the meaning behind advertisements

1. Meaning
Theory
Your Name

2. Snake
• Denotation
– Vertebrate reptile with no
limbs
• Connotation
– Selfish, sly, betrayer, lies.

3. Flag
• Denotation
– A coloured cloth with
symbols that represents a
country or group
• Connotation
– Symbolising hope and unity

4. Gun
• Denotation
A weapon that fires a small
object that meant to kill
• Connotation
– This symbolises Death,
harm, blood and crime

5. Poster Analysis 1
• Broken man carrying a dead friend
• The purple mist symbolises mystery and
betrayal
• The tattered cape could mean that the
figure is broken and lost
• The gun on the back indicates that the
figure is a warrior of some kind
• The floating platforms could that you are
in an unknown planet that has broken
apart
• The figure having his back facing us could
mean that he/she has done something
unforgivable
• The bright light and the ‘’Stargate’’ could
mean their going somewhere as he is
walking to wards it

6. Poster Analysis 2
• The mask in the back ground gives
me the idea that this character has
an evil presence or has gone rouge
• The red and black energy coming off
could mean that something has
angered him and the gloves have
come off
• The stoic stance means that he is
the hero of the story and that he
means business
• The damaged dark outfit with red
trimming could mean that his power
comes from dark origins

7. Poster Analysis 3
• The whit background could mean
that everything that’s is done with
good intentions
• The the smart casual outfit
suggests that hitch is a hopeless
romantic that cant find love
• The brown tones on the jacket
suggest that he is down to earth
and a realist
• The hint of blue could that he is a
calm person

8. Soundtrack
• Clip 1
– This track comes across as serious and
that these people may be able to
finally crack the case
• Clip 2
– This track gives of the rom com vibe
and it also sounds very seasonal so
they could a new couple around
Christmas

9. Shining
• The opening voice over sounds hopeful and
caring
• The main character still sounds like a broken
man but you get a feeling of hope that his luck
will change with the bright lighting and the
cheerful acoustic guitar music
• Near the end of the video you see the main
character more cheerful and happy that he
has a family the lighting is brighter too

10. Scary Mary
• Compare to the original all the bright colours
are toned to a dismal version
• One of the original songs from the movie have
had an echo added to it
• They took certain scenes out of context and
made it look like Mary Poppins was haunting
the banks family.

11. Stereotypes
Men
• Strong
• Muscles
• Playboys
• Has all the power
• Sometime selfish
Women
• Weak
• Takes car of the kids
• Stays home
• Cares for all
• A lot of the time
portrayed as a villain

12. Stereotypes
Upper Class
• Posh accents
• Raises their nose at
the lower class
• The children are
spoiled brats
Working Class
• Hard working
• Always puts their
family first over them
selves
• People struggle to
pay their bills

13. Stereotypes
Old People
• Always walking with
a stick
• Always falling asleep
• Low energy
• Talks about the old
times and how much
better it was
Young People
• Immature
• Causing fights
• Naive
• Always getting in
trouble

14. Iconography- Western
• Stetson(hat)
• Alcohol
• sheriffs
• Outlaws
• Revolvers
• Horses
• bounty's
• Spurs on heels
• Saloons
• Can can dancers
• Gangs
• Cattle ranchers
• Flannel shirts
• Waist coats

15. Iconography- Sci-Fi
• Space ships
• Alien languages
• Alien technology
• Futuristic vehicles
• Futuristic weaponry
• Other planets
• Ancient advanced
technology
• Cyborgs
• Robots
• Planet destroying
lazers

16. Iconography- Fantasy
• Castles
• Magic
• Wizards
• Witches
• Fae
• Enchantments
• Dragons
• Old and wise hermits
• Enchanted forests
• Mythical creatures
• Gods
• Demons
• Quests

17. Narrative
• Narrative Definition
– A story
• Linear Narrative Definition
– A story that rail roads the reader/veiwer
• Linear Narrative Film Example

18. Narrative
• Non-Linear Narrative Definition
– A story that cuts to other narratives, flash backs,
or flash forwards
• Non-Linear Narrative Film Example

19. Clip Analysis
• When the scene first starts up you hear the song of the imperial death march in the most
ominous way this gives the viewer a sense of terror know that someone evil and powerful is
about to appear.
• In the next shot you see Vader stood ominously being back lit with his black helmet being
black out to the point you cant see his face. This is to make you feel that you are weak againt
his power plus with the heavy breathing you get the felling that with his weakness of not
being able to leave his suite he has learn to use that pain and turn that into strength and that
this man has no fear.
• Vader is also contrasted with the storm troopers to show that he is the treat as he doesn’t
even have to speak to order them about.
• You can see with Vader walking slowly up to Ezra and Kanen those two are frantically getting
ready to fight and you can see the fear in Kanen’s eyes as even you can tell this is a fight he
can not win
• In the next shot you see that Vader is towering over Kanen and clearly over powering him
with only one hand as he is having to use two hand just to stay up and defend.
• When the light sabers clash you see Kanen shaking due to the pressure that vader is putting
out with one hand but you can also tell he fears Vader as he knows that Vader killed all the
remaining jedi.