Bosch Competitive Analysis

1. Bosch Competitor Research
Prepared for: John Zegowitz
Prepared by: Jessica Abdulnour
August 18, 2015
JOHN+CO

2. Competitors
GE APPLIANCES
Take-Aways
• Finding a family voice and story
• American Kitchen Story
• Relating food and the experience of food to his Autism
• #OurAmericanKitchen
• “What is in (your/insert name) kitchen?
• Have different categories of demographics and family situations and how food/cooking relates to their story
Opinion
Solid idea, and followthrough. Highlights the products and tools that enable them to make their story
Simple UX, and easy to follow - could have better youtube integration - possibly better if engaged the user to
respond with their story
JOHN+CO

3. JOHN+CO
THERMADOR
Take-Aways
• Popup of how to improve website
• Asks for Personal information / demographics before allowing to submit
• One Two Free
• Buy Purchasing Thermador Appliances
• Buy a cooking appliance package
• Get a dishwasher for free
• Ass refrigerator for more
• Planning
• Expert Advice
• Photo Gallery
• Kitchen Ideas
• Free Ebook - Kitchen Design and Planning Guide
• HGTV Kitchen Redesign with Thermador
• Trade
• Kitchen Design Challenge
• CAD Library
• Star Partner Program

4. • Kitchen Design Spotlights
• Cooking
• Explore Recipes
• Michael Anthony Cucina Itlaliana
• Charleston Cooks
• Great American Cookbook
• Chef Tips
Opinion
Have some good ideas and possible interactive ideas, but no sense of story, response, or interest. A good
informational website
JOHN+CO

5. KITCHEN AID
Take-Aways
• Savor the Tastes of Summer
• #TheKitchenEnthusiast - Blog
• Kitchen for Those …
• Who Hunger to Cook
• Ideas as Fresh As Their Ingredients
• For Those With A Burning Desire to Create
• Cook for the Cure
• Breast Cancer
• Culinary Inspiration
• How to Improve
• Kitchen Gallery
• Partners and Events
Opinion
Have a little bit of a story or theme, but not cohesive through the whole website. Better call to action than
Thermador and cleaner to utilize
JOHN+CO

6. SUBZERO-WOLF
Take-Aways
• Bring Our Heritage Home
• Professional performance and control to your own kitchen
• Lifetime work savory
• Repeat Performance
• Consistently Delicious Results
• Suited to All Tastes
• Reclaim the Kitchen
• Empower those who don’t cook to reclaim their kitchen
• Master Your Appliances
• You may already be an accomplished cook
• Teach you how to expand your repertoire to an even more impressive level
• Complete your kitchen event
Opinion
Impressive site, with a cohesive theme and message
JOHN+CO

7. JOHN+CO
Companies
to Admire
OTTERBOX
Take-Aways
• “We are outdoorsy, professional, clumsy, and busy, just like you. Let us protect your mobile tech devices and
in turn share your adventures with us.”
• Instagram - asking design question, pop culture, sneak peaks, contests
• Brand Persona
How It Relates
Instagram/Social Media - How do you Bring Life to Your Kitchen? (Or something to that effect)
What is our brand persona?
How do we target them?
What are they interested in, and how to engage them?

8. JOHN+CO
DOGFISH HEAD
Take-Aways
• Collaboration with other Breweries
• Create unique brews and diversification
• Give fans what they Crave
How It Relates
Outside of the product, what does the ideal consumer want?
What does the consumer doesn’t even know they need?
What are they interested in?
How do we pair up with companies to cater to the consumer’

9. JOHN+CO
COSTA DEL MAR
Take-Aways
• Nurture brand through powerful website
• Design w/ Feedback
• Behind the scenes of epic fishing trips around the world
• Inspirational Photos
• Connect with Water Conservation
• Interactive Content
How It Relates
Why should our consumer interact with our content?
What brings them back?
Beyond the cookbook
What resonates with the consumer on their values?