2. 5 W’s
(Who) This app is for anyone who is in need of
first aid assistance
(What) This app is to help people that need
knowledge on how to preform life saving actions
in threating situations. Also anyone who works in
the first aid industry.
(When) This app is for when someone could
potentially die or someone that needs
information on a type of manoeuvre.
(Where) This app is designed for anywhere for
indoors or outside.
(Why) Encase there is an emergency and
someone needs to preform first aid
3. Problem
If you ever find yourself face-to-face with a
man/woman suffering from something like a
seizure or a stroke and there is no medical
staff around, you can pull out your iAid and
find the problem instantly.
4. Question?
How do you aid a person I an
emergency?
Call for help
Try to treat it yourself
Ask to see if anyone in adjacent buildings
know how to treat it
5. Key insight statements
People who have problems with
identifying symptoms currently try and use
a website or ask people what to do well
but this solution does not work because it
might not have the specific solution. Our
key insights is that people need our app
which has every solution there is possible
therefore you wont be wondering what to
do when people are chocking, more…
6. User Profiles
• Her baby suffers from a rare new-born disease and Maria
always needs advice because she has no medical
qualifications.
• When something bad happens, Maria only has seconds.
That’s why she should use iAid, for an instant autopsy
• As a waitress, Maria always needs to know what to do if
customers start to choke or are suffering from other
7. Saint John’s Ambulance
Even basic first aid knowledge can be the
difference between a life lost and a life saved. Our
free first aid app puts potentially life saving advice
at your fingertips.
Available for Android, BlackBerry and iPhone users,
the app provides easy to follow advice on a
range of first aid scenarios, from minor injuries to
major emergencies.
Since launching in 2010, the app has been
downloaded by hundreds of thousands of people.
In some cases, it’s proved to be a life saving
decision. The app was originally launched for
iPhone, and has a four star rating on iTunes.
8. Overview
The app is designed for people with no
medical qualifications to get an instant
autopsy of life or death situations where
ever they are. It is a life-saving tool.
12. Feasibility
The Data, content and technical
information we have collect have been
from research over the internet. The
website we got our information off was
the St John’s ambulance website.
13. Business case
We will advertise our app on the internet
and on the app stores