1. Shruti Amin
Fullerton, CA 92835 Email: shrutiamin@me.com
Phone: 818-212-8391 https://www.linkedin.com/in/shrutiamin/
BUSINESS ANALYST  DIGITAL MEDIA MANAGER  MARKETING SYSTEMS
A top-performing manager and analyst in the digital media field with over 12 years of advertising and online
marketing experience. Committed to delivering strong brand messaging across a wide range of communications
sources. Successful at developing and building working relationships with executives, clients and managerial staff.
Excellent communication and interpersonal skills. Ability to think strategically to visualize short and long term goals.
Strong organizational skills and attention to details. Ability to prioritize tasks, ensuring that project goals are obtained
on schedule and within budget.
AREAS OF EXPERTISE
 Marketing & Media Technology
 Project Support & Analysis
 Public & Media Relations
 Strategic Media Integration
 Brand & Social Media Management
 Video Production
 PR & Event Marketing
 Customer Relations
 Social Media Marketing
 Copywriting & Script Writing
 Leadership, Coaching & Mentoring
 Video Streaming Technology
 Content Creation & Editing
 Visual Communication Technology
 Financial & Accounting Support
KEY ACCOMPLISHMENTS
 Planned and implemented new Video Communications Department for IT Division, producing over 20 in-house
videos which saved the company over $300,000 in production costs.
 Directed, researched, developed and implemented an enterprise-wide solution for video streaming across the
company which provided a cost-saving solution for Corporate Communications Division.
 Produced over 12 video projects in less than two years, saving the department over $100,000 in expenditures.
 Within the first year of establishing the Cable Network Media Buying Division, the company’s revenues were
increased by establishing a new cost-effective process for packaging client media buys.
 Negotiated deals with television advertising executives in the multi-million dollar range for existing and potential
clientele
PROFESSIONAL EXPERIENCE
SOUTHERN CALIFORNIA EDISON, CALIFORNIA AUGUST, 2015 – PRESENT
@BUSINESS, INC./INFOSYS - CONTRACTOR
PERFORMED PROJECT SUPPORT ANALYSIS & CHANGE MANAGEMENT
 Provide project support management for capitol IT projects.
 Support project change requests utilizing Change Management/Release Management
protocols.
 Attend business process design meetings and determine solutions for critical issues.
 Establish relationships with stakeholders to determine and confirm project
requirements.
 Design proposals encompassing stakeholder requirements and service scope.
 Ensure delivery of project goals on schedule.
 Support the finance team to meet deliverables and resolve critical issues based on
priority.

2. Shruti Amin Resume, Page 2
 Analyze critical issues and defects, provide test parameters and implement solutions.
 Work directly with project management team to complete project goals within
timeframe, scope and budget.
 Communicate with third party consultants and vendors for project scope.

3. Shruti Amin Resume, Page 3
GREEN BOTTLE PICTURES, WEST LOS ANGELES, CALIFORNIA FEBRUARY, 2015 – AUGUST, 2015
PRODUCTION FINANCE COORDINATOR
PERFORMED PROJECT SUPPORT ANALYSIS & MANAGEMENT
Provided television production company employees and staff with financial procedures and accounting support.
Managed billing, client payroll and accounts payable for several reality television productions.
Served as liaison between executives and staff to effectively communicate current production accounting and
executive financial procedures.
SOUTHERN CALIFORNIA EDISON, IRWINDALE, CALIFORNIA JULY, 2011 – DECEMBER, 2014
DIGITAL MEDIA TECHNOLOGY PROJECT MANAGER/IT
Project Manager for Enterprise Video Streaming Project aligning with corporate strategy for implementation of
new video streaming technology across the enterprise.
Planned and implemented new video communications department for IT Division, producing over 20 in-house
videos saving the company over $300,000 in production costs.
Served as project manager from intake to implementation on all IT digital media projects, including requirements
documentation and analysis, resource assignment, milestone and deliverable documentation and reporting.
Served as primary point-of-contact for all IT video and media digital projects, coordinating with executives, key
stakeholders and project team members. Communicated delivery dates, changes in scope, and business
stakeholder requirements, while keeping project goals on target.
Project lead and key organizer for web design and web content management for SCE/IT-TDM portal site.
Directed research, development and implementation of enterprise-wide solution for video streaming across the
company, providing a cost-saving solution for Corporate Communications Division.
Developed the process for client and business communications to manage and promote key messaging across the
corporation, reaching over 17,000 employees.
Successfully managed social media planning for inter-departmental communication strategies.
Excellent in dealing with inquiries from the public, press, and related organizations.
Organized promotional events including open house days, exhibitions, tours, and training workshops and expos.
Utilized 12+ years supervisory experience to manage and lead teams in promoting and sharing stories across all
IT, providing clients with information about new promotional opportunities and current public relations
campaigns in progress.
Utilized a variety of web, digital, and social media platforms to promote and execute public relations campaigns.
Responsible for developing, implementing, and maintaining the comprehensive communications strategy in
support of business objectives across the company.
Strategized and executed digital and social media plans that align with company goals to promote use of new
tools and technology across the enterprise.
On a daily basis, designed, wrote and produced presentations, press releases, articles, leaflets, blogs, in-house
journals, reports, publicity brochures, content for web sites and promotional videos.
Worked closely with executives to align communication goals with business clients’ objectives.
Managed, coordinated and delivered video and multi-media communications for IT, which involved supporting
video production projects with a thorough knowledge and understanding of all print, digital and video
functions and multiple platforms.
Responsible for strategic planning and department promotion by raising awareness through complex brand
marketing campaigns, including Cyber security Awareness Campaign and Office 365 Rollout Campaign.
Managed multiple projects and the production of content in IT across a wide range of hardware and applications,
including Mac, PC, MS Office, Adobe Creative Suite, Visio, HTML, and RSS Feeds.
Created and developed digital media technology research to recommend and share best practices across the
organization.
Developed positive working relationships with external vendors and internal partners, and cultivated strong
relationships with key company executives and stakeholders.
Continuously analyzed and provided research on marketing trends and current marketing conditions to enhance
core business processes.

4. Shruti Amin Resume, Page 4
SOUTHERN CALIFORNIA EDISON, IRWINDALE, CALIFORNIA JULY, 2007 – JULY, 2011
MARKETING & MEDIA PROJECT MANAGER/IT
Continuously analyzed and provided research on marketing trends and current marketing conditions to enhance
core business processes.
Successfully executed the Center of Competency’s Summer Intern Program while supervising a group of over 50
interns, managed teams as they completed summer tech projects, and coordinated the collaboration between
various IT groups and interns.
Produced over 12 video projects in less than two years, saving the department over $100,000 in expenditures,
conceptualized story lines for videos, wrote script and audio copy, and published content.
Managed the summer intern program, utilizing community involvement within the university setting, in
collaboration with Cal Poly Pomona University representatives.
Managed final project presentations, and utilized various multi-media platforms to present results, including
Prezi, video, and social media platforms.
Managed and executed all marketing strategies relating to promotion of the Center of Competency, using social
media and video production to reach internal and external audiences. This required developing more
creative ways to capture audience’s attention while getting the key message across.
Developed strategic marketing plan and supervised marketing budget for activities relating to promotion of the
organization and tools.
Served as a key stakeholder on the Professional Development Team by helping to map out high-level training
plan.
GSP/ROBERTSON ADVERTISING AGENCY, HOLLYWOOD, CALIFORNIA 1994 – JULY, 2007
EXECUTIVE VICE PRESIDENT
Promoted from Product Manager to VP of Ad Sales within one year of joining the company.
 Developed and designed the new Cable Network Media Buying Division which changed the core business
from product placement to media ad sales.
 Designed and initiated a new marketing automation process to formalize all media buying and planning,
including tracking, analysis and reporting of marketing goals.
 Within the first year of establishing the Cable Network Media Buying Division, the company’s revenues were
increased by establishing a new cost-effective process for packaging client media buys.
 As an integral part of a fast-paced agency, worked directly with clients and network executives to execute
client corporate marketing objectives achieving high ROI for multiple clients.
 Managed and supervised staff of agency employees by providing coaching and professional development and
established a collaborative work environment for good flow of ideas which resulted in maximizing client’s
marketing goals.
 Executed performance evaluations and professional development plans for employees.
 Responsible for planning, executing the creative development of media tracking and analysis.
 Developed and executed television marketing plans and provided online content management for clients.
 Organized, developed and worked in the online environment, utilizing cable network websites tied to
television marketing campaigns to provide cross-functional marketing strategies.
 Tracked and presented results of marketing campaign for executive-level meetings.
 Responsible for managing budgets and reporting.
 Conducted and led strategic planning sessions for all traditional media buys.
 Prepared and presented complex media presentations illustrating multi-year advertising campaigns for
targeted products and clients.
 Acted as company representative in multi-media meetings with entertainment advertising executives from all
major television networks including NBC Universal, Discovery Networks, Fox/FX Networks, and Food
Network.
 Negotiated deals with television advertising executives in the multi-million dollar range for existing and
potential clientele.

5. Shruti Amin Resume, Page 5
EDUCATION & CERTIFICATION
Bachelor of Arts, Theatre Arts, State University of New York, Stony Brook, NY
(Graduated with GPA 3.4)
COMPUTER/TECHNICAL SKILLS
Proficient in Microsoft Office Suite
Expert in iMovie
Knowledgeable in Final Cut Pro
Experience in Adobe Creative Suite along with other graphic design and video editing tools and software
Extensive experience in Mac based operating system and multi-media related Apple products
Skilled in Photo Shop
Skilled in social media and other uses of internet for marketing
Experience using high-quality camera equipment and film lighting equipment, including green screen technology

6. Shruti Amin Resume, Page 5
EDUCATION & CERTIFICATION
Bachelor of Arts, Theatre Arts, State University of New York, Stony Brook, NY
(Graduated with GPA 3.4)
COMPUTER/TECHNICAL SKILLS
Proficient in Microsoft Office Suite
Expert in iMovie
Knowledgeable in Final Cut Pro
Experience in Adobe Creative Suite along with other graphic design and video editing tools and software
Extensive experience in Mac based operating system and multi-media related Apple products
Skilled in Photo Shop
Skilled in social media and other uses of internet for marketing
Experience using high-quality camera equipment and film lighting equipment, including green screen technology