Walmart wants to enter the Indian retail market, which is worth $350 billion and growing at 15% annually. It is taking a two-pronged approach, entering wholesale as well as opening single-brand retail stores. India's retail sector has grown rapidly since the 1990s as organized retail has increased from less than 2% to around 10% currently. Walmart faces both opportunities and challenges in India, such as a large untapped market but also legal restrictions and cultural barriers. Based on its experiences in other markets like China and Brazil, Walmart understands it must adapt to local conditions to be successful in India.