1. Susan Balaun’s Professional Skills
January 2016
 Public speaking, presentation, creative,academic, and analytical writing, marketing, mathematics,
research, and planning skills
 Ability to create and present entertaining, thought provoking, and persuasive PowerPoint
presentations using full color photographs, imbedded videos, pie charts,and unique type fonts
and stylish colors
 Capable of inventing new business concepts and creating grand opening celebrations, preparing
income and balance sheet statements,5-year financial forecasts,breakeven analyses, mission and
vision statements; target market analyses, advertising budgets, website home page designs,
advertising slogans, elevator pitches, determining a firm’s competitive advantage and positioning
strategy, creating newsletters,and writing press releases
 Excellent attention to detail, active listening, and interpersonal skills
 Experience in participating in group think tank sessions to solve problems, create solutions, and
develop strategies
 Knowledgeable and experienced creating management and marketing plans utilizing a variety of
models including: the Boston Control Group Matrix, the 7 P’s of Marketing, Porter’s Six-Forces
Model, Market-Driven Strategies, Corporate Social Responsibility Initiatives, Branding, Push and
Pull Strategies, and Value-Chain/Distribution Channel Strategies
 Financial experience and knowledge performing calculations using a scientific calculator
 Knowledgeable of Microsoft Excel, managerial and financial accounting terminology
 Ability to create financial statements (by memory), including income, balance sheet, cash flow,
and stockholders’ equity statements
 Ability to prepare annual reports and analyze a business’s financial statements (income, balance
sheet,cash flow, stockholders’ equity) to determine the organization’s financial position

2.  Responsible for analyzing cash flow statements using liquidity and other ratio benchmarks, and
performing business, financial, and economics risk and return analyses
 Experience in performing time value of money techniques and solving for present value of stocks
and bonds
 Experience calculating the cost of capital using weighted averages and the capital asset pricing
model, while applying net present value, internal rate of return, modified internal rate of return,
present value, and payback analysis to projects
 Ability to make sound recommendations pertaining to economic business decisions, utilizing
theoretical frameworks and current economic events
 Ability to estimate the cost of capital and conduct a cost-benefit analysis
 Ability to conduct academic research and write academic research papers, using scholarly
references,in-text citations, charts,and graphs
 Ability to perform demand analyses and estimate demand for economic forecasting
 Ability to make sound financial recommendations against potential corporate risk factors, by
applying the linear regression model
 Knowledgeable of working in Microsoft Excel and creating statistical graphs and scatter plots
 Knowledgeable of conducting research using the research questionnaire/survey method
 Ability to create a histogram using statistical data and knowledgeable of using various tables in
Microsoft Word containing statistical data
 Knowledgeable about quality performance and excellence initiatives, such as the Malcolm
Baldrige Total Quality Management Program, which can be used to increase economic
development, to improve service quality and performance, to improve productivity, to improve
credit ratings, and to further enhance stakeholder relationships
 Knowledgeable about all laws utilized by businesses and public organizations today

3.  Responsible for writing research papers using real life legal case studies and determining
solutions to complex problems
 Knowledgeable about corporate profit maximization and socially responsible initiatives and
activities such as the four P’s-profitability, people, and the planet, which are key to a business or
organization’s strategic and long-term success in today’s global marketplace
 Experienced networking online with fellow graduate school/colleague collaborators and
discussing and writing about some of the most dynamic and currently evolving global topics of
the day
 Appreciative of social diversity and other peoples’ opinions, even if they differed from mine
 Comfortable working with people from all walks of life and ethnicities
 Ability to work as a team in new settings with people I’ve just met, in order to create solutions to
critical issues facing the world today
 Ability to make executive decisions and take on a transformational leadership role in today’s
global market
 Knowledgeable about various leadership theories and opinions of leadership experts, and
appreciative of the importance of living an exemplary life
 Ability to examine an organization’s current strategic and competitive advantage, using the
Strategic Management Model and other strategic management models such as Porter’s Six-Forces
Model, the 4 P’s of Marketing, a SWOT Analysis, a Trend Analysis, and a Key Success Factor
Analysis
 Experienced writing research papers using Harvard Business Schools’ case studies, participating
in online collaborative sessions and webinars, and interviewing community leaders and
spokespersons