Presentation Win2Win Communications eng

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Presentation of marketing agency Win2Win Communications

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Presentation Win2Win Communications eng

  1. 1. WIN2WIN COMMUNICATIONS – INTEGRATED MARKETING COMMUNICATIONS AGENCY Moscow, 2014
  2. 2. WHO WE ARE Headquarters: Moscow, 40 employees Regional representatives: St. Petersburg (Russia), Ukraine (Kiev) and Kazakhstan (Almaty) Client portfolio by 90% consists of international brands, including Discovery Networks, NBCUniversal Networks, Castrol, Pigeon, LEGO, Omega Bittner and others. Agency head – Margarita Sereda, co-founder of the award winning communication holding ranked in top 10 according to RIA ranking Highly experienced tight- knit professional team with more than 20-years experience in integrated marketing communications
  3. 3. OUR PHILOSOPHY WIN2WIN stands for 360°BENEFICIAL COOPERATION CLIENTS We don’t use standard approach, every strategy is individually tailored and unique. Client’s win is our win. BUSINESS CONNUNITY Fair-play principle of work. Fair competition is a real driver of industry‘s development. We cooperate with profile education institutes. EMPLOYEES Team is the highest value. We invest in employees education and implement internal coaching program. Team loyalty is the core of agency’s philosophy.
  4. 4. OUR SERVICES We are experienced in handling crisis communications and in execution of internal communications campaigns Visual Marketing Department with integrated creative team provides full scope of works from creative concept to production of all sorts of collaterals and branded gifts. Understanding the needs of the market , we have developed a wide range of unique corporate trainings both for top and middle management We execute integrated marketing communication campaigns in B2B and B2C segments. We build long-term relationship with media at all levels: from a Reporter to an Editor-in-Chief or a Publisher. We make all kinds of public, corporate, trade and press events: from VVIP trip to “Paris-Dakar” car race to city festival in Ufa. We base our campaigns on the storytelling approach. We think that the most powerful stories happen in the mind of the audience, making each story unique and personal for the individual. We develop “turn-key” creative solutions for the brand support in the new media.
  5. 5. OUR SERVICES Visual Marketing Strategic Communication Consultancy Media Relations Digital- Communication Event Marketing, BTL Workshops and trainings Mass Media Monitoring & Analysis
  6. 6. o Media and reputation audits o Positioning and Messaging development o Working out communication strategies and step-by-step activity plans with defined KPI o Crises Communications o Corporate social responsibility programs Our campaigns are based on the results of deep research: informational field analysis, benchmarking, media audit, trade analytics, evaluation of perception and positioning gaps. We provide the Client with an individually tailored strategy meant to manage Client’s reputation and build a credible brands in the market. STRATEGIC CONSULTANCY Brand PR Product PR Research & Analytics Corporate PRCorporate PR
  7. 7. MEDIA RELATIONS Proactive work with journalists Wide data base of federal and regional media Search and creation of news cases We develop campaigns that allow to increase company / brand / product share of voice. We build long- term trusted relationships with the journalists within win2win philosophy. o Press office o Press events o Press trips o Special projects with media o C-level campaigns o Speaking opportunities and industry events PR support o Regional media relations
  8. 8. DIGITAL COMMUNICAITONS Our digital team’s skills cover the full range of digital communication services – from social media to corporate websites and crisis communication. We provide our Clients with strategic solutions which help to initiate a discussion and create a viral buzz in c2c dimension. We help to create a valuable content that rises brand’s share of voice and helps a customer to make a positive for the brand decision. o Development and execution of integrated digital campaigns o Viral campaigns o Social Media Marketing (SMM) o Influencers and KOLs endorsement o Promotion via blogs o Web sites development, localization and support o Applications development o On-line advertising campaigns o Search Engine Optimization (SEO #Creative strategies to push the buzz #Trend watching #Wide pool of subcontractors
  9. 9. EVENT MARKETING We organize events in the widest sense of the word: product launches and incentives, promotional activities, road shows, exhibition booths, exhibitions, spectacles and much, much more. We always focus on the Client’s task, target audience and available budget and ensure impeccable service and top- class quality. o Press events o Corporate events & partner conventions o Roadshows o Product launches o B2B events (exhibitions, forums, conferences) o Test drives o Consumer events (indoor and outdoor) o BTL campaigns in Moscow and all over Russia Creative approach within the budget framework Precise logistics Celebrity relations and opinion leaders involvement
  10. 10. VISUAL MARKETING We work closely with our Clients to develop integrated print marketing programs that achieve their business objectives from individual components to complete collateral systems. Our services range from concept development to design, production, and print management. We strive to capture the essence of our Client’s brands through visual representation in every material we design. o Company collateral o Branded gifts o P.O.S o Design and lay out In-house creative department Professional copywriting Full range of services from design and layout to production and delivery
  11. 11. For C-level managers and official speakers For communication professionals o Media training o Anti-crisis communication strategy & practices o Public speaking workshop o SWOT-analyses o Unleashing creativity o Marketing strategic approach in communication plans o New Media & Digital TRAININGS & WORKSHOPS Business training is the most efficient and cost-effective way to develop professional expertise without interrupting the workflow. Taking into account the need to adapt to ever changing formats of communication, we have developed a range of business trainings for top and middle management. Our programs emphasize practical skills that help individuals and teams deliver their messages for exceptional results.
  12. 12. MEDIA MONITRING & ANALYSIS We combine print, broadcast and online monitoring solutions delivering to our clients by-lingual monitoring services and reports across traditional, online and consumer-generated media. We provide analysis measuring brand’s share of voice, evaluating reputational risks based on deep understating of the industries. o Informational field analysis o Competitive analysis o Reputational risks analysis o Analytics, market digests in different sectors o Social Media Monitoring Big own subscription base Cutting-edge technologies Analytics with more than 10 years of experience
  13. 13. Event Marketing Department Director Coordinator Senior Manager Manger Copywriting Department Director Senior Copywriter Copywriters Media Monitoring & Analysis Department Director Coordinator Senior Manager Manager Visual Marketing Department Director Senior Manger Manager Designer General Director Executive Director Client Service Director Corporate Affaires Director PR Department Account Director Senior Account Manager Account Manager Junior Account Manager Working Unit 1 Working Unit 3 Working Unit 2 Digital-communications Department Director Coordinator Senior Manager Content Manager Designer Working Unit 2 Working Unit 1 Working Unit 3 AGENCY STRUCTURE
  14. 14. Win2Win Communications Phone: +7 (495) 280 77 48 E-mail: info@win2win.ru 1, 8th Marta str., bld. 12, 3rd entrance 2nd floor, Moscow, Russia, 127083 www.win2win.ru WE RELY ON EACH OTHER – YOU CAN RELY ON US Team of experts with many years’ experience in communication and consulting WIN2WIN STRATEGY Fortunate combination when all parties win. JUST GIVE US A TASK – AND WE WILL FIND OPTIMUM SOLUTION TO YOUR PROBLEM We believe that everything is possible – for what seems impossible, we just need some more time

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