Get Local: Extreme Local SEO Tactics

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Local SEO talk by Andre Marcelo-Tanner at Search Engine Marketing Conference 2009. October 2, 2009 InterCon Hotel Manila, Makati City, Philippines

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  • GOOD MORNING I'D LIKE TO START OFF 2 RESTAURANTS IN ALABANG, ABE'S AND MARCS ONE DOES LOCAL SEO LISTEN AND ILL ASK YOU AFTER AND YOU TELL ME WHAT THE HECK IS LOCAL SEO? THESE 5 POINTS
  • WHAT IS LOCAL SEO? SEARCHED FOR POULTRY IN MANDALUYONG THAT IS A LOCAL SEARCH
  • HERE'S LOCAL SEARCH RESULTS FOR THE INTERCON MANILA #3 SEE THE BUSINESS NAME ETC IT THINKS IM IN MANDALUYONG GEO CODING IS WRONG
  • QUICK PLUG OPEN STREET MAP IS THE WIKIPEDIA OF ONLINE MAPS IMO BEST MAP OF THE PHILIPPINES
  • GOOGLE IS GOING LOCAL THEY WANT YOU TO FIND WHAT YOU ARE LOOKING FOR
  • MORE AND MORE PEOPLE ARE USING LOCAL SEARCH SEARCH ENGINES ARE BECOMING BETTER WHY USE YELLOW PAGES?
  • ONLINE AD SPENDING IS INCREASING, HIGH ROI, HIGH CTR, TARGETTED FACE BOOK IS USING IT, NOT SO EFFECTIVE LOCAL ADWORDS MUCH MORE EFFECTIVE
  • BE FIRST GET IN NOW! WHY WAIT? SOMEONE ELSE WILL DO IT IF YOU DONT
  • ITS FREE ITS NOT HARD TO DO IF YOU CAN DO FACEBOOK, IF YOU CAN DO TWITTER, HOW HARD IS TO SUBMIT DIRECTORY LISTINGS? GET IN NOW
  • LETS LOOK AT SOME EXAMPLES TO SEE HOW LOCAL SEO WORKS RESTAURANTS IN TAGUIG NOTICE RESTAURANTS IN THE NAME ABE'S RESTAURANT
  • JAPANESE RESTAURANTS IT THINKS IM MANDALUYONG KEYWORD IN NAME RESULTS CLOSEST TO MANDALUYONG CENTER
  • NOW HOW TO DO LOCAL SEO, YOU MIGHT WANT TO WRITE THIS DOWN ADDRESS FORMAT HCARD AND MICROFORMATS
  • USE KEYWORDS IN BUSINESS LISTINGS MAKES IT RELEVANT EASIER TO FIND
  • LIST EVERYWHERE MAJOR GENERAL IYP DIRECTORIES MINOR VERTICAL, CATEGORY SPECIFIC SITES THE MORE THE BETTER IGNORE THE SPAM SITES
  • HERE'S A BLOG POST ABOUT SONYA'S GARDEN, IT MENTIONS THE BUSINESS INFORMATION FORUM POSTS FACEBOOK TWITTER RELATED WEBSITES
  • GET REVIEWED DONT FAKE IT PEOPLE ARE SMART, ATLEAST MOST ARE NEGATIVE REVIEWS MAKE IT REAL
  • GO TO GOOGLE MAPS MY MAPS LOCATE SAVE THE POINT MAKE IT PUBLIC
  • UPLOAD PICTURES PANORAMIO TAKE PG13 VIDEO UPLOAD TO YOU TUBE PUT YOUR BUSINESS INFO ON ALL
  • EXTREME BEWARE ITS FUN!
  • LEGALLY CHANGE YOUR BUSINESS NAME A LOT OF BUSINESS NAMES DONT HAVE KEYWORDS
  • OLD YELLOW PAGE STRATEGY DIRECTORIES LIST ALPHABETICALLY EXAMPLES: AAP – AUTOMOBILE ASSOCIATION OF THE PHILIPPINES
  • GET AN ADDRESS NEAR THE CITY CENTER PO BOX RENT A MAILBOX NOT SO IMPORTANT AS BEFORE BASICALLY GOOGLE TRIES TO LIST BUSINESSES NEAR TO YOUR CITY OR WHERE YOU SEARCH MAY CHANGE TO RELY ON OTHER FACTORS
  • HERE'S A FUN ONE IF YOU HAVE A FRIEND IN GOVERNMENT GET YOUR STREET RENAMED
  • SETUP A REVIEW COMPUTER AT YOUR BUSINESS OFFER A BIT OF INCENTIVE DONT BUY THE REVIEWS!
  • SO WHATS IN STORE FOR THE FUTURE? SEARCH ENGINES ARE JUST GOING TO GET BETTER THEY WANT YOU TO FIND WHAT YOU ARE LOOKING FOR
  • RICH SNIPPETS GOOGLE WANTS BUSINESSES AND WEBSITES TO TELL THEM THE IMPORTANT INFORMATION MICROFORMATS, RDFA DISPLAY MORE RELEVANT INFORMATION
  • GEO CONTENT FACE BOOK TWITTER GEO TAGS GOOGLE MAPS / PAGES
  • RECENTLY LAUNCHED GOOGLE PAGES A BIT OF CONTROVERSY GOOGLE BUSINESS PROFILE PAGES NOT CRAWLED, BUT CAN BE INDEXED
  • SO ARE YOU LOCAL WE ALL ARE IN SOME WAY, OUR NEIGHBORHOOD, OUR PEERS, OUR INDUSTRY PLEASE KEEP DONATING TO RED CROSS
  • BACK TO MY QUESTION ABE'S AND MARC RESTAURANT COME UP AND TELL ME, TELL ME WHY?
  • Get Local: Extreme Local SEO Tactics

    1. 1. Get Local: Extreme Local SEO Tactics Andre Marcelo-Tanner Enthropia, Inc. http://www.enthropia.com.ph/ <ul><li>Local SEO?
    2. 2. What can Local SEO do for my business?
    3. 3. How can I take advantage of Local SEO?
    4. 4. What do you mean by Extreme?
    5. 5. Where is Local SEO going? </li></ul>
    6. 9. Traditional VS LOCAL SEO Websites BUSINESSES Inbound links CITATIONS Content Relevance LOCATION PROMINENCE Anchor Text BUSINESS NAME / ADDRESS Keywords KEYWORDS
    7. 10. What about ME? <ul><li>Google is going LOCAL </li></ul>
    8. 11. What about YOU? <ul><li>Local Search Increasing </li></ul>40% OF ALL SEARCHES HAVE LOCAL INTENT
    9. 12. What about My Business? <ul><li>More Local Online Ad Spending </li></ul>
    10. 13. Why Bother? <ul><li>The Early Bird Gets The Worm </li></ul>
    11. 14. IT'S FREE <ul><li>FREE DIRECTORIES!
    12. 15. FREE LISTINGS!!
    13. 16. FREE LEADS!!! </li></ul>
    14. 19. General Local SEO Tips <ul><li>Use the standard address format Google uses for listings.
    15. 20. Use hCard Microformat.
    16. 21. hReview, hEvent - microformats.org </li></ul>
    17. 22. CIBO (CIBO, INCORPORATED) 1/L Power Plant Mall Rockwell Drive Corner Estrella Street Rockwell Center Makati Metro Manila Phone: +63(2)8952921 Primary Category: Restaurants CIBO Italian Restaurant (CIBO, INCORPORATED) 1/L Power Plant Mall Rockwell Drive Corner Estrella Street Rockwell Center Makati Metro Manila Phone: +63(2)8952921 Primary Category: Restaurants, Italian General Local SEO Tips <ul><li>Use Keywords in your business listing. </li></ul>
    18. 23. General Local SEO Tips <ul><li>List in every major and minor directory. </li></ul>and more!
    19. 24. General Local SEO Tips <ul><li>Get CITATIONS from local blogs, websites. </li></ul>
    20. 25. General Local SEO Tips <ul><li>Get REAL reviews from review sites, blogs. </li></ul>
    21. 26. General Local SEO Tips <ul><li>Create a Google Map for your business. </li></ul>
    22. 27. General Local SEO Tips <ul><li>Upload Pictures to Panoramio.
    23. 28. Upload a Video to YouTube. </li></ul>
    24. 29. Local SEO Tips for your Website <ul><li>Include City / Keyword Variations in Title Tag
    25. 30. Use keyword rich content to describe your other services and locations.
    26. 31. List your address in the footer of all your pages.
    27. 32. Include Map, Images, Videos.
    28. 33. Do traditional SEO
    29. 34. Get a .COM.PH, or host locally. </li></ul>
    30. 36. Extreme Local SEO <ul><li>Change your actual business name to include keywords </li></ul>
    31. 37. Extreme Local SEO <ul><li>Change your business name so the first letter is higher alphabetically </li></ul>
    32. 38. Extreme Local SEO <ul><li>Get an address near the city center </li></ul>
    33. 39. Extreme Local SEO <ul><li>Have your street renamed to include a keyword. </li></ul>
    34. 40. Extreme Local SEO <ul><li>Setup a computer at your business where customers can rate your business online. </li></ul>
    35. 41. Local: The Final Frontier <ul><li>Local Search Improvements </li></ul>
    36. 42. Local: The Final Frontier <ul><li>Richsnippets – Microformats, RDFa </li></ul>
    37. 43. Local: The Final Frontier <ul><li>Geo Content / Geo Tags </li></ul>
    38. 44. Local: The Final Frontier <ul><li>Google Pages </li></ul>
    39. 45. Are you Local? Please Donate
    40. 46. ANDRE.COM.PH Andre Marcelo-Tanner Enthropia Inc. LOCAL SEO

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