Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to swear a little bit.
3. HOW SEO WORKS (2000 VERSION)
1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words
2: Buy some links
3: ????
4: Profit!!!1!
4. HOW SEO WORKS (2004 VERSION)
1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words
2: Buy lots of links
3: ????
4: Profit!1!!1!
5. HOW SEO WORKS (2008 VERSION)
1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words
2: Buy a shit-load of links
3: ????
4: Profit!!!1!
6. HOW SEO WORKS (2011 VERSION)
1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words
2: Get the site in great shape
3: Think a bit about users
4: Buy a fuck-tonne of links
5: ????
6: Profit!!!1!!!!11!!1!one!eleven!!!!
15. >> THE EARNED MEDIA MANIFESTO
>>
>> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED
>>
>> USERS ARE PEOPLE
>> USER EXPERIENCE IS IMPORTANT
>> CONTEXT IS EVERYTHING
>> GIVE PEOPLE A REASON TO CHOOSE YOU
>> LISTEN TO EVERYONE
>> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO
>> BE REMARKABLE
>>
16.
17. EARNED MEDIA (2012 VERSION)
1: Content is relevant (keywords are optional, Google is clever)
2: Websites look beautiful (you should make an effort)
3: Make it easy to share content (who doesn’t like a button)
4: Make all content worth sharing
5: Get the right people to talk about you for the right reasons
6: Ask customers what they want
7: Make friends with the popular kids
8: Stand out from the crowd
9: Be in the right place at the right time
10: Talk to customers throughout their journey
