Hannah Cullen is seeking opportunities to gain experience in strategic management with her MBA. She has a 3.9 GPA in her MBA program and 3.4 GPAs in her undergraduate degrees in Economics and Marketing Management from East Tennessee State University. Her experience includes market research, data analysis, and strategic planning projects for Eastman Chemical Company and academic projects involving marketing and strategic recommendations. She is currently working in market insight and strategy for Eastman Chemical's Acetate Yarn division.
1. Hannah Cullen
41,Martins Glen Ct, Gray, TN, 37615
(423)-794-9511
cullen@goldmail.etsu.edu
PROFESSIONALPROFILE
As a Masters of Business Administration candidate,seek ongoing opportunities to gain experiencein strategic management.
Offer global perspectivecoupled with superior customer serviceorientation. Through class projects,leadership,and graduate
assistantship,haveperformed data analysis,marketing,and strategic planning. Key Strengths:
EDUCATION
East Tennessee State University, Johnson City, TN
Masters of Business Administration –3.9 GPA B.A. in Economics –3.4 GPA, May 2013
Projected graduation date,May 2015 B.B.A. in Marketing Management – 3.4 GPA, May 2013
Leadership:
VicePresident, ETSU Economics Club,2010-2013
Supported logistics planning for annual club trip to Washington,DC,which encompassed visits to TheCongressional
Budget Office,The Federal Reserve Bank,and Freddie Mac.
Academic Projects:
I have worked with Eastman’s 3D Printingteam to create an entrance strategy for new materials as partof the MBA
capstoneproject. We created a plan for market and entry and execution then presented at Eastman.
Partnered with two local restaurants to improvetheir marketing management by targeting key demographics, using
costanalysis and finding trends in sales and survey results.
Supported Eastman Chemical Company’s strategic planning by working in a 5 member team to find strengths and
weakness in their strategic planning in order to make suggestions for business growth.
Utilized various dataanalysis and econometric softwareto usedata to make business managerial decisions impacting:
resourceallocation,employeerecruitment, employee training and marketing effectiveness.
PROFESSIONALEXPERIENCE
Eastman ChemicalCompany,MarketInsightandStrategyLSE, AcetateYarn, June2014 to current.
-Market Research
-Provideinformation regardingunmet needs and market characteristics
-Create excel data files to better understand markets
-Provideinsightinto future trends
-Create strategies for growth
-Identify potential markets
-Work to understand supply chainsand identify key entry points
Aramark, Marketing ManagementIntern, January 2014 to June2014.
-Maintain marketing collateral for dining concepts.
-Officeadministrativetasks
-Drivemeal plan and retail sales.
Econometrics
Data Analysis
Research
Strategic Management
Leadership
Marketing Strategy/Sales
Customer Service
ExcellentExcel Skills
2. Charles C. Sherrod Library, August2013 to present, Research Assistant
-Superviseundergraduatestudents and ensurethey complete tasks.
-Help Students use library resource
OldNavy, July 2012 to November2013, Sales/CustomerService
-Key Result: Recognized as the highestcreditcard performer of 2012.
Express, October2011 to July 2012, Sales/CustomerService
-Key Result: Recognized as the highestcreditcard performer for the Christmas season.
Aeropostale, May2009 to October2011, Cash Handler/ CustomerService
-Processed returns and other cash handling thatrequired a manager’s code
- Entrusted to handleand closeregisters.