1. Heather S. Krieger, Page 1 of 2
Heather S. Krieger
47 Keeler Street  Springfield, NJ 07081  lucykrieger@gmail.com  718.614.8598
SUMMARY
Advertising professional with more than 18 years of domestic and international
experience in the design, development, and analysis of out-of-home and digital media
products for a large international media vendor. Manage the development
and rollout of software applications and technology platforms to reach new audience
segments and create metrics to track and evaluate client campaigns. Responsible for
the development of strategic sales plans to maximize customer experience and market
penetration from client pitch to campaign execution. Conduct analysis and forecasting
of advertising trends and client markets to ensure campaign success and firm
profitability. Implement performance metrics that establish proof-of-performance for
client, and financial controls for the firm. Oversee the management and training of 10
sales and development professionals.
SKILLS AND EXPERIENCE
MANAGEMENT & BUSINESS OPERATIONS
 Promoted to positions of increasing responsibility and authority to current role heading
digital media and out-of-home advertising solutions across 9 product markets: Airport
(Traditional and Digital), MallScape, Chicago Street Furniture, Boston Street
Furniture, San Francisco Street Furniture, PATH Transit Advertising, NYC Billboard,
and Chicago Digital Billboards.
 Manage a special projects team for the CEO to develop innovative, strategic, and
multi-layered client outreach and out-of-home advertising products and campaigns,
and oversee a group of creative professionals to develop and implement traditional
and traditional and digital campaigns .
 Manage implementation and strategy of digital assets including tracking of avails,
trafficking, charting, communication between departments, and reporting to ensure
client campaign success and maximize firm ROI.
 Led the creation of an industry-leading suite of digital products transitioning client
campaigns from single-sized static posters to dynamic innovative multi-media digital
advertising.
 Pioneered the use of philanthropic short-term premium out-of-home advertising
opportunities to non-profits across environmental, health and animal rescue
organizations.
 Champion the successful execution of multi-million dollar advertising campaigns and
developing real-time changes to the campaign based on data analytics.
 Provide presentations to internal and external groups concerning major firm initiatives
and case studies illustrating proof of concept and performance.
 Represent the firm on international consulting projects, and serve as the single point
of contact on major multinational firm wide initiatives.
 Successfully restructured departments to eliminate inefficiencies and streamline
work product.

2. Heather S. Krieger, Page 2 of 2
ENTERPRISE SOFTWARE SOLUTIONS & IT PROJECT MANAGEMENT
 Directed the assimilation of corporate acquisitions to a unified technology platform and
managed the implementation of new platforms across the company.
 Manage the design, customization, implementation, maintenance and trouble
shooting of proprietary business software tools used for client engagements and
online training.
 Partner with IT and Finance during project development lifecycles, from application
design and testing, to implementation and support.
 Manage the development and implementation of projects supporting business
development, customer support, and paperless business transactions including
the the planning, design and execution proprietary sales software, w consultants on
all phases of QA testing, user training and post-implementation support
 Oversee the international roll out of proprietary sales planning products (Monitor and
Indigo) to the Spanish and Australian markets .
 Administer a robust bookings database to track advertising campaigns and budgets.
PROFESSIONAL EMPLOYMENT
JCDECAUX NORTH AMERICA, New York, NY
Executive Director of Sales Administration & Special Projects (2014 - Present)
Director of Sales Administration (2007 - 2014)
Sales Administration Manager (2001 - 2007)
SKYSITES AIRPORT ADVERTISING, Seattle, WA
Contract Administrator (2000 - 2001)
Operations Coordinator (1998 - 2000)
AKMEDIA / AIRPORT, Seattle, WA
Contract Manager (1997 - 1998)
Receptionist / Administrative Assistant (1997 - 1997)
EDUCATION
OHIO UNIVERSITY, Athens, OH
College of Arts and Sciences, Bachelor of Arts in English Literature (1997)
Swansea University, Swansea, Wales
Study Abroad Program, focus on English Literature (1995-1996)
TECHNICAL SKILLS
Microsoft Office Professional: Word, Excel, PowerPoint
Proprietary Business Software Tools: Oracle Discoverer, Monitor, Indigo, Broadsign