1. Ofer GOLAN
2 HaKnesset HaGadola
Tel Aviv 62917
E-mail: ofer19965@gmail.com Tel: 054.456.50.60
Advertising and marketing professional. Excellent understanding and execution of marketing
strategies. Outstanding creativity. Extensive experience in creating and managing effective
advertising campaigns from conception to result evaluation. Skilled in various on & off line
media platforms. Creative team manager. Expert in forming and crystallizing brand identity.
Work Experience:
2012 - 2016: Brand Identity Consultant; Mentor at Campus TLV; Google product & brand
strategy expert, Hands-on marketing & communication Advisor.
● Designing a comprehensive product strategy for startups and companies by applying
challenger thinking resulting in well formulated brands.
● Optimizing the potential for outstanding product-market fit through accurate marketing
strategy and communication. The process covers every aspect of the product’s journey: from
naming, competitive analysis, emotional value propositions, marketing communication
guidelines, business model. Incorporating all stakeholders from CEOs, CMOs and CTOs.
● Crafting message maps to be used for on and off-line media platforms.
2005-2016: Holon Institute of Technology; Israel’s Advertising Agencies Academy & College
of Management. Lecturer.
● Creative Thinking and Solutions; Methodologies in Challenger Branding, Copywriting.
2010-2012: Armoni-Golan Bates Advertising: Partner and Head of the Creative department.
● Management and responsibility for strategic creative planning, marketing initiatives and
advertising campaigns for the firm’s clients. Building marketing and branding strategies for
various companies, brands and products. Creation of advertising concepts based on relevant
consumer insight. Analyzing and benchmarking consumer behavior, trends and competition
across categories, markets and geographies. In charge of pitching to new clients.
● Aligning the marketing strategy with a creative outcome measured by KPIs.
2006-2010: Nachmani-Tzafrir Advertising: Partner and Head of the Creative Department.
● Hands on experience in conceiving, executing and implementing creative advertising
campaigns.
● Product marketing and direct marketing.
2004-2006: Fogel-Levin OGILVY Advertising, Creative Director.
● Conceived, launched and supervised the results of creative advertising campaigns for a
broad spectrum of industry branches.

2. 2001-2004: GITAM BBDO Advertising, Creative Director.
● Conceived, launched and supervised the results of creative advertising campaigns for a
broad spectrum of industry branches.
1998-2001: Shalmor-Avnon-Amichay Y&R Advertising, Senior Copywriter.
● Converted marketing briefs into innovative and effective advertising.
1995-1998: Adler-Chomski GREY Advertising, Copywriter.
● Conceived creative advertising campaigns.
Client Portfolio:
SunDisk, Bezeq, Danone/Strauss, Elite Confectionary, Orange, Volvo, Mitsubishi, BMW,
Subaru, First International Bank, Discount Bank, Kimberley Clark, Toshiba, Tnuva, Fair Fly,
Take&Make, Veedme, Beitili, Caspi Cruise Liners., El Dan.
Education :
1989-1994: Tel Aviv University, Bachelor of Arts (B.A.) in Screenwriting.
Military Service:
1984-1987: Combat engineering, First Sergeant.
Languages:
Hebrew, English, french
Personal Information:
Married, 1 child.