This document discusses the branding and identity of a reality television production company called Real on Reel Entertainment. It provides background on the company's approach to reality television, focusing on unedited, authentic content. The document then evaluates potential logos and branding elements, discussing desired visual styles, colors, and messaging. It also outlines the company's corporate culture and mission to provide genuine non-scripted programming for entertainment and social impact.

1. Real on Reel
Entertainment
A Reality Television Production Company
Sunday, November 14, 2010

2. Real on Reel Entertainment
What’s in a Name?
Backstory ~ We are a reality television
production company that does real life the
way its supposed to be done: raw, uncut, and
REAL! We pride ourselves on delivering
quality content that captures the true
essence of what reality is all about. So you
won’t find any actors or overly edited
footage here. Nor will we purposely play
devil’s advocate in order to stir things up to
make for good television. Instead, we would
rather let nature take it’s course.
Strengths ~ Clever & creative play on words
that drives the point home
Concerns ~ Level of uniqueness = harder to
protect
Category ~ Suggestive & Descriptive
Sunday, November 14, 2010

3. What’s already out there?
Simple wordmark with
pictorial representative of a
chic, trendy company that
produces fun, creative
content
Emblem representative of a
professional yet sometimes
silly company that
produces quality content
Twisted Pictures company logo
encompasses the essence of our ideal logo
which is all about “bad ass-ness”
Sunday, November 14, 2010

4. Logo Development
Desired Elements
Shape: horizontal
Brandmark: wordmark or abstract/symbolic
Colors:
Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes).
It usually has a negative connotation (blacklist, black humor, 'black death').
Black denotes strength and authority; it is considered to be a very formal,
elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is
the symbol of grief.
(http://www.color-wheel-pro.com/color-meaning.html)
dark palette
Sunday, November 14, 2010

5. Our Brand Identity
•Representative of what Real on Reel Entertainment is
all about: a reality tv production company that delivers
entertaining & cutting edge content.
•Reeks of our unpredictable,cocky, bad ass persona.
•Effective because it ties everything together & makes a
statement that everyone will hear loud and clear.
Logo Ideas
Sunday, November 14, 2010

6. OUR CORPORATE
CULTURE
Be the voice of the people
Be passionate/fun~ “if you love what you do, you’ll never work a day in
your life”
Be fearless by constantly pushing the envelope
Be the fresh face know-it-all that gets it done right...the first time!
Embrace change in order to stay relevant
Be the go-to company for all things reality
Dare to dream & dream big!
TEACH, MENTOR, & UPLIFT OUR STAFF IN ORDER TO PERPETUATE
THE NECESSARY SKILL SET NEEDED TO SUCCEED IN THE
ENTERTAINMENT MEDIA INDUSTRY
Sunday, November 14, 2010

7. OUR MISSION
To provide genuine non-scripted programming that
not only entertains but plays on the hearts and
minds of reality television lovers everywhere
• Formal statement will be presented on websites, official company
correspondence/statements, etc. and is directed to both clients & employees
• Incorporates direction, focus, policy, challenge, & passion within 30 seconds
• clear and concise
• Compared to main competitor’s mission statements, ours is a perfect blend of
both’s style: serious mixed with a little twist
Sunday, November 14, 2010

8. we don’t suck at life...
•K.I.S.S.~ keep it simple stupid (less is more)
•Provocative
•Let’s the world know that we are good at what we do...PERIOD!
•Reinforces brand message: Bad ass company= Bad ass entertainment
•Stirs up buzz about the company (shock factor) which will make people want to
see what we are all about, wonder what we have up our sleeves, and keep guessing
what’s next (“kanye” of reality tv)
Sunday, November 14, 2010