It is good or bad??

1. WELCOME
GRAND PALACE
HOTEL

2. SLOGAN: THE MORE WE SERVE, THE BETTER YOU GET.
1

3. Presentation Outline
I. Goals and Objectives
1.1 Location and Labors
II. HRM plan for Grand Palace hotel
III. Business Plan
3.1 Target Market
3.2 Financial Sources
3.3 Equipment and supply resources
IV. Opportunities and Competitions
V. Risks and Solutions
2

4. 1.1 Location and Map 3

5. I. Goals and Objectives 4
OBJECTIVES MISSION
State-of-the-Art Living.
Rapid Advanced Technology.
Employee Satisfaction
Higher Customer Satisfaction.
• Creating more than 1,000 Jobs
• 2-3 Branches by 5 Years.
• Increase 35% Profit by 2nd Year.
• Develop our human resources
through training Making use of
customers feedback.
• Ensuring maintenance of hotel
standards

6. II. HRM Plan For Grand Palace HOTEL
Senior Manager
(HRM)
Assistant Manager
(HRM) [2]
Managing
Director
Officer Recruiter
[3]
System
Coordinator [2]
Auditor
Internal Auditor
[1]
Assistant Officer &
Super visor
Audit Assistants [3]
Management HRM Plan
Hotel Keeping & Other HRM Plan
Executive
Supervisor
Floor Supervisor
[2]
Hotel Boy [10] Laundry Boy[3]
Chef
Assistants
Assistants Chef
[5]
Cleaner [12] Waiter [2]
5

7. III. Business Plan
MARKET STRATEGIC
6

8. 3.1 Target Market
Tourist (Gender, Sex)
Family (With Children)
Single Parents (50-60 Years)
Students (20-30 Years)
Ordinary Customers. (Simple person)
Cultural Tourist.
Adventure Tourist.
Religious Tourist.
7

9. Types of room cont’
Partner & Single
Room
8

10. Types of Bathroom 9

11. IV. Strategy For Our Competitors
• Ensuring Higher level of Service to Create Brand loyalty.
• Better Promotion Activities.
• Fair and Responsible Price.
• Building better relationship with customers.
• Providing best Quality Service.
•Maintaining corporate social responsibilities.
• Porter’s Five Forces Refer To Business
10

12. 11
• Seeking competitors strengths and weaknesses.
• Create opportunity cost to build good relationship with our CS.
• Create value for guests that competitors find difficult to imitate.
• Sustain value for guests that competitors find difficult to imitate.
• Create a unique positioning strategy for the hotel.
• Change the existing positioning strategy of the hotel to improve
its appeal to guests. Manage the hotel’s offerings, as demand
for these changes over time

13. V. Types of Risk
Categorizes 6 types of risks in the hotel:
 Operational – Internal Business Processes.
 Financial - Accounting risk.
 Forensic Risk - Identity Theft and
Computer fraud.
 Strategic Risk - External Forces:
competitors, suppliers, customers, agents,
advisers.
 Knowledge risk - Crime Doesn’t Pay-employees.
 Compliance Risk - Internal Audit.
12

14. Solutions to the Risk 13
• Strengths: characteristics of the
business, or project team that give it an
advantage over others.
• Weaknesses (or Limitations): are
characteristics that place the team at a
disadvantage relative to others.
• Opportunities: external chances to
improve performance (e.g. make greater
profits) in the environment.
• Threats: external elements in the
environment that could cause trouble for
the business or project”.

15. Appendix
 Website:
 Mr. Google.com (Pictures, information …. Etc. )
 Slideshare.net
14