • Professional videos on a small budget • Where to find Royalty Free Music • Putting your videos to work in ads, social, etc.
  3. 3. Video Can be Huge Opportunity
  4. 4. The “Awesome Sauce” Recipe …For Making Great Real Estate Video Raj Qsar: Owner-Broker, The Boutique RE Group
  5. 5. Nobody Knows the Neighborhood Better Than You Use Locations around town
  6. 6. Lifestyle is Important Too Have an idea/story for your video
  7. 7. The Ultimate Ingredient Is… YOU!!!!
  8. 8. Shooting Video With a Smartphone Tips: ● ● Use a Tripod & Glif Always record horizontally
  9. 9. Shooting Video With a Smartphone ● Use a Microphone
  10. 10. Shooting Video With a Smartphone ● Video apps iMovie Animoto
  11. 11. Top Tips for Professional Video on a Budget • Wedding Videographers • Shoot stock videos for multi-use • Royalty-Free Music
  12. 12. Royalty Free Music Sources
  13. 13. Right Place, Right Time Marketing
  14. 14. YOUR AD WRAPPED AROUND LISTINGS
  15. 15. QUESTION IS CAPTURED & SENT TO AGENT REAL Trends confirmed that Homes.com is the “clear front runner in quality” above all national real estate sites!
  16. 16. Local Ad Examples
  17. 17. Right Place, Right Time Marketing
  18. 18. Add in 4 simple steps Raj Qsar’s Homes.com Free Agent Profile
  19. 19. Go to the MyHomes App
  20. 20. Click the tab for Social Networks
  21. 21. Establish the YouTube link in the video section
  22. 22. Go to the Ad Builder in the MyHomes App
  23. 23. Pricing Like Facebook & Google
  24. 24. Target Local Buyers and Sellers In Your Market On Desktop and Mobile! Bundle & Save!
  25. 25. $ Win $ $1,000 $ a Day! $ $ $ $ $ $ $ $ $$ $ $ $ $Ask$ Us HOW! $ $$ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  26. 26. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  27. 27. Local Ads Text 'HGTV' to 47368 to Enter!
  28. 28. Connect With Me JoeSesso.com /joesesso.edutainer /joesesso Joseph.sesso@homes.com (561) 981-5966

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