This document analyzes M/s Deepak Enterprises, a textile company in India. It discusses the company's operations, opportunities in the textile sector, and competitive environment. The summary analyzes the company's strengths, weaknesses, and recent measures taken to expand, including advertising campaigns, penetrating new markets through online retail and government tenders, and reorienting policies to focus on sales maximization. The conclusion states the company has scope to expand its vision of providing best fabrics at lowest prices.

1. An Analysis of M/s Deepak Enterprises
It’s present operations and potential
opportunities in the Textile Sector
By – Harsh Kandoi
Managing Consultant
Deepak Enterprises

2. ACKNOWLEDGEMENT
I would like to extend my heartfelt gratitude to Mr. Deepak Kandoi,
the Proprietor of M/s Deepak Enterprises, for his constant support
and providing necessary information for the completion of this
project. Further, all the employees of the firm, it’s clients and
customers have been a constant source of motivation for me.

3. - Martin Luther King Jr.

4. Understanding the hierarchy
Indian Textile Industry
Other
Materials
Suitings &
Shirtings
Other
Brands
M/s Deepak
Enterprises
Other
Stores
M/s Deepak
Enterprises

5. Indian Textile Sector
> India earns about 27% of its total foreign exchange through textile exports.
> It contributes nearly 14% of the total industrial production of the country.
> It also contributes around 4% to the GDP of the country.
> The textile industry is the 2nd largest employment generating sector in India.
> Captured 63% of the world’s market share in textiles and garments.

6. RAYMOND LTD

7. AN OVERVIEW
 Commands 60% of market share in
worsted Suitings
 Maintains a catalogue of more than
20,000 designs.
 Undisputed market leader in Suitings &
Shirtings in India
 It is ranked as “The Most Respected
Textile company” in India.
 Has clocked a Turnover of more than
USD 600 million.
 Exports to over 55 countries around the
Globe.

8. 
M/s Deepak Enterprises
http://www.deepakenterprises.tk | facebook.com/formalsforyou

9. Inception
 The firm was incorporated in 1988
 Main purpose being Trading of Textiles.
 It is Sole Proprietorship firm, with Mr.
Deepak Kandoi as it’s proprietor.
 Over the years it has been associated
with many brands mainly being Vimal,
Sutlej, and now Raymond (Auth. Dealer)

10. Customer Base
Deepak
Enterprises
Resellers
Retail
Customers
Corporate
Clients
Govt.
Tenders
http://www.deepakenterprises.tk | facebook.com/formalsforyou

11. SWOT Analysis
STRENGHTS
- 0% Debt Policy, i.e. 100%
Proprietor’s Capital invested in
the business.
- Flat Wholesale Rate on complete
range, i.e. “Price Advantage”.
- Strong Referral Marketing Policy.
- Location Advantage for
Wholesale.
- High Profile list of Corporate
Clients.
Weakness
- Less focus on Credit Sales,
thereby losing out on a potential
market .
- No advertisement and publicity
policy.
- Shop location for Retail
Customers.
- Lack of effective “Branding”
techniques.
Opportunities
- Mass publicity and advertisement to
showcase it’s “Price Advantage”.
- Loosening the tight Credit Policy for
resellers to capture new market.
- Opening a chain of stores in
separate locations across the city,
focusing on “Wholesale Price Rate”.
Threats
- Raymond has more than 500
franchises and a 30,000 retail
outlets – “Cut-throat Competitive
market”.
- Excessive competition has resulted
in dwindling profit margins. Thus, it
is the “Survival of the Fittest”.
http://www.deepakenterprises.tk | facebook.com/formalsforyou

12. For the purpose of Uniform supply and gifting requirements, some of our clients
are-
1. Century Ply
2. Star Cements
3. Krypton Industries
4. TMIL (A Subsidiary of TATA)
5. Balmer Lawrie
6. Krishi Rasayan
7. Balrampur Chini Mills
8. Oxford University Press
9. Syndicate Jewellers
10. ShreeJee Jewellers
11. Exclusive Lines
12. SRMB

13. Measures taken by me
 Advertisement & Publicity campaign
 Online advertisements with Google Adwords, Premium ads on
retail classifieds - Quikr, Olx and Business listings on many B2B
sites such as “Indiamart.com” and so on.
 Creation of Facebook Fanpage “facebook.com/formalsforyou”.
 Establishing of website www.deepakenterprises.tk and
www.raymondindia.net.
 Business email - deepakenterprises@raymondindia.net.
 Personalized Raymond Callertune on all our mobiles.
 Newspaper and hoarding ads at popular papers and locations.
 Mass SMS based ad campaign.
 Penetrating New Market Segments
 Online Retailing – Selling on various e-portals as Flipkart,
Snapdeal, Shopclues and so on.
 Government Tender Application – Our first client dealt by me
was Balmer Lawrei for their Security Uniform Supply.
 Reorientation of Management Policies and Strategies
 This included a more hands on and aggressive business policy,
focusing more on “Sales maximization”, rather than the usual
“Profit maximization” approach.

15. Conclusion
M/s Deepak Enterprises, has enough scope to expand and fulfill
it’s vision of providing the best fabrics at the best prices to all.
Recent measures taken by the firm has yielded fruitful results. It
needs to focus on creating unique and niche areas so as to
create competitive advantages in a fiercely contested market
space.