Reliance Fresh is a supermarket chain founded in 2006 by Mukesh Ambani's Reliance Industries in Hyderabad, India. It has over 700 stores across 93 Indian cities. Reliance Fresh sources products directly from farmers to offer better prices to consumers while providing higher returns to farmers and manufacturers. The supermarket aims to grow through value creation and uses promotional strategies like coupons, freebies and advertisements to attract customers.

1.  Industry : Retail
 Type : Supermarket
 Chairman : Mukesh Ambani
 First Outlet : Hyderabad
 Founded : 30th October 2006
 Headquarter: Mumbai
 Area : 2000-4000 Sq. Ft Submitted by,
Hemasankar.R
1st DMS-’B’

2. Success story
 Approaching farmers directly
 Better return to Indian farmers
and manufactures
 Greater value for the Indian
consumers
 Growth through Value Creation

3. Attracting
customers
Coupons
Freebies
Refunds
POP advertisement.
Ordinary
shop
Reliance
Fresh

4.  Brand ambassador -- > Common
people
 700+ stores in 93 cities

5. References
 https://en.wikipedia.org/wiki/Reliance_Fresh
 http://www.merinews.com/article/reliance-group-from-rags-
to-riches-story/142387.shtml
 http://www.livemint.com/Industry/d5u6qxdH3RqbcmY06lyigI
/Reliance-unit-hopes-to-turn-a-new-page-in-Indias-retail-
sto.html
 http://www.indiaretailing.com/uploads/Market_Research_pd
f/13-Reliance_Fresh-Amity.pdf